Training Recommendation for In House SEO
-
Hi,
I'm a business owner who has been dabbling in SEO for years. I have a bright, capable employee with a development/coding background and I would like her to start doing full time SEO for me. (competitive analysis, link building and content marketing specifically - I like the strategy laid out here and would like her to implement it for me)
What do you think is the best training resource for her to develop an in-depth understanding of SEO for my business?
Any recommendations for specific courses she can take?
Thanks.
-
Your Job: Set business goals and objectives for the company website. The jobs you listed (competitive analysis, link building and content marketing specifically) will be busy work unless you have goals and objectives. As the biz owner you understand what is going on throughout the biz but the employee might not.
Your Job: Hire SEO consultant if you are not expert SEO. When you recruit consultant, if that person does not try to learn about the details of your biz then you need a different consultant. Consultant will have costs but will keep your employee on an arrow-straight path, guide training and make sure that things advance your business and minimize ineffective work. Loss through ineffective work is a big risk. Consultant should reduce that if you hire a good one.
Your Job: Don't send a noob out to fight Goliath. Get the noob on a training program for strength and strategy. Noobs can make huge SEO mistakes. Also many experienced SEOs are noobs and don't know it.
Your Job: Instruct the employee about goals and objectives for the website. Develop a plan for reaching those goals. Involve consultant if you have one.
Employee: Get basic training from books, webinars, videos.
Employee: Start learning about the site using analytics. Where traffic comes from, what converts, what is ranking where. The more you know about your website the more effective you will be at improving it and promoting it. Most important. This will help you learn about the people who are using your site, how they do or don't engage it and if the site is serving a valuable purpose. This is a source of benchmark data.
Your Job with Employee: Review analytics data and see where it meets / does not meet biz objectives. Involve SEO consultant if you have hired one.
Employee: Start with on-page improvement based upon biz objectives. Make changes for improvement and keep very detailed records of what was changed, why changed, when changed. Watch for results and keep records.
Employee: Ask razor specific questions here at Q&A when needed.
Your Job with Employee: Develop a marketing plan for the site.
Employee: Start work on the tasks of the marketing plan with regular conferences with the SEO consultant.
Employee: Ask more razor specific questions here at Q&A when needed.
Your Job: Regular conference with employee and consultant to be sure that things are on track, get progress, recalibrate goals.
-
Market Motive SEO and Related Course do a pretty good job, its uniform and updated
-
That training is right here in the SEO forums. That is the best school out there. Priceless!
-
Mozcon 2012 videos, seomoz membership, a requirement to sit in the forums 30 minutes a day, a trip to distilled conference or mozcon in the next 12 months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO newbie here - I cannot seem to find the direct answers to a few queries that I have
Hi, Apologies if these are very simple queries, but I cannot seem to find the answers anywhere. I understand meta keywords are pretty much pointless nowadays, however when I run a report on another 'keyword website' - my website only ranks for around 2k keywords where my competitors rank for much more (around 20k). I was just wondering where these keywords are found, as I can only assume that these are meta keywords? The company that I'm working on the SEO for is a holiday agency that specialises in holidays abroad for disabled people, so that means that we have a niche product/service and whilst we rank fairly high for some keywords, we would like to rank higher. How is it possible to work towards ranking higher for particular keywords? When doing keyword research 'disabled holidays' has a lot more search traffic than 'accessible holidays'. We are called Enable Holidays and our main competitors have the words 'disabled' and 'accessible' in their domain's, so I would imagine that it's going to be hard to potentially rank higher than our competitors for these keywords? Could someone put me in the right direction of how you improve rankings in the SERP for certain keyword searches? For example, do we have to write more content on a certain page about a keyword? Do we have to include more long-tail keywords in the content? Any help is appreciated. Thanks
Competitive Research | | enableholidays0 -
What is a recommended sitemap generator to use for both us and our clients?
Right now we are using xml-sitemaps.com however it looks like it isn't generating an accurate or lengthy sitemap. Do you have any recommendations?
Competitive Research | | MonsterWeb280 -
Would sharing the same IP address with competitors in the same market hurt SEO?
I work for the Chevy dealership in New York who is trying to rank against other Chevy dealerships in the same area. All the dealerships, including my client, are using the same Chevy endorsed CMS (Cobalt). I just noticed that all of these competitors, including my client, are using the SAME IP address. Would it be beneficial to SEO if we were to ditch the Cobalt platform and choose another one that gave us a unique IP address? Have any of you run into this before? Any help would be appreciated.
Competitive Research | | tjkirgin0 -
I must be tripping. How is this site ranking for the term "SEO Company"??????
When I go to Google non-custom search results and search the term: seo company The website "greencowseo.com" is ranked 3rd. OpenSiteSearch shows nothing. And get this... the domain was registered 14 days ago by somebody in Egypt. Do I need to quit my SEO Moz membership and hire this guy? 🙂
Competitive Research | | Bo-Jangles0 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0 -
Free SEO tools appearing in SERPS for a site
Hi there, I've just taken over a site and it doesn't have a huge amount of shelfspace on the SERPs for it's brand name. Looking at the results that are there are a lot of free SEO tools that are coming up. They haven't had an SEO before so it's not coming from their side. There's such a lot of them I was wondering if anyone had come across this before - is it simply a competitor looking at the seo, could it be one of the seo analytics packages using free sites or is there anything else to be aware of. I can start knocking the sites down the SERPs but just wondering if anyone has a good solution for this. thanks Shiv
Competitive Research | | Shivvyt0 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1 -
How good really is Yahoo Directory Listing is on SEO optimization
I just god the approval from Yahoo Directory Listing today. How should I expect ranking increase just with that on google, yahoo and bing in the next couple of days ?
Competitive Research | | processia0