Homepage Title Question? Multi-Keywords or All Encompassing Keyword
-
Okay so I am currently redesigning my company's webpage. I am making it responsive and giving it a more up to date look with newer features, etc. A facelift, basically.
While updating the site i'm also doing some on-page optimization here and there, and am curious about the page title for my homepage. My company offers video production, web development & design, and web marketing. While we do offer each service individually, we are really trying to sell the combination of all three services to our clients and show them how they can work together effectively.
Now my question is, in my homepage title, should i list each service offering keyword (which is what i do now) like this :
"Video Production - Web Design - Web Marketing • Company Name"
Or, should i try to find one keyword that kind of sums up what we do, like this:
"Magic All-Encompassing Keyword • Company Name"
I'm thinking that since three sort of unrelated keywords are in the page title, it may be viewed as over-optimizing and we won't see as good of results as just focusing on one keyword, which leads me to think that i should try to sum all of our services into one "all-encompassing" keyword such as "media production", which isn't the best choice, i'm just throwing it out there for the sake of this discussion.
Any thoughts or ideas would be greatly appreciated. Thanks.
-
Good luck!
-
Excellent, i was leaning towards the more broad single keyword.
I probably should have included that we do have individual landing pages for each service offering already, which i will be building even more targeted landing pages off of (medical video production off of video, responsive web design off of web design, etc.)
I appreciate the quick responses guys, always tons of help!
-
I'd very much go this way. Use a broader term for your homepage. Then on your separate service pages you can target more specific long tail keywords specific to the service and possibly the area you work in.
-
Personally myself I would have my homepage targeting something like 'Digital Agency' or whatever gets the search but also encompasses everything you do.
I would then create a page for each service so a page for - web design, seo, ppc etc.
So lets say your targeting london.
Homepage - Digital Agency London
web design page - Web Design London
seo page - Search Engine Optimisation (SEO) London
ppc page - Pay Per Click (PPC) London
But thats just how I would do it, some may have other ideas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there anything wrong to have large number of internal links pointing to homepage? Including links from sub domains or sub directories?
Hi all, Generally more number of internal links will be pointed to homepage. But I see some modern suggestions that too many internal links to homepage are not good. I'm just wondering if most number of internal links pointing to homepage may hurt? Also we have sub domains, can we point a link from every page of sub domain or sub directory to homepage? Usually the answer here is about users. Of course, the content is about same product across all pages. Thanks
Web Design | | vtmoz0 -
Multiple Similar Product Variations - Page layout, Title and SEO best practice??
Im doing some research into SEO for our new web design. I sell designer eyewear prescription and sunglasses. Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model. Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too. So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model. Ray Ban Wayfarer RB2140
Web Design | | Craigboi1987
Colour: Black 901
Sizes: 47, 50, 54 Currently my urls looks like this with a new page and the size changing on the end for each variation. Ray Ban Wayfarer RB2140 - Black 901 - 47 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47 Ray Ban Wayfarer RB2140 - Black 901 - 50 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50 Ray Ban Wayfarer RB2140 - Black 901 - 54 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54 This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually a) slowing my site down (content heavy)
b) looking like duplicate content I am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation) http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly. Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise) This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!0 -
Keyword optimization when two keywords mean the same thing
How does one best go about optimizing a page, meta title, and meta description for two keyword when the two keywords mean the same thing (e.g. attorney vs. lawyer). It's awfully tedious, obnoxious, and spammy-looking to keep putting "attorney/lawyer," "attorney-lawyer," or "attorney or lawyer" into content, titles, and descriptions.
Web Design | | micromano1 -
Pin It Button, Too Many Links, & a Javascript question...
One of the sites I work for has some massive on-page link problems. We've been trying to come up with workarounds to lower the amount of links without making drastic changes to the page design and trying to stay within SEO best practices. We had originally considered the NoFollow route a few months back but that's not viable. We changed around some image and text links so they were wrapped together as one link instead of being two links to the same place. We're currently running tests on some pages to see how else to handle the issue. What has me stumped now though is that the damned Pinterest Pin Button counts as an external link and we've added it to every image in our galleries. Originally we found that having a single Pin It button on a page was pulling incorrect images and not listing every possible image on the page... so to make sure that a visitor can pin the exact picture they want, we added the button to everything. We've been seeing a huge uptick in Pinterest traffic so we're definitely happy with that and don't want to get rid of the button. But if we have 300 pictures (which are all links) on a page with Pin It buttons (yet more links) we then have 600+ links on the page. Here's an example page: http://www.fauxpanels.com/portfolio-regency.php When talking with one of my coders, he suggested some form of javascript might be capable of making the button into an event instead of a link and that could be a way to keep the Pin It button while lowering on-page links. I'm honestly not sure how that would work, whether Google would still count it as a link, or whether that is some form of blackhat cloaking technique we should be wary of. Do any of you have experience with similar issues/tactics that you could help me with here? Thanks. TL;DR Too many on page links. Coder suggests javascript "alchemy" to turn lead into gold button links into events. Would this lower links? Or is it bad? Form of Cloaking?
Web Design | | MikeRoberts0 -
Keywords in the page url for best SEO
Hello all, I am working in the keywors structure of a web and I have the following doubt: If I want to target these keywords: great food madrid and my website is: http://www.madridlive.com I do not know if I should keep either: OPTION 1: page url: www.madridlive.com/great-food-madrid or OPTION 2: page url www.madridlive.com/great-food I do not know if the search engines "understands" madrid in "madridlive", therefore I can avoid the "madrid" keyword, dicarding option 1 and going for option 2. Additionally I avoid duplication of the madrid keyword that can be seen as redundancy and also have a shorter page url. Thank you very much and sorry for such a question but I am new in this SEO field...just the excellent SEOMOZ's SEO Guide for beginners! Best regards, Antonio
Web Design | | aalcocer20030 -
Google changed the title?
I've been reading that Google will sometimes change the home page title, and I have finally seen this in action. Search for and on the second page you'll find but the title says Academy Dog Training. Which is not what's in the title tag for this page. Did Google change the title tag on us and if so why? How can we get them to use our title?
Web Design | | CFSSEO0 -
Linking to an image with the keyword in the title and alt tags.
Hi guys, Just thought I'd ask for opinions about an ecommerce catalog I'm working on. I don't know if it's even worth worrying about, but here's the scenario. Let's say I'm linking to a category called 'Sale' using an image, I have the title tag of the link as 'Sale', the image title is also 'Sale' as well as the alt tag. The HTML looks like this: Sale The page itself is: http://www.fashionbasicsonline.com/catDisplay So my question is, do you think I'm stuffing the keyword in too many times there? It's CMS driven so I could have the alt tag as 'Sale Products' or one of the titles as 'Sale Catalog' perhaps, do you think there would be a benefit in doing that? Maybe it's microoptimisation and I should be looking at other low hanging fruit, but I'm just trying to come up with the best scenario. Would love to hear what you think. Cheers, Bruce p.s. Looking forward to meeting as many people as possible at MozCon next week 🙂
Web Design | | bruce_werdschinski0 -
Another Panda question
Hi all, Yes, it's another Panda question.... Would Panda effect an entire site or just specific pages. Many people have said that it penalizes entire sites, however, some of the questions that Google is said to have asked Panda testers seem to be page specific. What's the general consensus?? Thanks
Web Design | | A_Q0