Is Rel=author appropriate for non-article type pages, a.k.a. business websites
-
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows...
Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs?
I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
-
You are very welcome Daniel. I agree with Klarke, do both if you can.
-
Thanks Klarke, this is very reassuring to know. I'm going to try both as you suggest and see how it appears. I just setup my Google+ page. I read that Google Plus pages do appear and SEOmoz itself shows up in the SERPs, so I'm assuming it does work. I'll try both as you suggest anyway.
-
Thanks for sending me in the right direction. I went on to research rel=publisher and found http://www.vervesearch.com/blog/seo/how-to-implement-the-relpublisher-google-authorship-mark-up/ which details the steps and more. I've now setup my Google+ business page and just need to wait for the post card in the mail.
-
I've been seeing lawyers, doctors, and dentists doing it with authorship directly to their profile pages. It stands out, so why not. Google+ Pages don't display however. But you should link that with rel=publisher. [you can do both]
-
Hi Daniel. Yes, there is another schema.org tag that is available to businesses and that is rel=publisher. This would accomplish what you are after. But, like you said, most of us who have implemented this mark up are still waiting for Google to do something with it (i.e. display a brand logo next to a listing). Mine is displaying in the Structured Data Testing tool, but not in Google search results, yet. Hope that's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of Keywords throughout articles
Hi everyone, I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about. Any comments would be much appreciated!
Branding | | ClareO0 -
Really, what are the benefits of creating a Google Brand page for an e-commerce site?
We have a jewellery store client who already have a Google My Business page set up for its store front business. Should we also create a Google Brand page for its e-commerce site (which has a different business name to the jewellery store)? This client already has a pretty robust Facebook profile. Is it worth it maintaining a Brand page then - since it targets Google plus users?
Branding | | Gavo
And what are the chances of a Brand page appearing on search results when you're not a Nike or a Calvin Klein? Thanks heaps in anticipation of your response.0 -
My 40 year old, well established business has a brand name that I think is hurting my SEO. Need advice please.
Our business brand name has words in it which when we were using it as our domain name, was a) bad for our SEO and b) got our emails marked as spam in our client's inboxes. This was not a problem when we first got online, years ago. It eventually became problematic, but we didn't realize it for some time. When we realized the issue, we simply changed our domain name to something more SEO friendly, using exact match keywords. This was fine for a while, but eventually, algorithms changed again, and now with Google putting an emphasis on Brand Names and not looking as kindly on exact match keyword type domains, we are again at a place where we don't know what to do. We can't change our brand name. I don't want to post our real name or business here, but I will give an example. Brand Name: Living Free Travel The Issue: "Free Travel" gets blocked by spam filters, gets us useless traffic from people looking for free travel (which makes out bounce rates very high), gets our domain blacklisted. The Solution: travel2europe.com is the website of Living Free Travel The New Issue: travel2europe.com is not our brand, and probably doesn't look like one to Google, especially since on our site, travel2europe.com is never really mentioned because it is only our domain, not our brand. "Living Free Travel" is generally the anchor text for travel2europe.com wherever we are linked to. We assume this mismatch is problematic for us in ways we don't even know. Are we screwed? Need advice, please. THANK YOU.
Branding | | benenjerry0 -
Merging Websites
My company like many other in the 2000's created a stand alone site for a product to better rank. It did well for a long time and still does for that niche market. However the CMS is old and beginning to break so I am trying to convince my bosses that we do not need a stand alone site for a niche product and that it can be merged back into the main branded website. I do not think we need to manage an entire separate website that receives <5,000 visitors a year when we could still have that niche rank well on a site that receives that many visitors a month Is their some sources for me to site that can support my argument? Or am I wrong and we can should leave up a stand alone niche product site.
Branding | | KJ-Rodgers0 -
Authorship/publisher markup - Author photo vs. company logo
I'm trying to get a company logo to show up next to the search results for a search on [company name] AND a separate author photo to show next to the About page of the author of the same site for a search on [author name] There is author markup on the company's "About" page and Google's structured data testing tool shows that that page is correctly configured to show the author pic. There is publisher markup on the home page and the tool shows that the page is correctly configured to show the company logo. However, no company logo shows up in the search results for the [company name] search--just an author pic next to the "about" page for the [author name] search. if I add author markup to the homepage in addition to the publisher markup, I get the author pic showing up for both [author name] and [company name] searches. How is anyone making this work? Thanks.
Branding | | Chris.Menke0 -
Building Site Authority vs. Link Building
Hi,
Branding | | rayvensoft
I just watched the recent Whiteboard Friday, and I have one question. He talks a lot about "Building Site Authority". Is that just Link Building, or is it something else? If it is Link Building, does that mean that exchanging (3 way, or non-reciprocal) links with other "relevant" and good sites still works, as long as you use your brand name and/or url in the anchor text? Or did I misunderstand. Is "Building Site Authority" something entirely different from Link Building? Sorry if it is a basic question, I just want to make sure I understand the difference if there is one. Thanks in advance!0 -
One Page desapeared from Google results over the weekend.
Has anyone had this happen? My page (just one page) is gone from the search results. Not only did we lose our position in Google (we were #9) now the entire page is completely gone from Google index. However, It is on the first page of Bing and Yahoo. We did have our server down from Friday to Monday. I went into Google webmaster tools on Monday and saw a big X next to sitemap. It said HTTP Error 404 detected on August 21, 2011. So Google went in on Sunday and came up with the error. But why only one page is missing and all the other pages still show up? I was thinking that page was blacklisted by Google but when I went to Webmaster Tools to listen to "Requesting reconsideration of your site" video all they talk about is the "site" being blacklisted not a particular page. Any one has any ideas?
Branding | | DmitryP0 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0