What's a reasonable bounce rate for school website?
-
Does anyone have a baseline on what the average bounce rate should be on a school website?
-
My personal opinion is not to use Bounce rate as a KPI at all. It's ok to check it from time to time mainly on individual Landing pages but that's about it.
Getting obsessed with Bounce rate will only damage your site as you will lose focus on real important aspects.
Google takes in consideration, for rankings and when google calculates the "quality score" a different type of bounce rate - not the one in Google Analytics - but only the bounces back in serps and a second click for the same query.
Just as a note - I also think the kissmetric formula is wrong but that is pointless since again bouce rate is not really something to be stressed about.
Hope it helps !
-
What you should do is look at your Google Analytics and look at the bounce rate for landing pages. Bounce rate is a SUCKY metric. It way to broad. Instead find the landing pages that have a higher bounce rate than the site average and work on them. Hope that helps.
-
Hey Sean,
20% is good. Actually, perhaps it's 50%. Or...?
See, this is not an important value as a "standalone" metric. But, this infographic from kissmetrics might help you:
http://blog.kissmetrics.com/bounce-rate/ (scroll down for industries)
Your keywords, pages in results (how relevant are they), competitors space, and type of site should be considered.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website have h1 tags , but still crawlers can't find them?
crawlers can't crawl my meta description and h1 tags even when they are present.
On-Page Optimization | | Green_Beauty0 -
ECommerce Website Internal Links
We run an ecommerce website... approx 8K products. When using the page grader, MOZ tools consistently tell me that I have too many Internal Links on the page.
On-Page Optimization | | Ampweb
These are caused from our fairly large menu system, and probably from the sub-category links on the category landing pages as well. I was reading an article that mentioned a no-follow on these Internal links would not really solve the "Too many internal links issue", so wanted to check if anyone has ideas or should I just dis-regard this MOZ suggestion that there are too many in this type of environment?0 -
Why doesn't MailChimp use an SSL certificate on their homepage?
MailChimp, one of the biggest brands in online marketing doesn't use an SSL certificate on their homepage...Is there a simple reason for this? Wouldn't they get an SEO boost from having one?
On-Page Optimization | | WickVideo1 -
2 domain pointing to same website, how to resolve it?
My site customer has 2 domains pointing to the same site. So i have 2 domains with the same content, with problems about content duplication. How can i resolve this situation?
On-Page Optimization | | Maximilian210 -
Best practice for a website where the publications (catalogues) expire frequently
Hi guys, Hope to find some smart SEOs around here and where I can to contribute to the community! I wanted to share an issue we are having with our website, which is focused on the promotional flyers of the supermarket chains. These are often valid for a short period of time and then expire. So it makes no sense to keep them but also, if we delete them, that would create a lot of 404s or something. So how do you think it is the best way to go around this problem? should we delete them? or when deleted to redirect the dead pages to the homepage? or keep them in an archive live site.com/brand/archive/ ? Thank you so much for any opinions, much appreciated! Best
On-Page Optimization | | commissionshare0 -
Why aren't our articles ranking in Google?
We have a website promoting Pakistani lawyers online. The website also has an articles section where we post articles reviewing different legal cases and laws. All of our articles are written by actual lawyers are high quality and unique. Website itself doesn't have large page/site authority but its not a baby website either. I can't figure out why our articles don't rank on Google. Here are few of the articles:
On-Page Optimization | | Heydarian
http://www.pakistanilawyers.com/articles/pakistan-child-custody-laws-explained-479/
http://www.pakistanilawyers.com/articles/pakistan-divorce-law-476/
http://www.pakistanilawyers.com/articles/pakistani-law-insolvency-guide-460/ I don't know whether its simply because there are not enough links pointing to our website or if there is a problem in the website itself that i can't find. Thanks for the help0 -
800 number on website
Hi, My client just sent me an 800 number that he would like to use to replace his number on the website. I know that it is best to keep a local phone number on the website and across all citations for NAP/Local SEO reasons. Is there anywhere that I could still incorporate the 800 number and not have it affect SEO? Thanks, Erin
On-Page Optimization | | HiddenPeak0 -
Do you handle website on-page/site optimization?
Our website is gaining traction and we are looking for an individual who is an expert at examining websites to see if the structure and on-page optimization is being optimized, and what. Please contact me if you are interested. Thank you.
On-Page Optimization | | balboafinance0