Content
-
Hi,
We produce research report on same topic every year (e.g. cost of patrol in different part of the country) and publish them to a new url every time.
What is the best way to do it?
- create new page every year or
- update the existing research report with modification
Considering long term benefits.
Thanks
-
Hi,
In order to answer this Q. lets check the positive and negative spots of each.
1.) New page every year:
- (+) every year your readers get a clean statistic with the patrol prices
- (+) you have a "series" which then can be checked from year to year (just as SEOmoz had that SEO Industry Survey
- (-) it has less link juice flowing in (since each year you will have separate pages, separate links, etc)
2.) Update and existing page on yearly basis
- (+) you get more link juice flowing in (since the page each year, when statistics will be published will get some new and new links)
- (+) people get to "know" your URL (another SEOmoz example: www.seomoz.org/google-algorithm-change)
- (-) the statistics will be less clear (too much information on one page)
In each cases you will have to create a balance: how much can you invest in creating the "buzz" around your topic, how fast is it picked up by other parties, etc.
If it was me, I would go with the second option, creating one each year (and at the end of the article just point out the last years statistics, because some readers could be interested in comparing).
I know that there are a lot more differences between the two options, I just picked out a few. But I hope that already helped you.
Greetings,
Istvan
-
If it were up to me, I'd be creating a new page each time. Then within the closing paragraph of each report I'd link to previous reports for those that are interested in the historical stats.
Think of it this way - SEO changes on a regular basis, if we went back and modified all our old posts to reflect the new data, then we'd have no archive of previous updates, or a single post would be so large, that no-one would ever read it.
++ You could have one "master post" in which you summerise all of your previous years reports. That way those that just want the abridged version can read that one, whereas those interested in the nitty gritty can see each year in detail.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
Kickass Tool for Content Writers
I have been a writer for a long time. I have done a lot of writing. Many excellent teachers, professors, bosses, colleagues, and editors have helped me. I've responded to a lot of red ink - a lot of red ink. A few days ago, I found a tool that has been extremely helpful. It has significantly improved the clarity of my writing. Using it on a piece of work makes me more confident about it at publication time. It requires a lot of work to use (at least it does for me) but the results are well worth the time. People who are serious about writing well will understand this tool immediately. http://www.hemingwayapp.com/ I don't own this website (I wish I did) and have no affiliation with it. Today they released a desktop version that they are almost giving away. I have not tried it yet but plan to instal it today.
Content Development | | EGOL6 -
Tools to created embedded content...
Wondering if anyone has done this before,, this so, would they mind sharing the best approach please. To cut a long story short, one of our seo client is a free UK internet safety resource, backed by (but independent from the UK Govt), the site is heavily talked about by sites such as BBC, Guardian and many more newspapers and as a result the domain authority is creeping up to 90 - Oh to be given the chance to monetise a site with DA 90!!! As you can imagine, with the quality of the links the site picks up, the ranking of content on the site can be fairly easy, but the one problem we are facing is that of sites 'borrowing' our content. These sites tend not to be small bedroom bloggers, but rather all kinds of sites. We have seen our content on UK University websites, Police websites and many more whom should know better. Obviously this is hurting the 'borrower' more than us with regard to duplicate content but it would still be good to get some credit for our work without having to keep hunting the sites down and emailing back and forth. We don't need the credit for backlink purposes but would be nice to have people know we read it incase they want to read more. A solution I have pondered is to create embed options, as per youtube et al. Instead of sites having to copy our content to list it, they can still include our content on their site and avoid any duplicate content issues. As I believe the embedded content will be called from our site (I think that's how a youtube video works) our site would also get the read stats on the content regardless of where is it located. We are hoping that this could become a great content distribution tool, we don't need people to come to our site as the site is non profit, has no advertising but we need to justify the resources we get by showing how many people are reading what we publish. We are never going to be able to stop sites using our content so, like the music industry and itunes, if we can find a legal way to do it then we can all benefit. My main question, yes, I do actually have one!!!, is two fold. Is it possible to create embed for whole articles and am i right in my thinking that if our content is on Jeff's Blog and loaded as an embed then the hit on the content is still reflected in our stats as the content is being pulled from our url? Sorry for the excessively long way of explaining this, any feedback is welcomed, even 'don't do it, it's stupid idea'!!
Content Development | | Grumpy_Carl0 -
Content building: Ratio of blog messages?
What is a good ratio for publishing blog messages on our company website? Which ratio is "Panda-friendly"?
Content Development | | wellnesswooz0 -
2 URLs pointing to exactly the same content
Hi guys As far as I know if you have 2 websites with exactly the same (100%) content with 2 URLs which are not pointing to any other URL should attract penalisation from google, right? well, there is such a case and it was online for long time but the bad guys are in top of organic search and it does not seem to bother google at all! I don't want to list them here; it is extremely annoying and frustrating as I worked hard to get in higher search but seeing this thing is extremely frustrating! any advice on this? thanks
Content Development | | photoion0 -
Prevent average users from copying content and pasting into their websites
Please do not respond with a "you can't stop them" comment, I understand this. Most of our pages have content that is duplicated across multiple domains. The recent Google algorithm update focused on penalizing pages that have duplicate content, and it could be one of the reasons that we have been seeing traffic loss. I'm looking for some type of javascsript/php code that will help minimize this issue.If could be code that does not allow you to copy and paste the code without turning of javascript or a dialog box pops up and says "this content is copyright protected, anyone copying this content is subject to legal action" I've found one script that might work http://www.ioncube.com/html_encoder.php My questions are still the same: 1 What is the best method to achieve my objective? 2 Will this additional code affect how the webbots see our site and or affect rankings? I know that anyone can figure out how to get the code, I am trying to mitigate by providing a warning about copyright infringement and making it more challenging to copy our content. Please do not respond with a "you can't stop them" comment, etc, I understand this. Thank you for your comments!
Content Development | | 4RealLocal0 -
Duplicate Page Content WordPress blog with categories?
Just got a crawl report back from SEOmoz and it gives me lots of errors for "duplicate page content". Upon investigating, I notice this is because my WP blog is setup into categories so the home page is almost identical to one of the category pages. None of my actually posts are the same but the category pages have some overlap since the same post could show up in two or more categories. Is this a problem or can I just ignore this error? Any thing I should be doing differently? Thanks!
Content Development | | frankthetank20 -
Content placement
Does content placement on a page have any effect, bring up top as opposed to bottom as opposed to embedded within? On my product detail page it comes up last after image, social section and add to cart
Content Development | | Dirty1