Social or SEO?
-
all,
would you consider social bookmarking to be part of an SEO package or a Social Media Package?
thanks
-
I don't think you can really separate the two. As Rand pointed out a few months ago, likes and tweets play an important part in ranking now. So I would consider it a necessity for an SEO to be able to maximize social media exposure.
-
I would say that social bookmarking is part of SEO and social media - it is effectively an element of social media, but it is also commonly used within link-building strategies.
Also, with social signals now included within Google's ranking criteria, SEO and social media are becoming even more closely connected.
Paul
-
Social media and SEO are inseparable. For SEO done the old school way it is now very difficult to bring a keyword to #1 and retain it especially if it is competitive. You may achieve rankings for long tailed keywords with minimal social media but it matters in the long run. Your SEO program should include different levels of social media programs based on pricing.
-
I also think it is more closely moves towards SEO and now is part of the SEO strategies.
-
Odd question as Social Media done correctly impacts SEO. So yes, social bookmarking is Social Media and it does impact SEO.
-
Social bookmarking should be part of an SEO package. But its important to remember that digg is not a social bookmarking website, it is a social news site. Social bookmarking in its purest form is just delicious, jumptags and the like. If you have a few dozen employees, have them maintain regular social bookmarking accounts. Have them use these accounts to bookmark all sorts of stuff. Then when you have a new client, they can integrate a few of the client's pages into their bookmarking profils. This way you don't look like a bunch of spammers or unnatural users.
-
The two most recent Whiteboard Friday videos on the topic of correlation showed that the top-ranking webpages in Google generally have a healthy amount of social media exposure. This suggests that Google is using social media data to determine rankings.
Based upon that social media promotion can legitimately be considered part of SEO. So the answer to your question would be "both".
However, I don't think that having a team of people or robots bookmarking content is the best way to go. Instead if you have content that gets bookmarked on its own merits you will not have to go to the effort of bookmarking.
If you have great content tossing it out to social media sites will be like tossing gasoline on a fire.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Facebook Messages count as a social signal factor?
Hi, We know that social signals are usually referred to as a webpage's collective likes, comments or shares. But what about the Facebook messages generated from the messenger plugin on a web page? Especially on a business page, if one business page receives hundreds of Facebook messages through a landing page or blog page, does that count as social shares? And how effective is social signals are for a website in 2020? Although social engagement is always good for any website, my question is, how logical is it to purchase "social signal gigs" from konker or Fiverr or other gig markets? We run a social media marketing company in Australia, our website: https://www.playchat.com.au and we get a lot of messages every day through the messenger add on from our home page. Will that make any difference whatsoever? Looking forward to hearing from you. I appreciate any help you can provide.
Social Media | | DV4sd4550 -
Best reports for competitive social engagement insights? (Moz or not)
My client, in a large industrial sector, is trying to find or purchase good data for their industry as far as benchmarks for social engagement. While the DIY tools have social trackers, many require you to connect to the account you want to measure - so competitive research is a non-starter. What would you use to build a spreadsheet of social engagement metrics from a set of, say, 10 competitors in a niche vertical (e.g. industrial robotics?)
Social Media | | scottclark1 -
Social media signals and their roles in Google rankings
Hello, I keep on hearing that social media signals have a role in the way Google ranks pages and sites, but for now, I haven't seen any hard evidence of that. Like any other company, we have pages on facebook, linkedin, google plus and twitter, to which we post daily. No, there are no clients coming in from social media, so I was wondering if it's worth investing time in adding every day updates, unless those count in ranking on Google. What do you think, is there a link between social media and Google rankings, and how much does this weight in ranking my sites? Thank you
Social Media | | anitawapa0 -
Will Huge bounce rate from social media visits affect SEO or website Ranking according to Google algorithm factors?
We have one website and have posted our blog post url in the social media sites and got almost 5k visits in 3 days’ time, with 11sec avg time on site, zero conversions and with 97% bounce rate. This in turn reduced the total conversion rate for the same month to less than 0.5%. According to google algorithm, these are factors affecting website ranking. Can anyone guide me whether which visits from social media affect our website in any case based on these Analytics factors? Please help me out on the same! Note: Blog post topic was related to latest technology update and the landing page also based in the respective topic as well.
Social Media | | zco_seo0 -
Twitter and SEO
Hey Moz folks, I would like your input on this matter: Twitter recently made a new agreement with Google regarding the SEO & their Tweets. At the moment I have 12 different websites across 12 different markets and I`d like to know how could I use Twitter for all markets, so I can get the most out of the new deal between Twitter and Google SEO wise. If I create 12 different accounts for all my 12 websites and create tweets for all of them, it would really be a very time consuming process, but on the other hand if I only use 1 account how can I target multiple websites ? Let me know what do you think. Thanks, Andrei
Social Media | | kiraftw0 -
Do we need to post unique content on every Social media website?
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
Social Media | | bondhoward1 -
What Happens To Social Media Love After A 301?
Say you have a WordPress site with a number of posts that have all been given lots of tweets, G+, FB likes and other social media love, and say you are showing that using a social media plugin on each post that shows the counts of all of these. If you 301 redirect the pages to another site, will the social media love counts follow, or will the page on the new site have to start again as far as social media is concerned? QhqeL
Social Media | | diywm0 -
Social Media Approaches for a Pest Control Company
Hi Everyone, I am working with a pest control company that is looking to branch out into social media. Their primary goal is to connect with their existing customers to improve retention. The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis? Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement? Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans. You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call. Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.
Social Media | | brianspatterson2