Keywords repetition in both post/page title+url path or spread between both of them?
-
Hello all,
I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting:
I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt.
I still have the doubt if (Imagine I am considering 5 keywords for SEO.):
1) OPTION 1
I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name?
OR
2) OPTION 2
I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name?
My choice would be OPTION 2 as I can have:
-
Shorter post/page name - Shorter url path name.
-
More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name).
-
I avoid repetition of keywords in both title and url path.
Thank you very much,
Antonio
-
-
Thank you all,
Just one question, which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords?
Exact?
Phrase?
Broad?
For instance,
I get 300,000 gobal monthly searches for a broad search for a specific "information about New York and only 750 in the "exact filter".
Thank you!
Antonio
-
Make your titles enticing. Don't keyword stuff. It's not readable anyway. Do what's best for CONVERSIONS! What you are doing is getting lost in chasing Google Algorithm. Instead do what's best for your customer. Write kick ass content.
You have to subscribe to Matt Cutts who writes the algorithm for Google. Learn his thought process.
-
Eyepad, thanks a lot, and for sure you earnt more than 2 cents!
Really helpful information
Cheers
-
Hi,
The best way to see the "score" of your keywords as far as commercial intent or not is to place them in the keywords tool and see the bid for each (ppc). If it's high it's a commercial keyword - if it's very low it's not.
I guess you mean by "comment" in the "content/ body of the post/page"?
** That was supposed to be "content" not "comment". Auto-spelling is a bless .. some times
Cheers !
-
Thank you very much Eyepaq!
Would you mind what you mean by commecial keywords? (I am sorry I am new on this of SEO).
I guess you mean by "comment" in the "content/ body of the post/page"?
Thx a lot, it has been of great help,
More inputs from others are more than welcome!
Antonio
-
There is one golder rule: No more then two commercial keywords in the Title.
Going over this you trigger some special "attention" and if you do over optimize that can back fire. You should focus with one keyword per page but if that is not possibile for some reason and you need to push 5 on teh same page then do it with extra care and don't stuff them all over the place.
From the options that you've posted I would go with option 2 but:
-
prioritize the 5 kw and put the main keyword in both title and url
-
place the second keyword in url
-
add the rest in the comment
-
if all 5 are commercial keywords then don't put a second one in the title if there are also some non commercial keywords
my 2 cents !
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of "/" and using fractions in titles
We are a company that sells pipe and fittings. An example of a part that someone will search for is : 3/4" PVC Socket I am not sure how best to represent the fraction in the title of the page that has such a product. I am concerned that if I use the forward slash it will be misinterpreted by search engines (although it will be interpreted properly by users). A lot of folk search for the product by the fraction size and so it would be good to be able to represent it in the title, but I don't want to get "punished" by confusing search engines. I could replace the forward slash with a hyphen or pipe symbol, but then may look a bit weird to our users... Any recommendations? Bob
Intermediate & Advanced SEO | | BobBawden11 -
Ranking Page #1 for Keyword without Hypen, Not at all for Keyword with Hyphen
Hi There! So I work in an industry where there are different conventions for referring to, searching on and spelling the industry name. For example, let's pretend there were a variety of different conventions for referring to the SEO industry. So someone could search for S-EO, SEO, sEO, etc. and those would all be accepted and understood means of referring to the industry. If we use the SEO example as a comparison for our industry, the two most common conventions would be S-EO and SEO. Using this example, we rank on the first page for the term "SEO" but do not rank AT ALL for the term "S-EO". We have a high-value piece of content that is targeted in the following way: "S-EO (SEO): The Basics Guide" so it is more targeted at the hyphenated word but does not rank at all for the hyphenated version, whereas it is page one for the non-hyphenated term. As additional pieces of context: -In general, our site is more targeted at the hyphenated term and there are places where we rank in the top spot for both the hyphenated and non-hyphenated versions. For example, we rank in a top 2 position for both S-EO & SEO software but do not rank at all for the broader "S-EO" term. -There are times when we do appear on page one for the term "S-EO" but it's typically only for a matter or hours or days and then we disappear entirely from the SERPs for that term. We consistently appear for "SEO." -I currently do not believe we are dealing with a penalty of any sort - our link profile is clean and our spam score per Moz is 2 / 17. Any thoughts or ideas as to what is going on here and how we can potentially rank for the term "S-EO?"
