Training Recommendation for In House SEO
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Hi,
I'm a business owner who has been dabbling in SEO for years. I have a bright, capable employee with a development/coding background and I would like her to start doing full time SEO for me. (competitive analysis, link building and content marketing specifically - I like the strategy laid out here and would like her to implement it for me)
What do you think is the best training resource for her to develop an in-depth understanding of SEO for my business?
Any recommendations for specific courses she can take?
Thanks.
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Your Job: Set business goals and objectives for the company website. The jobs you listed (competitive analysis, link building and content marketing specifically) will be busy work unless you have goals and objectives. As the biz owner you understand what is going on throughout the biz but the employee might not.
Your Job: Hire SEO consultant if you are not expert SEO. When you recruit consultant, if that person does not try to learn about the details of your biz then you need a different consultant. Consultant will have costs but will keep your employee on an arrow-straight path, guide training and make sure that things advance your business and minimize ineffective work. Loss through ineffective work is a big risk. Consultant should reduce that if you hire a good one.
Your Job: Don't send a noob out to fight Goliath. Get the noob on a training program for strength and strategy. Noobs can make huge SEO mistakes. Also many experienced SEOs are noobs and don't know it.
Your Job: Instruct the employee about goals and objectives for the website. Develop a plan for reaching those goals. Involve consultant if you have one.
Employee: Get basic training from books, webinars, videos.
Employee: Start learning about the site using analytics. Where traffic comes from, what converts, what is ranking where. The more you know about your website the more effective you will be at improving it and promoting it. Most important. This will help you learn about the people who are using your site, how they do or don't engage it and if the site is serving a valuable purpose. This is a source of benchmark data.
Your Job with Employee: Review analytics data and see where it meets / does not meet biz objectives. Involve SEO consultant if you have hired one.
Employee: Start with on-page improvement based upon biz objectives. Make changes for improvement and keep very detailed records of what was changed, why changed, when changed. Watch for results and keep records.
Employee: Ask razor specific questions here at Q&A when needed.
Your Job with Employee: Develop a marketing plan for the site.
Employee: Start work on the tasks of the marketing plan with regular conferences with the SEO consultant.
Employee: Ask more razor specific questions here at Q&A when needed.
Your Job: Regular conference with employee and consultant to be sure that things are on track, get progress, recalibrate goals.
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Market Motive SEO and Related Course do a pretty good job, its uniform and updated
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That training is right here in the SEO forums. That is the best school out there. Priceless!
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Mozcon 2012 videos, seomoz membership, a requirement to sit in the forums 30 minutes a day, a trip to distilled conference or mozcon in the next 12 months.
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