Targeting Local Phrase vs National Phrase
-
Hi i was wondering options since it would be hard to compete/budget with large insurance companies such as Met Life and State Farm
We are looking to rank for Life Insurance Policy which according to Adword is it searched 74,00 Monthly
So was thinking Life Insurance Policy New Orleans which i think i can rank for but according to adwords it searched - times. So dont think we would get any new business. What would best option to try and get new life insurance policy customers
-
For our insurance clients we always recommend geo targeted approach unless they have very deep pockets. We also recommend a short and a long term strategy. The short term strategy being PPC advertising, identifying the core search terms that are converting and getting traction for the client using the "search terms report" in adwords. Once we identify the best keywords, we utilize them in our keyword selection strategy for the SEO campaign and go after optimizing those keywords using SEO best practices.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should ALL of my blogposts be focussed on my main target keywords for my site?
Hi everyone. I am an interior designer and I'm looking to boost my rankings locally for my target keywords (eg: Interior designer in Cheltenham) and I'm wondering about whether my blog posts should all be planned out with this (and other similar, location based) keywords in mind. For example, should I always make my target keyword for each blog post something related to 'interior design in xxx' or should I look for other keywords just related to my field? Eg: interior design tips, furniture guides, paint colour advice etc, just because it is related? As an example, I am planning a blog post to go on my website which will be about a trip I'm taking to Copenhagen. Could my keyword therefore just be something like 'interior design', and this would be okay? Thanks for reading! Lauren
Keyword Research | | laurenelizabeth19860 -
Targeting newly identified keywords with Landing Pages
Hi everyone, looking for a bit of advice... A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'. My questions are:
Keyword Research | | DiamondDave
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA. Thanks in advance 🙂0 -
Local keywords still relevant?
Now with Google localizing search increasingly personalizing queriesquery results, is it still necessary to add geo-specific modifiers to keywords? [reworded for clarity]
Keyword Research | | SSFCU0 -
How can I "target keywords"?
Hello everyone, Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
Keyword Research | | moneywise_test0 -
Optimizing for Local Terms
I am just building my website and planning keyword strategy for my pages. How much is too much in terms of optimizing locally? So if I want "web design firm birmingham al," is it overkill to add that in the URL slug, title tag, essentially all the on-page optimization? /web-design-firm-birmingham-al much uglier than web-design-firm Obviously, would prefer to think big and believe it can go beyond one city to compete in other markets statewide or regionally, thus, optimizing for one city is too narrow (and there's the ugly url thing). I'm working on offsite local optimization, so I'm thinking this will not be necessary. Thoughts?
Keyword Research | | csmithal0 -
Assesing which keywords to target
Hi Looking for some advice: Situation: Starting and SEO campaign for the French market. We have extensive keyword data from our adwords account as this has been running for a few months. Questions: What should we be looking out for in relations to keywords to target in the seo campaign? How many keywords is it sensible to target or chase? (one person dedicated to the French seo campaign) Thanks for your help, Andrew
Keyword Research | | fleurya0 -
Is using "-" in the title of a page to seperate targeted keywords bad for seo purposes?
For example "Dog-Leashes" Is that bad if I'm targeting dog leashes as my keywords.
Keyword Research | | ibex0 -
Does Google gropup similar phrases together as teh same search phrase ?
We have recently been doing a bit of Keyword research using Googles Adwords Keyword tool. This highlighted many variations of a similar search phrase and indicated all had the same number of searches per month. Sush as; "web design in glasgow"
Keyword Research | | kiswebsltd
"website designers glasgow"
"website designer glasgow"
"glasgow web designers" If someone searches on Google for "web design in glasgow" will google rank pages optimised for "website designer glasgow" ? Thank you. Alan0