How keywords per page to keep from being "spammy"?

[wlw2009]

Hi all,

I am currently doing a marketing internship for a B2B company that does all sorts of out-sourced recruiting work.

I have some experience with SEO, but not completely confident.

My first question is, I know Google sees websites that load up on keywords as "spammy", so what is the appropriate number of keywords per page?

Currently, I was thinking about this setup:

1 keyword for the URL

1 keyword per alt tag (1 per page, at most)

2 keywords per each title tag (approximately 4 pages that I am going to follow internally, not following the "about us" page). After that, I was thinking of adding 2-3 more keywords in each meta description and 2-3 in the body copy.

That would equate to 6-8 keywords on each page, is this too many and should keywords be repeated (on the same page or across multiple pages)?

Since this website is brand new (zero links), would it make sense to nofollow all of the internal links so that they homepage can gain ranking as quickly as possible within Google?

[wlw2009]

As this website is brand spanking new..should I just allow the homepage to follow the subsequent pages (each service's page) but on all of the services' actually pages "nofollow" each internal link?

The way I am thinking is...this will allow Google to crawl the 4-5 service pages from the homepage, but it will save me a little bit of link juice (when I start building) and allow the homepage to be more highly ranked.

[SEO5Team]

I'd suggest using it in the body as appropriate. If it goes with the flow , use it. Dont try to add it in just for the sake of impacting keyword density. Same goes with the internal links. One internal link related to the keyword should be safe.

[wlw2009]

Should I nofollow all of the other internal inks? Also, do you mean to avoid using the keyword in the body if I use it in the alt and title tags?

[SEO5Team]

You have to be very careful because Google has gotten very aggressive with the over optimization penalty off late. I would recommend sticking with just one keyword and the brand name in the title tag ( Keyword | Brand Name) , use the keyword only once in the meta description and 1 for the alt tag.

You can probably get away with 2 keywords however it's better to be safe than sorry and use just one keyword.