Content Strategy - High Value on Lots of Sites vs. High Value on One Site

[RobertChapman]

Good afternoon Mozzers.

I have a discussion based question and I'd be interested to know your thoughts.

I currently implement a content strategy where we create a series of high value How-to written articles, relevant to our audience and then work at getting them placed on multiple high value websites.

I have just been offered an opportunity with a PR6 domain to create a similar series of content but place it all on their site with links back to ours through a dedicated section.

So my question is would I gain more value from small amounts of great content in lots of places vs. a lot of great content in on place?

Effectively 1 link from 20 sites vs. 20 links from 1 site.

[gcdtechnologies]

Hi Robert, two good answers above - it depends on your aims and intent (i.e. is it solely about links or would you like to built up reputation and readership?).

I would second the point that Debdulal made - is it possible for you to put the content on your own site? That way you could get the best of both worlds - reputation and readership, plus inbound links if the content is high quality and you work to promote it.

Good luck!

[Debdulal]

If we go by the algorithm, yes getting 20 links from 20 different domains does help in securing better ranking in the SERP. But again this will look like; you are writing these articles solely for the purpose of earning links. Rather why not tread middle ground here. You can publish a series of such articles with the same author bio from a single website. This will have twin benefits – You will establish a strong relation with the targeted readers and secondly the whole process will appear natural.

_However, I would rather like to get all those high value content on my website and then I will promote them. If they are really great articles, my website will get direct value from it and probably, the website might have earned one or two links naturally. _

[AndreVanKets]

It really depends what your intentions are.

If you are look at it technically, 20 links from 20 different domains i believe will be more beneficial in terms of improving your link profile and ranks.

On the other hand, if the audience on that website is closely related and you think you'll get allot of referral, click through traffic from the 20 different articles, then that could be an option.

Adding up the pro's and cons mixed with the intent of your promotion will give you your answer.

If your looking at improving your link profile (ranks) then i would go 1 on 20 rather than 20 on 1.

Greg