Simple Question Regarding Keyword Landing Page
-
Hi guys, I run a small online business in Singapore want to try to DIY SEO. Been doing alot of reading and using the wonderful tools at Seomoz. This might be the first dumb question here. Its very basic but i cant seem to find anything on it (maybe its too simple).
Let's say i want to rank 3 keywords - A, B & C.
Do i use homepage as landing page for all 3 or do i use 3 separate pages? ( i tend to think the latter is correct).
If I use 3 pages and do all necessary optimization and start a link building campaign, do i get backlinks to point back to homepage or the kw targeted page?
Eg. an article submission exercise (not the best thing to do i know but i promise ill only submit to good sites). Are these the right things i should do? Keyword: car horns. landing page: carshop.com/car-horns
-
write a 400 word article about car horns and use as content on carshop.com/car-horns
-
write another 400 word article about car horns and post to say carhornarticles.com
-
at the end of article mention a line about my business dealing with car horns and hyperlink 'car horns' pointing back to ??? (carshop.com or carshop.com/carhorns)
-
repeat, writing unique articles each time but changing anchor text to something different each time, maybe 'purchase car horn' etc.
Or should links be divided between both carshop.com& carshop.com/carhorns?
I swear i used the search function before asking this question. Hope it's not so silly i dont get any help. Thanks guys!
-
-
I agree with Matt here. I would just add using SEOmoz's Report Card tool to check all of the on-page factors that Matt mentioned. I would also take a look at a whiteboard Friday done by John Doherty back in July for internal linking best practices http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
-
I agree with Matt,
Create 3 independent pages and be certain all your onsite elements are in order. I recommend pushing links to each of these pages from several different medias (blogs, articles, social networks, etc.). As mentioned above, EXPOSURE is key!
-
I'd also say that's the way to go. This article might be of help when it comes to grouping / separating keywords on your site. (Especially when you'll maybe target more than 3 keywords in the future)
-
I would create 3 separate pages providing one of those 3 terms isn't your main key term and already targeted on your homepage. Then I would look at creating an internal navigation structure that pointed at these pages using the keyword anchor text as their label as long as it appears to be natural. I would place the keywords as the url - www.domain.com/keyworda.html (or whatever extension your site has). I would then look at gaining links to these pages, but I would be careful with the anchor text that links back to my pages especially since the Penguin update when link profiles are under more scrutiny than ever and it is important to look as natural as possible.
Going back to your pages I would look at optimizing your critical on-page elements such as title and h1 header so that it contains your keyword but do not stuff these elements and try to make them as natural a possible.
When linking building I would do more research on here as there are so many different ways that you can create good natural content and get it in front of an audience so that links will be gained. It is hard to give you suggestions without knowing what your site is about - is it car accessories or was that just an example? Think of things such as building a good social following on networks such as twitter and try to pick out influencers/authorities in your niche and then build a relationship with them so that you can create content and put it in front of them so they will spread it to their following and so on.
Could you create a blog in relation to your niche and encourage people to guest post? Could you boost your content by encouraging reviews/testimonials? Have you thought about creating how-to videos or guides if appropriate? Are there any communities around your products and have you thought about getting involved?
Remember when linking building:
great content + exposure = links
Exposure is key and this is where building things such as a social following and a decent email list will work wonders..
Hope these suggestions help - I have had success with the same formula myself..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Rank Page 2 to Page 1
We have a blog post about the fitness equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices The content of our article is very helpful and comprehensive. However, the current search for fitness equipment names only appears in the first place on the second page of GOOGLE Natural Search Results. One page. How can we improve our ranking? What we hope is SEO white hat practice
Link Building | | ahislop5740 -
Quick question on meetup.com links
I've been using open site explorer to assess my competitors inbound links. I filtered for "link equity" and returned these results. I noticed a link from meetup.com and investigated it further (a link on this page). As far as open site explorer is concerned this link is passing some value. That said, I noticed the link was actually posted as a comment on the meetup page. When I looked at the source it looked like this: [http://www.meetup.com/sfruby/members/82741532/](<a class=)" class="mem-photo-background-45 square-35 memberinfo-widget" data-memberid="82741532" title="Aleksandr Melentiev" style="display: block; background-image: url(http://img1.meetupstatic.com/501554713870081192606960/img/nobody_50.png);" data-src="http://img1.meetupstatic.com/501554713870081192606960/img/nobody_50.png">![](<a class=)http://img1.meetupstatic.com/6297749526911517292/img/blank.gif" alt="Aleksandr Melentiev" /> [http://www.meetup.com/sfruby/members/82741532/](<a class=)" class="memberinfo-widget" data-memberid="82741532" title="Aleksandr Melentiev">Aleksandr Melentiev Hi. I am the creator of a similar tool - [http://bootcamper.io](<a class=)" title="http://bootcamper.io" target="_blank" class="linkified">http://bootcamper.io. Will do my best to attend this as well. Cheers. <a class="j-like-list tooltip-widget" data-key="reply-32914742-likes">1</a> · February 28 I don't see a nofollow attribute above but I do see the "linkified" class. Am I correct in assuming that this link is probably not passing value? Secondly, can meetup.com descriptions (as opposed to comments) contain follow links? Thanks in advance for your time in answering my noob question!
Link Building | | alovallo0 -
Number of other outgoing links on a page
"If the link pointing to your website is among hundreds or thousands of other outgoing links on
Link Building | | ross254sidney
a single page, then chances are that it isn't as valuable." What is the maximum limit to look for outgoing links before placing our link?0 -
Page specific external followed links
Hi, I'm using Site Explorer to research my website but the stats don't have up! Page Specific - External Followed Links: 11
Link Building | | Hughescov
Sub Domain - External Followed Links: 40
Root Domain - External Followed Links: 40 Total links: 1,733
Total links on webmaster tools: 781 How does this add up? Why am I getting varied results.. And what is the difference between Page, Sub and Root when I only tested www.mysite.com? Any help would be great! Shaun0 -
External Links question
As I search for external relevant links to our site, which would be the most important if I had to choose? **How would you rank the three levels as being most important to least important? ** #1 Page Authority, Rank and Trust **#2 **Domain Authority, Rank and Trust. **#3 **Sub-domain Rank and Trust
Link Building | | Boodreaux0 -
Page Authority & Domain Authority
Hi Guys, I am trying to educate myself a much as possible about link building to get higher positions. Please can you tell bit more about Page Authority & Domain Authority ? Also how important are these factors really? Thanks Gareth
Link Building | | GAZ090 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0 -
Link Building Question
Hello, Here is my situation - i'm number 10 for a moderate keyword and i want to rank higher . Using the Open Site Explorer i studied the links of 12 competitors and noticed the following : There are only 2 sites that are doing 100% white hat - one of them is on first page only because has a big,big domain autority, the other because is a brand name. The rest of my competitors are on first page using directory submissions (i discovered 200+ directories - and not counting those that are not indexed.), buying links (for ex check these 2 :http://www.dentistsburbank.com/links , http://www.dentistinaustin.com/links/ - there are 50+ more sites like this), spam forums and article submissions. For my site i tried to get only quality links, tried link bait, quality articles - etc(and this for more that 18 months). Unfortunately it seems that my efforts are not enough(seems that links from military.com are not enough to beat 200 low quality directories) and i want to ask the community what should i do. Shall i invest in directory submissions (it will cost around $1500) ? If not in directories in what shall i invest the money ? Are there any companies able to create successful link baits ? Shall i report the paid links hoping that Google will take action ? Any other ideas 🙂
Link Building | | allyteal0