Simple Question Regarding Keyword Landing Page
-
Hi guys, I run a small online business in Singapore want to try to DIY SEO. Been doing alot of reading and using the wonderful tools at Seomoz. This might be the first dumb question here. Its very basic but i cant seem to find anything on it (maybe its too simple).
Let's say i want to rank 3 keywords - A, B & C.
Do i use homepage as landing page for all 3 or do i use 3 separate pages? ( i tend to think the latter is correct).
If I use 3 pages and do all necessary optimization and start a link building campaign, do i get backlinks to point back to homepage or the kw targeted page?
Eg. an article submission exercise (not the best thing to do i know but i promise ill only submit to good sites). Are these the right things i should do? Keyword: car horns. landing page: carshop.com/car-horns
-
write a 400 word article about car horns and use as content on carshop.com/car-horns
-
write another 400 word article about car horns and post to say carhornarticles.com
-
at the end of article mention a line about my business dealing with car horns and hyperlink 'car horns' pointing back to ??? (carshop.com or carshop.com/carhorns)
-
repeat, writing unique articles each time but changing anchor text to something different each time, maybe 'purchase car horn' etc.
Or should links be divided between both carshop.com& carshop.com/carhorns?
I swear i used the search function before asking this question. Hope it's not so silly i dont get any help. Thanks guys!
-
-
I agree with Matt here. I would just add using SEOmoz's Report Card tool to check all of the on-page factors that Matt mentioned. I would also take a look at a whiteboard Friday done by John Doherty back in July for internal linking best practices http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
-
I agree with Matt,
Create 3 independent pages and be certain all your onsite elements are in order. I recommend pushing links to each of these pages from several different medias (blogs, articles, social networks, etc.). As mentioned above, EXPOSURE is key!
-
I'd also say that's the way to go. This article might be of help when it comes to grouping / separating keywords on your site. (Especially when you'll maybe target more than 3 keywords in the future)
-
I would create 3 separate pages providing one of those 3 terms isn't your main key term and already targeted on your homepage. Then I would look at creating an internal navigation structure that pointed at these pages using the keyword anchor text as their label as long as it appears to be natural. I would place the keywords as the url - www.domain.com/keyworda.html (or whatever extension your site has). I would then look at gaining links to these pages, but I would be careful with the anchor text that links back to my pages especially since the Penguin update when link profiles are under more scrutiny than ever and it is important to look as natural as possible.
Going back to your pages I would look at optimizing your critical on-page elements such as title and h1 header so that it contains your keyword but do not stuff these elements and try to make them as natural a possible.
When linking building I would do more research on here as there are so many different ways that you can create good natural content and get it in front of an audience so that links will be gained. It is hard to give you suggestions without knowing what your site is about - is it car accessories or was that just an example? Think of things such as building a good social following on networks such as twitter and try to pick out influencers/authorities in your niche and then build a relationship with them so that you can create content and put it in front of them so they will spread it to their following and so on.
Could you create a blog in relation to your niche and encourage people to guest post? Could you boost your content by encouraging reviews/testimonials? Have you thought about creating how-to videos or guides if appropriate? Are there any communities around your products and have you thought about getting involved?
Remember when linking building:
great content + exposure = links
Exposure is key and this is where building things such as a social following and a decent email list will work wonders..
Hope these suggestions help - I have had success with the same formula myself..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question about lots of outbound links
I'm considering adding a directory page to one of my websites that lists local groups from all around the world. I haven't kept up with SEO in a long time, but I recall (many) years ago that having a lot of outgoing links and very few (if any) inbound connections was a terrible thing. Is this still the case, or have search engine algorithms figured out that this can be beneficial to site visitors? What effect will adding a page like this have on my SEO?