Intermediate & Advanced SEO | | dpayne10 -
Keyword in URL - SEO impact
Hi, We don't have most important keyword of our industry in our domain or sub-domain. How important it is to have keyword in website URL? Most of our competitors pages with "keyword" urls been listing in SERP. What is back-links role in this scenarion? And which URL have more advantage? keyword in sub-domain or page with keyword. Like for "seo" keyword..... seo.example.com or example.com/seo
Intermediate & Advanced SEO | | vtmoz0 -
Does Google give weight to the default measurement units (metric / imperial) on pages?
Hi, We run a series of weather websites that cater for the units (feet, metres, Celsius, Fahrenheight etc.) for the users by means of detecting their geo-location. So users in the US see the site in feet, Fahrenheight and pretty much the rest of the world gets metric units. My concern is that if we view the cached version of our pages as seen by the Googlebot out of Mountain View, California, it shows that our geoIP switch to imperial units has been activated for every location in the World. The question is, does the fact that we appear to cater for countries who use metric units by showing (in Google's eyes) Imperial units by default count against us from an SEO point of view? Thanks in advance for any comments, Nick
Intermediate & Advanced SEO | | nickruss0 -
Pagination on a product page with reviews spread out on multiple pages
Our current product pages markup only have the canonical URL on the first page (each page loads more user reviews). Since we don't want to increase load times, we don't currently have a canonical view all product page. Do we need to mark up each subsequent page with its own canonical URL? My understanding was that canonical and rel next prev tags are independent of each other. So that if we mark up the middle pages with a paginated URL, e.g: Product page #1http://www.example.co.uk/Product.aspx?p=2692"/>http://www.example.co.uk/Product.aspx?p=2692&pageid=2" />**Product page #2 **http://www.example.co.uk/Product.aspx?p=2692&pageid=2"/>http://www.example.co.uk/Product.aspx?p=2692" />http://www.example.co.uk/Product.aspx?p=2692&pageid=3" />Would mean that each canonical page would suggest to google another piece of unique content, which this obviously isn't. Is the PREV NEXT able to "override" the canonical and explain to Googlebot that its part of a series? Wouldn't the canonical then be redundant?Thanks
Intermediate & Advanced SEO | | Don340 -
GWT URL Removal Tool Risky to Use for Duplicate Pages?
I was planning to remove lots of URL's via GWT that are highly duplicate alike pages (similar pages exist on other websites across the web). However, this Google article had me a bit concerned: https://support.google.com/webmasters/answer/1269119?hl=en I already have "noindex, follow" on the pages I want to remove from the index, but Google seems to take ages to remove pages from index, which appear to drag down unique content pages from my site.
Intermediate & Advanced SEO | | khi50 -
WordPress redesign: using posts as pages?
Starting a redesign for an attorney who is currently using WordPress with an old framework that is no longer being supported, so I'm going to install a new WP and start from scratch. The site consists of about 30 static pages (practice areas, attorney profiles, etc.) and they write about 5 blog posts per month. I've always differentiated between posts and pages for WP sites I've done in the past, but this time around I thought it might be more clean (less files, and easier for their webmaster to make routine edits) if I just brought over the static pages as posts. However, the recent webinar on the Yoast SEO plugin mentioned using the month/day in the permalink structure for posts to avoid duplicate content issues. That would go against how I was thinking of setting it up, because I would have just generated the URL off the page title and make a separate category for "pages". Just wondering if anyone's used posts as pages before. While this seems like it would make things easier for the webmaster, I'm not sure it maximizes potential for SEO. Thanks.
Intermediate & Advanced SEO | | c2g0 -
Am I keyword stuffing my titles?
I run a site where I answer questions. As I answer each question I choose a title for the page. I have been trying to get good keywords in my titles, but now I am wondering if I have been keyword stuffing them and perhaps I should be more succinct. So, let's say I had a question about a sore back. Here would be the title tag I would use: Why is my back sore? I have spinal pain and need relief and help. | My Main Keyword That's a fictitious example, but the idea is that I would be trying to get the keywords "back", "sore", "spinal", "pain", "relief" "help" and my main website keyword into the title. As I'm writing this I'm seeing the folly in this. I think it would likely be much better to simply have a title of Why is my back sore? So, I have three questions: 1. Is it better to have a succinct title targeting one keyword/keyword phrase than to get lots of keywords in my title? 2. Should I be putting my main keyword after each of my title? Shortly after doing this on 1700+ pages I was #1 for my main keyword. But, I was also doing other things as well to boost my presence for this keyword. 3. If I decide to do more succinct titles, how would you suggest I go about running a test to see which is better? Looking forward to your responses! Thanks!
Intermediate & Advanced SEO | | MarieHaynes0