Keyword Difficulty / Search Volume
-
Hello all,
What do you think about using Keyword Difficulty divided by Search Volume as an alternative to keyword efficiency indexes?
ETA: Obviously this wouldn't be a hard and fast metric, but a general indicator to be taken into account along with other data.
-
This is a good response but doesn't really answer the question..
How would KD/Volume compare with typical KEI or KOI?
-
I use these numbers in a different way.....
Before I consider a keyword I want to know if it has any traffic. If it has traffic then I am interested.
After that I go look at the SERPs. To receive worthwhile traffic you usually have to earn one of the top five positions. I want to see who holds those positions and what type of content I will need to produce to be competitive.
If I think that I can beat their content then I will attack no matter who holds those positions. However, if those positions are held by authority sites and creating highly competitive content is going to be too expensive or impossible then I will look for another keyword.
In my opinion your content creation abilities are more important of a metric than keyword difficulty. If you can create competitive content you should not fear competition because where there is competition there is also (usually) a lot of traffic and a lot of money changing hands. If you can get into the thick of that you will do OK.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I see the keywords my competitors are ranking highly for?
I want to know which keywords I should be targeting to get the traffic from rival companies. I work for a travel company. Is there a way I can do this on Moz? Thanks so much!
Moz Pro | | nicolewretham1 -
Which is the better keyword strategy? Specifying page or seeing what ranks?
I recently began using another third-party tool that requires a list of keywords and the URLs I want those keywords to rank on (for example, "vegetarian recipes" on www.123.com/vegetarian-recipes). Is this a better strategy than using the Moz ranking tool to see which pages on my domain my target keywords are already ranking for? I can see how the former might mean we miss opportunities but the latter doesn't necessarily show how my priority pages are doing for specific keywords.
Moz Pro | | RikkiAyers1 -
What is the best way to treat URLs ending in /?s=
Hi community, I'm going through the list of crawl errors visible in my MOZ dashboard and there's a few URLs ending in /?s= How should I treat these URLs? Redirects? Thanks for any help
Moz Pro | | Easigrass0 -
Crawl report - duplicate page title/content issue
When the crawl report is finished, it is saying that there are duplicate content/page titles issues. However there is a canonical tag that is formatted correctly so just wondered if this was a bug or if anyone else was having the same issues? For example, I'm getting a error warning for this page http://www.thegreatgiftcompany.com/categories/categories_travel?sort=name_asc&searchterm=&page=1&layout=table
Moz Pro | | KarlBantleman0 -
Is there a tool to show me exactly how a search engine sees my pages?
Our site is very graphics heavy and I know the search engines aren't seeing it as humans do. Is there a tool (almost like Wirify) that can show me exactly how Google sees my page(s)? Thanks in advance. 🙂
Moz Pro | | askotzko0 -
Related Backlinks by Keyword SERP results
Is there no tool to search a keyword and find related backlinks among the top10,20,30 SERP results?
Moz Pro | | FirePowered0 -
Site is showing forwarded /301 to another website
My site http://riyas.in is showing a 301 redirect or a forward to http://flicker.com/muhammedriyas . I had done a 301 redirect long before from my site to this domain, but i removed that after 2-3 days. Please help me to solve this problem. I attached a screen shot seomoz1.jpg
Moz Pro | | riyas_0