Simple Question Regarding Keyword Landing Page
-
Hi guys, I run a small online business in Singapore want to try to DIY SEO. Been doing alot of reading and using the wonderful tools at Seomoz. This might be the first dumb question here. Its very basic but i cant seem to find anything on it (maybe its too simple).
Let's say i want to rank 3 keywords - A, B & C.
Do i use homepage as landing page for all 3 or do i use 3 separate pages? ( i tend to think the latter is correct).
If I use 3 pages and do all necessary optimization and start a link building campaign, do i get backlinks to point back to homepage or the kw targeted page?
Eg. an article submission exercise (not the best thing to do i know but i promise ill only submit to good sites). Are these the right things i should do? Keyword: car horns. landing page: carshop.com/car-horns
-
write a 400 word article about car horns and use as content on carshop.com/car-horns
-
write another 400 word article about car horns and post to say carhornarticles.com
-
at the end of article mention a line about my business dealing with car horns and hyperlink 'car horns' pointing back to ??? (carshop.com or carshop.com/carhorns)
-
repeat, writing unique articles each time but changing anchor text to something different each time, maybe 'purchase car horn' etc.
Or should links be divided between both carshop.com& carshop.com/carhorns?
I swear i used the search function before asking this question. Hope it's not so silly i dont get any help. Thanks guys!
-
-
I agree with Matt here. I would just add using SEOmoz's Report Card tool to check all of the on-page factors that Matt mentioned. I would also take a look at a whiteboard Friday done by John Doherty back in July for internal linking best practices http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
-
I agree with Matt,
Create 3 independent pages and be certain all your onsite elements are in order. I recommend pushing links to each of these pages from several different medias (blogs, articles, social networks, etc.). As mentioned above, EXPOSURE is key!
-
I'd also say that's the way to go. This article might be of help when it comes to grouping / separating keywords on your site. (Especially when you'll maybe target more than 3 keywords in the future)
-
I would create 3 separate pages providing one of those 3 terms isn't your main key term and already targeted on your homepage. Then I would look at creating an internal navigation structure that pointed at these pages using the keyword anchor text as their label as long as it appears to be natural. I would place the keywords as the url - www.domain.com/keyworda.html (or whatever extension your site has). I would then look at gaining links to these pages, but I would be careful with the anchor text that links back to my pages especially since the Penguin update when link profiles are under more scrutiny than ever and it is important to look as natural as possible.
Going back to your pages I would look at optimizing your critical on-page elements such as title and h1 header so that it contains your keyword but do not stuff these elements and try to make them as natural a possible.
When linking building I would do more research on here as there are so many different ways that you can create good natural content and get it in front of an audience so that links will be gained. It is hard to give you suggestions without knowing what your site is about - is it car accessories or was that just an example? Think of things such as building a good social following on networks such as twitter and try to pick out influencers/authorities in your niche and then build a relationship with them so that you can create content and put it in front of them so they will spread it to their following and so on.
Could you create a blog in relation to your niche and encourage people to guest post? Could you boost your content by encouraging reviews/testimonials? Have you thought about creating how-to videos or guides if appropriate? Are there any communities around your products and have you thought about getting involved?
Remember when linking building:
great content + exposure = links
Exposure is key and this is where building things such as a social following and a decent email list will work wonders..
Hope these suggestions help - I have had success with the same formula myself..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword are not ranking
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website is euro t20 slam As this is a high-priority issue for us & the client is a prestigious one of course, please help.Looking forward to hearing from you at the earliest.
Link Building | | Sabirasifseo9990 -
Does removing pages, so that they return 404, also remove any impact of spam links pointing to that page?
A site with numerous spam links pointing to an old forum. The forum is now removed so do I need any further action? thanks,
Link Building | | ElaineDesignLobby0 -
Does more product pages mean better rankings?
We've recently been told that one of reasons why our site doesnt rank as well as a particular competitors because they have much more product pages than us. We can see that they have better quality links, which we are working on improving, which we sort of understand can be helping them beat us, but we didn't think that they would be ranked higher just because of more products. They also do not have much interesting blog / content on site. So should our limited resources be focused on getting better links, better content, or increasing our depth of product range? Thanks all.
Link Building | | onwardsandupwards0 -
What Domain should I use? - Domain authority question
Hi all, I created a website www.bruadair.com approximately 2 months ago, the website is for a luxury villa. Prior to creating this site the villa website was www.bruadair.co.uk , this website had been live for around 4 years. Now after developing the site and creating optimised content etc, I started my link building strategy to try and increase both the page and domain authority of the site. I used MOZ's open site explorer tool to examine my site and compared it with the old domain (www.bruadair.co.uk), this is was where my question arose. The old site has a domain authority of 16/100 and the home page has a page authority of 26/100. The old domain also had 468 inbound links ( the quality of these are most likely questionable, nofollows etc ). The new site in comparison has 1/100 domain authority and 1/100 page authority with no apparent inbound links. Before I noticed this I had generated a few inbound links to the new site, but Moz had not indexed websites since I had done this therefore it probably wouldn't have shown it in the open site explorer. Basically I have cloned the new site to the old web address and am thinking of using the .co.uk version just due to its existing domain and page authority. Would it be beneficial to swap over to the old site to benefit from the domain authority?? Thanks for any help given! 🙂
Link Building | | Tmgale0 -
On-Page Grader: F, Backlink still work?
For some reason, i can't optimize the page, and on-page Grader is F, whether the backlink with anchor text still work? Any thing i can do in such situation?
Link Building | | skyten0 -
SEO Drop rename pages
Some of key product pages have dropped due to what I think is overused anchor text. Can we rename them, and start again?
Link Building | | jj34340 -
2 backlinking questions
I've got 2 questions regarding backlinking. 1 - I recently watched a webinar saying I should never get backlinks from any sites lower than a PR 3. However, I have found some relevant websites to our niche that are lower than that. We have recently set-up a new website that currently has a PR 0. Bearing that in mind do you think it was still be good for SEO to try and get links from the lower PR sites to build up our own PR? 2 - Has anyone found out what Google thinks of gaining links from domains hosted in other countries? For example, our websites are hosted in the UK, does it look suspicious to search engines if we have links from USA or other countries? Thanks
Link Building | | AAttias0 -
What pages to nofollow?
We are doing a homepage redesign on our site and as I was going through the code I noticed no links are nofollow links. We have pages such as policies, contact us, links, about us and FAQ that we are not really concerned if anyone visits or if they are indexed. Would it be smart to nofollow these links? Also what other types of links would you recommend we no follow? We would like to get as much link juice as possible to our top categories, but don't want necessary pages to get forgotten. Also, do links higher up on the page get more link juice than items on the bottom of the page? Any knowledge or suggestions on the topic is greatly appreciated!
Link Building | | ClaytonKendall0