How Should We Best List Events Pages?
-
Hi everyone!
Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown:
We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this:
http://www.charged.fm/kinky-boots-tickets (disregard redirect for now)
List the events where you can choose from these:
Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors:
http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/)
Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL?
Thanks a lot for any help,
Luke -
I haven't worked in that vertical so I'm not entirely sure what triggers these particular snippets. But here's a little more from Google about the subject. I managed to get them to show up by searching 'ticketmaster events'. Though the results were definitely skewed toward my location.
At any rate, look at how Ticketmaster marks up their pages. View the src, hit ctrl+f (if you're using Chrome - I don't use any other browser, unless I'm doing some cross browser tests.) and enter 'itemprop'. That will take you directly to the markup.
Seriously, if you don't do this - you're missing out.
-
Thanks for the advice Travis. The markup would show in the SERPS? Or it's something that Google likes to see?
I checked some competitors, and they have it, but I didn't see anything in the SERPS for their listing.
-
If you haven't considered it yet, you should definitely use Schema Event markup. It's lovely when you're doing something that has pretty cut-and-dried examples. Just scroll to the bottom and click the Microdata tab.
-
Awesome answer thanks Cary!
-
I would use each page created as an opportunity to target specific keywords. For each ticket page you can target the following areas: Month, Date, Venue, Type of Show, Play Name.
So for example:
http://www.charged.fm/event/tickets/2511448/kinky-boots
vs.
http://www.charged.fm/tickets/broadway-play/kinky-boots/Month-Date/
So if someone was to search:
broadway tickets for September...boom targeted
kinky boots september....boom targeted
kinky boots broadway tickets...boom targeted
broadway play tickets....boom targeted
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Few pages without SSL
Hi, A website is not fully secured with a SSL certificate.
Intermediate & Advanced SEO | | AdenaSEO
Approx 97% of the pages on the website are secured. A few pages are unfortunately not secured with a SSL certificate, because otherwise some functions on those pages do not work. It's a website where you can play online games. These games do not work with an SSL connection. Is there anything we have to consider or optimize?
Because, for example when we click on the secure lock icon in the browser, the following notice.
Your connection to this site is not fully secured Can this harm the Google ranking? Regards,
Tom1 -
Product page as homepage
Hello, Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ? and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
What are the best practices for microdata?
Not too long ago, Dublin Core was all the rage. Then Open Graph data exploded, and Schema seems to be highly regarded. In a best-case scenario, on a site that's already got the basics like good content, clean URLs, rich and useful page titles and meta descriptions, well-named and alt-tagged images and document outlines, what are today's best practices for microdata? Should Open Graph information be added? Should the old Dublin Core be resurrected? I'm trying to find a way to keep markup light and minimal, but include enough microdata for crawlers to get a better sense of the content and its relationships to other subdomains and sites.
Intermediate & Advanced SEO | | WebElaine0 -
Date of page first indexed or age of a page?
Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul
Intermediate & Advanced SEO | | MBASydney0 -
Best Way to Optimize 38 Local Directory Listing In Major Directories
Hi Folks, I am trying to figure out the best way to get our company's 38 U.S. locations in the major local directories. To start, I'd like to get us listed in the major ones: Google, Yahoo, Bing, and Yelp. I do have the resources myself here on staff to do everything manually. So, I don't necessarily need a service like Yext (but would also like any opinions on that offering if anyone can offer it). But, from what I know in the past, every time you try to claim a local listing within each platform, you have to confirm your existence there somehow - whether it be by a mailed postcard or some sort of automated call they give you. Considering that we want to manage all social and local platforms here at corporate, how can we do this? I am not physically at these locations, but I'm sure this is possible to manage everything through one account. The addresses will be local, but the phone numbers on each local profile will route to our customer service here at corporate because the local locations are mostly administrative. In other words, businesses is booked through corporate and carried out at local destinations. Thoughts/Comments?
Intermediate & Advanced SEO | | CSawatzky
I want to do what's best for SEO and also dont' want to harm anything or our link equity. Thanks,
Pedram0 -
Best practice to avoid cannibalization of internal pages
Hi everyone, I need help from the best SEO guys regarding a common issue : the cannibalization of internal pages between each other. Here is the case : Let's say I run the website CasualGames.com. This website provides free games, as well as articles and general presentation about given categories of Casual Games. For instance, for the category "Sudoku Games", the structure will be : Home page of the game : http://www.casualgames.com/sudoku/ Free sudoku game listings : (around 100 games listed) http://www.casualgames.com/sudoku/free/ A particular sudoku game : http://www.casualgames.com/sudoku/free/game-1/ A news regarding sudoku games : http://www.casualgames.com/sudoku/news/title The problem is that these pages seem to "cannibalize" each other. Explanation : In the SERPS, for the keyword "Casual Games", the home page doesn't appear well ranked and some specific sudoku games page (one of the 100 games) are better ranked although they are "sub-pages" of the category.. Same for the news pages : a few are better ranked than the category page.. I am kind of lost.. Any idea what would be the best practice in this situation? THANKS a LOT.
Intermediate & Advanced SEO | | laboiteac
Guillaume0 -
Are these doorway pages?
I've added category pages for counties/town on http://www.top-10-dating-reviews.com but will google see these as doorway pages? If you click on categories from the menu at the top and view some of the pages you'll hopefully see what I mean? Should I continue building these or delete them? Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
How do I fix the error duplicate page content and duplicate page title?
On my site www.millsheating.co.uk I have the error message as per the question title. The conflict is coming from these two pages which are effectively the same page: www.millsheating.co.uk www.millsheating.co.uk/index I have added a htaccess file to the root folder as I thought (hoped) it would fix the problem but I doesn't appear to have done so. this is the content of the htaccess file: Options +FollowSymLinks RewriteEngine On RewriteCond %{HTTP_HOST} ^millsheating.co.uk RewriteRule (.*) http://www.millsheating.co.uk/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.html\ HTTP/ RewriteRule ^index\.html$ http://www.millsheating.co.uk/ [R=301,L] AddType x-mapp-php5 .php
Intermediate & Advanced SEO | | JasonHegarty0