How to optimize an about page for SEO. Best practices? Word count?
-
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
-
Thank you!! Very much appreciated.
-
Thanks!
-
Thank you!
-
Thank you very much! This is most helpful.
-
I like Corey's ideas very much. I would add: a) don't forget links to those certifying org's, etc. and good anchor text; and b) that your primary audience is people -- include what will reinforce loyalty and interest, e.g., testimonials (which you can link to a testimonial page) and visual cues (logos, images about your services, etc.).
-
I agree with Corey and Fabio, 100%. I would suggest you to talk to your user on this page. Connect with them and use the language as it pertains to your specific audience. As for meta data, Corey again has some great advice there.
-
I wouldn't be so wrapped up in word count as I would be making that page valuable. An about page can have huge weight in a potential customer's faith in your company.
I do usually target some keywords to an about page, though. People search for companies as well as their services, and I would use company-oriented phrases in your title, meta, and copy. So, if you ran a digital strategy company in New York, you might title it like:
Digital Strategy Company | New York | (companyname)
Firm, agency, provider, etc. work well here as well, depending on the particular niche (AdWords keyword tool helps a lot with that). You could also get more geographic with it, and close some easier long-tail searches (for example, if you were in NYC, you might find people searching for SoHo, Midtown, Manhattan, or nearby villages and such). It usually doesn't take much more than saying "Hey, we're located near X, just down the road from Y, in Z.".
Or, you could get really crazy, and about weird minor niches that sometimes only the keyword tool will pick out. Like, do people care about you being certified in A, using B software, being compliant with C, having a charitable / environmental program like D. People search for some crazy stuff. Even if the volume is very low, competition for these sorts of things usually is too, and taking a few moments to consider usually adds up to a lot in the long-term.
-
I don't think you should focus on doing SEO for this page. You should create a content that a reader loves... maybe telling the site history or anything funny about the founders. You need to find a creative way to tell the readers the history of your company/website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At Listing Page Load More Functionality or Pagination which one best?
Hello Experts, For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why? Thanks!
Intermediate & Advanced SEO | | Johny123451 -
Mass Product Page Upload - SEO Issue?
Hi We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads. This product content won't be duplicate, but the quality of the information may be sparse and not very high. My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Best practice for H1 on site without H1 - Alternative methods?
I have recently set up a mens style blog - the site is made up of articles pulled in from a CMS and I am wanting to keep the design as clean as possible - so no text other than the articles. This makes it hard to get a H1 tag into the page - are there any solutions/alternatives? that would be good for SEO? The site is http://www.iamtheconnoisseur.com/ Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
How Should We Best List Events Pages?
Hi everyone! Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown: We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this: http://www.charged.fm/kinky-boots-tickets (disregard redirect for now) List the events where you can choose from these: http://www.charged.fm/event/tickets/2518362/kinky-boots
Intermediate & Advanced SEO | | keL.A.xT.o
http://www.charged.fm/event/tickets/2511448/kinky-boots Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors: http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/) Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL? Thanks a lot for any help,
Luke0 -
What are the SEO issues we should consider on a plug in that creates a custom home page based on zip code or GPS location.
We are developing a plug in the changes the home page relative to a users location or zip code. We believe this will provide users with a more personalized experience. We are concerned about how this might affect SEO. We are also wondering if we should partner with one of the SEO ply in developers. We were thinking about Yoast. Is there another partner that might be better? I would appreciate any feedback people can give.
Intermediate & Advanced SEO | | Ron_McCabe0 -
How important is the HTML structure for on-page/on-site SEO?
To be more specific, say a page layout has Header, Body, Left Sidebar, Footer sections. Which layout from the following options is more SEO-friendly? Header > Body > Right Sidebar > Footer Body > Header > Right Sidebar > Footer Does it make a big difference to code HTML so that the the copy of the body appears in front of all other sections when spiders crawl a website? Is it worth taking extra steps to make this happen? I am asking this question because our site has a header navigation with a lot of dropdown menus. So I assume that this is "noise" for spiders as it pushes the main content of the page down. Please bear in mind that the question is more geared towards how search engine see the page rather than how it appears to the end user as layout can be controlled by CSS.This question also assumes that all other on-site SEO best practices are followed for both options.
Intermediate & Advanced SEO | | Saugar0 -
XML Sitemaps for Message Boards / Forums - Best Practices?
I'm working with a message board that has been around for 10+ years and never taken SEO best practices into consideration. They recently started seeing mobile URLs show up in regular results, which they don't want. I'm recommending they implement multiple sitemaps to properly indicate to Google how to crawl the site and what to index. I've never dealt with a site this large so I'm not sure best practices. They have a HUGE community and new URLs are created every second. Doing a site: search returns "About 12,100,000" URLs. What are some best practices / the best way to approach sitemaps for a site of this size?
Intermediate & Advanced SEO | | MichaelWeisbaum0