Need help in website URL Structure

[conversiontactics]

I have been working on a brand new website currently it is live but I have disallow Googlebots temporarily as I dint want any negative impact.

The business of the site is to generate leads , they install and sell Stairlifts and used Stairlifts.

There are two main categories New Stairlifts and Reconditioned Stairlifts

Currently the URL for new Stairlifts is :

http://willowstairlifts.co.uk/stairlifts/

and for Reconditioned Stairlifts is:

http://willowstairlifts.co.uk/reconditioned-stairlifts/

My concerns are that the word Stairlifts is mentioned twice in the urls  so is it going to have a negative impact or panda penalty?

I am thinking of changing them to

http://willowstairlifts.co.uk/new/  and the product pages to display as http://willowstairlifts.co.uk/new/brooks/  Currently its http://willowstairlifts.co.uk/stairlifts/brooks/

Same with reconditioned Stairlifts

I like to change it to : http://willowstairlifts.co.uk/reconditioned

Also its product pages to http://willowstairlifts.co.uk/reconditioned/brooks/

As currently its http://willowstairlifts.co.uk/reconditioned-stairlifts/brooks/

Thanks

[Jungles]

Hi M8,

Frankly - I wouldn't worry about that one! Newer saw Google's friendly url's being penalized for putting twice the same word in url's! As far I concern - if you will do everything correctly regarding your content - you will enjoy only benefits from your present url's structure!

Good luck!

Jungles

[conversiontactics]

Thanks for your reply,  i am working on the content just wanted to have some advise regarding the url structure.

thanks

[nbeske]

If you're only targeting these two terms and your main goal is lead gen, I'd be targeting both terms on the home page since your base keyword "stairlifts" is already in the domain name. They are closely related terms and you can easily create content that works for both phrases on a single page.