Vary Anchor Text for your internal links?
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Something I had been pondering with all the new updates and signals Google is looking at, and also considering the fact that many website's overdo internal linking and almost everyone uses exact match anchor text for it. So my question is - is it effect or counter-effective to vary your anchor text for internal links?
If you think its effective, what is a reasonable proportion for exact anchor text match to varied ones.
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I don't know on exact ratios, but I think it is effective to vary your anchor text. I believe that search engines expect handwritten content to have variation.
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