Should we be using a blog for news
-
Our domain has/had a blog on a seperate subdomain. However we were a little slack in always keeping this up to date when we are particularly busy.
Rather than reinstating the blog, I have been adding all our new articles directly onto the website rather than as blog posts.
Is there any advantage from an SEO perspective to posting articles to a blog rather than as content on a site?
-
If your new articles are crawlable, indexable and well linked to internally they will do just fine from an SEO perspective.
The main advantages I see to using a blog is the built-in features the platform provides (content management, themes, plug-ins, rss feeds).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are FAQ's Pages Still Useful?
I know there has been a lot of discussion lately about FAQs pages and I'm wondering when and if they are still warranted useful and what if they have positive or negative effects on page rankings. Regards, John Brown
Content Development | | JohnBrown75
Essay Writer0 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Using Brand Descriptions
We have an online site with approximately 800 products. When we add new products we typically use the photos and product description provided by the brand. The problem is there are numerous other sites using the same descriptions. All other content on the site is original. Is having small blocks of content that are the same on multiple sites likely to cause problems with Google?
Content Development | | twitime0 -
Advice on how to handle Guest Blogging between multiple brands
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author? I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
Content Development | | cschwartzel0 -
Translated text: should I use canonical link?
Hello everybody, I'm writing an article in Danish, which I have translated into English on a Danish blog. But I'm not sure if I have to use the canonical link from the English version to the Danish, or whether I should just publish both without using canonical link. What is your recommendation for this? Looking forward to hearing from you. Thanks & regards, Jonathan
Content Development | | JoLinda910 -
Embed WordPress blog into site or /blog?
Hi, Just a quick question - I assumed it would be a better to have a WordPress blog in a sub folder rather than a sub domain however I just wondered would it offer any more / less value if I just embedded the WordPress blog into my existing code? Thanks, Dan
Content Development | | Sparkstone0 -
Blogs: Hosted vs. Off-Site
What is the latest opinion on whether to have a blog hosting on your primary domain or on an outside domain (either Wordpress or just another URL). In the past we have done the former and it's been a great source of fresh content and organic traffic. Wonder if there is good argument now for not having it on the domain. With this new site we're working on it logistically would be more challenging given their tech resources, plus they already have thousands of pages.
Content Development | | BMGSEO0 -
Tagging Your Blog Posts - Useful?
Has anyone demonstrated measurable value from routinely tagging your posts? I am of the mindset that what is good for a user/reader is good for SEO and therefore the posts should be tagged. I wanted to see if anyone else had specific experience to the positive or negative.
Content Development | | SWKurt0