How Do You Currently Analyze Outbound Link Profiles?
-
So I'm looking at some potential guest blogging &/or article writing opportunities and I'm looking for a tool which will analyze the OUTBOUND links from the site....it would be handy if inbound were displayed too but not essential as there are many tools available for this.
When I ask for sample sites it is clear that a number of them (all?!) have been created purely for us content purposes, however it would be good to analyze the site further. A tool that could analyze its outbound links would give me a rough idea if the site is suitable or simply a glorified link-farm.
Also, if you have any useful links regarding industry averages on outbound links for blogs & article sites (eg Ezine) for benchmarking it would be good!
Thanks
C:) -
Hi! Just wondering if these answers helped solve your question, or if you'd still like some more advice.
-
i second Xenu .Excellent tool for checking outbound links
Here's another interesting tool that checks all the outbound links on a particular page and validates them
-
Hey C,
I'd like to start my response by pointing out, if you're trying to aquire links from sites that you feel have been generated for content purposes only, then surely it would be better to target higher quality sites? Sure these sites are working now, but it's better to invest in real content on real sites in the long run, as the effectiveness of this epidemic of low quality guest posting is going to come to an end soon.
However, I'm not one to judge and we've all been there SO to answer your question - When checking outbound links I tend to use either screaming frog or xenu then dump the export into Scrapebox. I check for anomalies and whether the pages that the sites are linking to are cached (occasionally PR as well). From there you can export the links into your favourite backlink checking tool (LinkResearchTools / OSE API / Ahrefs) etc.
Other Outbound Link Checkers:
Xenu
Screaming Frog
Wintzell - http://www.wintzell.net/seo-tools/domain-outbound-links-check.php
Bad Neighborhood Tool - http://www.bad-neighborhood.com/text-link-tool.htm (Checks external sites as well so can take a long time)Not sure what the averages are, but I think a bit of common sense goes a long way in this instance. If the site has 100 guest posts, and 3+ outbound links in the author bio per page + sidebar links, you know it's overkill.
On the otherhand the site accepts occasional guest-posts and consists of high quality content, then they may have the same number of links as most good sites will link contextually to relevent sources. So averages / figures don't really help in this instance
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My competitor's sneaky link building technique
Hi, I can't figure out how my competitor seems to fit four invisible nav menus into her home page. If you view her page source and type "/about" for example, it shows five examples of the text linking to her "about" page. But four of them can't be located on the web page (they are hidden). How does she do this? She basically has four duplicate links that are counted for SEO but can't be seen on the webpage. address: http:// camilla peffer.com. au/ Any ideas?
Competitive Research | | SleekCopy0 -
How much should I analyze my competitors?
Hi, Recently I've started a competitor research (aka competitive analysis). A few hours after I began, I've started to feel that maybe I'm doing too much unnecessary work. What I've been doing so far is analyzing the competitor's links (using the Dr Pete's Link Profiling excel and some other things), and their site optimization. The on-site optimization analysis has been very light, just to see if the competitors are doing something really well, or not. But still, I think that maybe I'm doing too much work. So, I'd like to see your thoughs: How much work is necessary when doing competitor analysis? What things do you analyse? And how much do you report to the clients? Thank you all in advance! Ivan
Competitive Research | | ivankrm0 -
Sudden and dramatic decrease in External Followed Links and Total External Links
I'm not sure how or why this has happened but from a span of a week my client's site went from 518 total external links to 97. I also saw a dramatic decrease in traffic for that week as well. I'm new to the SEO game but I have not made any changes to their content other than importing old blog posts that did not get migrated to their new host. Any thoughts? www.cobbcountyattorneys.com Thanks! JC
Competitive Research | | cyrjm0 -
Small Link nalysis project - anyone
Hi, Not sure if someone can help me out. OSE only show the best mozrank data but i might have some links under that benchmark. Therefore anybody with a Majestic account that can filter new links from April 2012 to date. Payment not a problem. WMTools isnt showing data that i expected, so maybe its not there. Need a secondary opinion of the data from another source. Ive contacted some SEOmoz Recommended Companies...no response. Clearly have better things to do maybe.
Competitive Research | | xtopher660 -
As anyone used this before the hoth for Links building???
http://www.thehoth.com Links building company Is it safe or waste of money
Competitive Research | | spidersite1 -
What is your best technique of getting .Gov and .Edu links?
I'm looking for some great techniques to get .Gov and .Edu links. Please do not comment "Great content" because I know that. I'm looking for something beyond creating great linkworthy content.
Competitive Research | | TylerReardon0 -
C Block Links in Open Explorer
Hi there, Wondering if anyone can help me with understanding the advanced reports in Open Explorer. I'm looking to create a list of competitors links to go after but don't want to create loads of links from the same c blocks for blog posts, articles etc. In open explorer it says my competitor has 451 linking C Blocks but when i download csv's using advanced reports with the filter of 'links that come from the same C block', the csv only has 26 links. The same happened with the filter 'from the same ip address'. How can i download and analyse the links so I can see all the linking C blocks and know which sites I want to use and which ones I want to avoid? Thanks, Ross
Competitive Research | | Will_Craig1 -
Do links from a linkdirectory still matter
Hi everyone, I'm checking out some competition for a webshop and i found a website which was quite high in Google for a searchterm, when checking it's backlinks why it was that high in google (His Content was rubbish, so it wasn't that). I only found out that it has loads of linkdirectory links, does this mean it still matters these kind of links, or does it mean the competition is just rubbish? Regards, yannick
Competitive Research | | iwebdevnl0