Link Building | | jordanchris0 -
Opinions On Resource-Page Linkbuilding
Hi, I'm just looking to get some opinions on resource-page linkbuilding. These are links you would gain from sites when you use the following type of search operators: "keyword" + inurl:links
Link Building | | Tomwindham
"keyword" + inurl:resources
"keyword" + "helpful links"
... and so on... What do you think Google's thoughts on this subject would be when a large portion of the pages returned are long lists of links - usually these will be the title of the page linked to as well as either a bare link or an anchor text link. In some instances a short description of the page linked to would also be there. Are these long-term links that will continue to be relevant and worth spending time on for linkbuilding, or are these going to be see by Google as lower-quality links and potentially unnatural ? For example, Google's page on link schemes states; "Low-quality directory or bookmark site links" may violate their guidelines. Do you think that in some cases, resource pages may be seen as somewhat fitting this description? Thanks! [Edit] I have also found this comment from a Moz post 4 years ago, but cannot find any other reference to John commenting on resource pages: "A while back, someone asked John Mueller in a hangout about the benefits of getting a link on an outdated resource page and the answer was that if it is a link that never gets clicked on then it's probably not passing a lot of value."1 -
Can a homepage have a penalty but not the rest of the pages?
I've got an unusual issue. I set up a new website with new content and moved old (blog) content to the new site. On the old site, most of the blog content wasn't ranking after the Oct update. On the new site it all started ranking again after I redirected old URLs to new URLs. However while all the blog content ranks, the homepage doesn't rank for the new brand term. There are multiple articles in press that refer to the new website using the branded terms as anchor text, but it's still not ranking. Is it possible that the redirected homepage (and only the hompage) from the old site is carrying a penalty? If so, should I not redirect the homepage of the old site but all of it's sub pages?
Link Building | | ServiceCrowd_AU0 -
Correct URL Structure Question
Dear Moz Community, I have a quick question regarding my internal link structure. Which route would be the best way to design my website? Option A)
Link Building | | CFSSEO
MYSITE.com/category/make/model/state/city Option B)
MYSITE.com/category-make-model-state-city.aspx I've been reading a lot of articles regarding link structure by Matt Cutts (or at least referencing him), but I'm not sure what the best practice is for today. Any information or references would be great. Thank you very much!0 -
Disavow links from questionable blog
Hi everyone, I noticed today that we are getting quite a few backlinks from a blog that promotes some rather seedy ideals (it's called zoklet). Specifically, they are linking to some products we sell that prevent shoplifting, so I'm drawing some conclusions about their motives. I don't think the blog itself is spammy, but I'm just assuming that it's a bad neighborhood and we should distance ourselves from it. The only reason I'm questioning the disavow is because of the warnings involved and that it might affect our rankings if we do it. Any thoughts? Thanks.
Link Building | | Matt10 -
Bought links from sites with target keyword in their URL
One of my rivals in a competitive field (real estate) has done this deliberately and extensively -- it accounts for about 2/3 of his inbound links. Result: he's now #1. How strong a ranking factor is keywords in source URL - ie, how easy is it to beat with other ranking factors?
Link Building | | Jeepster0 -
Question Regarding Inbound Links
Hi, I have someone who asked me for some advice on his website and I want to make sure I don't give him the wrong advice. Basically he runs a mortgage company and is linked to from a popular estate agent. Now he has over 11,000 links coming from this agent because his link appears on each listing. Someone said that the link should be made nofollow which i understand, but it has been like this for over a year and he is ranking highly for a search term that he cannot afford to lose. Should he just leave it as is or should he change it from dofollow to nofollow. Looking at open site explorer it says he only has 25 inbound links but lists the thousands, but If i remember rightly it only counts links from the same domain once. Hopefully someone can help me with this as I want to make sure what I tell his is correct. Thanks Paul
Link Building | | propertyhunter0 -
Mutliple language website with same keyword for different language
Hi you all, how are you? I'm having a problem with a new client. His website is multilanguage, and he wanted to position his website in Google US, Google Brazil and Google Argentina. The problem is the following: the client is an hotel chain, and for every hotel they own they have an internal website. Because each internal website is well optimized for the keyword that include the city the hotel is in, now the page is decently positioned with the internal pages, not the home. This is fine by me, but here is the problem. Each language (es, en and pt) ranks better in each country. How would you exchange links? Because I have, for each keyword, three websites, each one in a different languages. Coul you give me an idea with this? Someone has experienced the same thing? Thanks!
Link Building | | arielbortz0