How to track seo campaign success fully?

[ITRIX]

Hi All,

What are the best ways to track a seo campaign successfully, other or including Google Analytic?

[eyepaq]

Search metrics is very good - both for your own site / sites and also to have a clear view on the competition.

Search metrics in combination with the seomoz tool set and google analytics is a "deadly" ombination

[ITRIX]

Thanks eyepaq for the tools. However we are already using Raven, Moz and obviously WMT but its nice to know about the search metrics.

[eyepaq]

Main Key points success indicator  in my opinion are:

• goals and conversions (you can track those with google analytics)

• rankings for keywords that you track and monitor  (Web master tools, seomoz, raven, search metrics)

• visibility in search (search metrics, xovi, sistrix.com)

Hope it helps.

[TheeDigital]

It depends on how you define success?  There are a variety of tools out there that use the Google AP.  One that we are particular fond of is RavenTools, but for some companies Google Analytics can simply do it all.

Google Analytics has a variety of tools that can help you out, including:

• Setting Goals
• Setting Ecommerce Funnels,
• Adwords Support
• Tracking User Navigation.
• Custom Link Creator

You name it and Analytics will probably do it.  So again, it depends on what your goal is with your SEO campaign.  If it's to increase site traffic, maybe Analytics can help you or if you're simply monitoring the growth of keywords we would suggest something like Raventools.