What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
-
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY:
- Ted Baker
- Ted Baker London
- Ted Baker Clothing
- Ted Baker Mens
- Ted Baker Mens Clothing
- Ted Baker Mens Collection
-
Eric,
Rand's post really carries weight due to how search engines evaluate content relationships, and topical focus. It's inevitable that your page, with enough unique content on it, will be found for variations of whatever core phrase you target, so you might as well integrate a couple or a few highly related relevant phrases. Not only does it make sense in regard to ease of optimization, but the fact that you're integrating a few additional highly refined phrases just reinforces the emphasis on the primary phrase, while not coming across as trying to stuff that single phrase.
Search engines are very good these days at looking for those signals - the relationships of two topics. Not just cross-page, but definitely on-page as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords per Page
Iv'e looked through the QA here and there are a lot of different conflicting opinions on what is a generally a good idea. For Example Florist Clearwater Clearwater Florist Florist in Clearwater Florist in Clearwater FL Clearwater FL Florist Clearwater Florida Florist Florist in Clearwater Florida Florist near Clearwater FL etc.... So for something like this example....should I have one page represent all of these keyword iterations or split them among different pages?
On-Page Optimization | | BenGMKT0 -
How much SEO value does a fashion site get from bolting text onto the bottom of home page? Does the value compensate for cluttering up a page focused on an iconic image?
Getting ready to launch a completely redesigned site for a fashion designer. Since it is a fashion site, visitors do not need text to describe what the site is about., We are weighing three options: 1) clean design with no text (just images and navigational links), 2) bolting on a couple of sentences of text at the bottom of the page to signal keyword terms to the search engines, 3) following the lead of the top ranking site in the category and adding lots of text to the bottom of the page. Do the SEO benefits justify cluttering up the design by bolting text onto the bottom of the home page, and if so, how many characters of text seem to be the minimum to be effective?
On-Page Optimization | | RandyP0 -
Where this keyword comes from?
I have a ON-PAGE optimized website, but seomoz research tool says that 24 pages are F graded, and i was checking the keywords and i noticed that the keywords seomoz research tool was analising wasnt the ones that i used. Let me explain its like this: My Keyword is : Santa and seomoz is running the keyword : Santa Claus Where did the tool got that Keyword from? Thank you
On-Page Optimization | | dmunchen0 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0 -
Keyword vs Brand Domain Name
Hi guys, I'm about to launch a new site for a friend who is an accountant in a specialist field. He's already bought 2 domains: **www.[keyword]-accountants.net ** **www.[brand]accountants.com ** We have made the decision to use the brand domain to host the site but what can we do with the keyword domain as exact match domains still seem to be ranking well in the serps? e.g. build keyword links to the keyword domain (heavily seo'd content) and build brand links to the brand domain (conversion-optimised content) then after while 301 the keyword domain? Any new suggestions will be gratefully received!
On-Page Optimization | | Tman30 -
Keyword issue
On this site filmeonlinenoi.com the keyphrase "filme online gratis" its auto-cannibalizating?
On-Page Optimization | | Alexsmenaru0 -
Tag clouds: good for internal linking and increase of keyword relevant pages?
As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags. I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag). Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20. From an SEO perspective, my question is twofold: 1. Does the site benefit from these tag clouds by improving the internal linking structure? 2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag? Thanks in advance!
On-Page Optimization | | semantopic0 -
Eliminating outbound links for long tail-targeting pages
I have a number of pages that rank on the 1st page for highly long tail phrases, despite the pages having outbound links to things like 'privacy policy' 'terms of use', make a payment, etc...all pages that can be accessed from the home page. Do you recommend I eliminate these administrative pages from the long tail-targeting pages, to reduce outbound page rank flow? Does anyone create a different breadcrumb navigation or remove one altogether for pages that are highly targeted to improve their rank?
On-Page Optimization | | ilyaelbert0