Ranking at 8, 9, & 15... Is this self-cannibalisation?
-
@ 8 is a blog about a youtube video review a customer made of the product. Blog title includes keyword
@ 9 is the product page itself and includes a rich snippet video
@ 15 is a blog about the product by an independent professional in the field - again the blog title contains the keyword.
The page I want to rank highest is the product page which is currently at position 9.
If it were you would you delete the keyword from the blog titles? Or is that just going to lose me those blog results and do little/nothing for the product page.
Thanks
EDIT: I should have said... both blog pages link to the product page and the keyword is the anchor.
-
Nice work!
Move these up a little higher in the SERPs and you will be running your competitors out of town.
On the non-product pages you can place obvious house ads that show you have a product page where a purchase and full details can be found. Or you can place "add to cart" buttons on the other two pages.
To take full advantage of this each of your pages could be optimized for different variants of the keyword.
I don't get it why some people think this is a problem.
Cannibalization? Hell yes! You are ready to eat your competitor's lunch.
-
Nice, as you said that should also help.
You might find if your picking up reviews, you could also pick up some social sharing which will also help. That's if you don't already have some social sharing buttons on the product page.
-
Then Google has clearly approved of what you have and ranked accordingly. As 'activity super' said, spend a little time enhancing the product page. Do a little sharing on Google+ and make sure that everything is as good as it possibly can be within the page. See if you can get some backlinks to that page as well.
Andy
-
Yes, all on the same domain.
One thing to say about the product page, I suppose, is that because of new reviews, it will get more content over time whereas the others won't get additional content.
-
Yes, I can edit it as I see fit.
-
are all 3 pages on the same domain? you can have only some much results from the same domain on one page.. in that case, make a chice and change some content..
otherwise, you should link from those #8 and #15 pages to the #9 page like activitysuper says and push this page some more, find some more links, perhaps through social.
-
Personally I wouldn't change the titles, more inclined to link back to the product page from the other ranking pages.
If you have already done this, I would just keep pushing the product page, your only 1 position behind 8th so a little more work might see you bump 8th position.
-
So the one at position 8, is that one that you wrote?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Drops
Hi I'm seeing a few category pages drop out of Google for certain keywords but not others, I'm trying to work out why & see if this correlates to a drop in conversion Organic Traffic isnt down, but conversion is so I'm trying to identify where its coming from - a lot has come from the homepage, but we have also lost a lot of positions across the site. has anyone noticed any google updates in Jan? Example of the page https://www.key.co.uk/en/key/shelving-racking Keywords lost in top 10 UK Google: <colgroup><col width="199"></colgroup>
Conversion Rate Optimization | | BeckyKey
| racking shelving |
| shelving racking |
| racking shelves |
| industrial shelving unit |
| racking storage |
| shelf racking |
| shelving units industrial |
| industrial pallet racking |
| shelf racking system |0 -
Best Day of Week & Best Time of Day for B+B Email
For business to business email, should we avoid sending on Mondays and Fridays? The nature of the service is commercial real estate brokerage for office space in New York City. We are mailing to corporate decision makers in various industries (technology, finance, law). Should we avoid mailing during certain times of day? Or is there a best time of day to send the email. Thanks,
Conversion Rate Optimization | | Kingalan1
Alan1 -
Massive drop in rankings alert!
Hi fello SEOs. I've been working for a large UK artificial grass company since last November. They we're converting badly but ranked no.1 for the keyword artificial grass. Now they convert well but have slipped down to 18. That's one hell of a drop!!! The website is www.easigrass.com But; Before I came on board they had their main .com website with about 25 subdomains for each major city in the UK. I switched that in February 2016 to sub folders and the rankings for "artificial grass" have drastically dropped in the SERPs but they now have many more pages being indexed by Google. I'm simply lost at what has happend. Am I trying too hard to rank or is there a problem that I''m not seeing. Many of the pages have great grades and scores with MOZ, most in the 90's so the on-page SEO doesn't seem to be a problem. I'm wondering if there is something that I'm not seeing. HELP!!!!
Conversion Rate Optimization | | SeoSheikh0 -
Is it Easier to rank High Authority Websites?
I have been doing SEO for several years and I know LOTS of things play into factor when it comes to rankings, but what's your thoughts on ranking pages on a high authority websites vs a fairly new website? I'm thinking about buying an old domain and building links to it, rather than continuing with my fairly new domain. Do you think I have a better chance taking this route??
Conversion Rate Optimization | | aldona000 -
How To Rank Landing Pages In The SERPs
Hi, am hoping someone can give me a little advice.. We have created an Ebook for a client, which we will ‘hide’ behind a landing page for the purpose of collecting email addresses in return for a link to the Ebook. We are thinking of using Unbounce landing pages, integrated with Mailchimp. The problem however is that I’m assuming it will not be possible for Unbounce landing pages to rank well in the SERPs.. which is essential. The obvious solution would be to write a blog post detailing the contents of the Ebook, and then to ‘SEO’ this post.. this however will not provide a positive user experience as below; Visitor lands on blog post Visitor then has to click through to Ubounce landing page (very similar content) Visitor completes form to download Ebook My question is; What’s the best way to rank a direct landing page in the SERP’s, whilst providing the best possible user experience (less steps)? Many thanks in advance, your time is appreciated 🙂 Lee.
Conversion Rate Optimization | | Webpresence0 -
How to rank on Amazon
We are new to amazon. When i was creating a listing, there are alot of fields you can type your keywords in, and each field you can type up to 2000 letters. I have also seen people built up a really long title. So what is amazon looking at?
Conversion Rate Optimization | | ringochan1 -
Working with Wine & Spirits - SEO
Hello All, I'm looking for an SEO contractor/agency who can start the SEO process here and has worked with wine and spirtis, foodie sites, or luxury. I'm having trouble finding this experience ion SEO. We're looking for a company that is willing to be tranparent in methods and show us the process. If anyone has referrals or input, I would love to hear it. We are considered a start-up in the wine-industry and cannot devote 20 hours a month on this myself. Please chime in on your perpsective, advice.
Conversion Rate Optimization | | Airbutoh0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0