Why do you call it a Campaign?
-
I'm trying out PRO and have a simple question. Why do you call the main organizational unit in this tool a "Campaign"?
"Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience. But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain.
Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline?
By the way, the tool seems great and I love the useful data it provides. I guess I'm really trying to understand the SEO mindset the underpins the design of PRO.
Thanks for any help!
-
Or that they're terrorists!
-
In the SEOmoz dashboard context, it means a domain and a collection of keywords.
I suspect they decided to set the tool up this way and needed a label for this function, and chose this word because it seemed suitable.
-
Thanks for answering my post.
I can't think of a better name. Campaign is fine. I'm just trying to understand what "campaign" means in the SEO context.
-
Hi Mark
SEOMOZ Pro tool helps a lot in many ways like Weekly Crawls & Rank Tracking, On-Page Recommendations, Competitive Analysis, Continual Improvement, etc... Here is the best overview on SEOMOZ Pro tool : http://www.seomoz.org/webinars/seomoz-pro-tool-overview...
Let me know if it helps you.
-
Hi Mark, sounds like you grasp the basic concept of what the SEO Campaign entails as such, out of curiosity what would be a better name for it?
Other things the Campaign does not mentioned in your description is providing weekly updates on page optimizations reports, traffic via source type (brand, organic, paid), crawl reports, link analysis and competitive analysis.
It is a little funny when you think about what words mean, it is almost relative to the person whom hears them. We recently started labeling our production workers locations to help us track inventory, after much debate we decided to name the locations as manufacturing cells, or cells for short. All was great until the production workers showed up and said they now have an underlying feeling they are in prison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to exclude a specific subdomain from SEOMoz Campaign?
Forgive me if I've overlooked something obvious, but how can I exclude a subdomain from a campaign? I want to crawl/analyze mywebsite.com, but not subdomain.mywebsite.com Thanks in advance...
Moz Pro | | ahockley1 -
Is there any way to move keywords from one Campaign to another?
We recently moved content off a subdomain onto our main www subdomain. Each of these was previously tracked as its own campaign. Now that the content is consolidated, I'd like to move the keywords that we were tracking on the first campaign over to the second. I don't see an option to migrate, or export/import keywords. Is there any (non-manual) way to do this? Thanks
Moz Pro | | doxo1 -
Usable to set up campaign because site cannot be
I don't understand this message. i never had problems with other sites and now I get problems with this message when trying to set a campaign twice for 2 different sites. I received the same message twice. What do I do? Help! We have detected that the root domain xxxxxxxxxxxxxxxxxxxx does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information. Thanks.
Moz Pro | | mcuneo0 -
I'd like to hook up a SEOMOZ campaign to one of my clients that I access through the AdWords MCC.
Can't seem to figure out how to go about it. Any help would be appreciated. Thanks JT
Moz Pro | | Johnthy320 -
SEOmoz PRO campaign fot HTTPS site
Hi all, I'm trying to configure a PRO campagin for a https website. Butt it won't work. The software says it found a one redirect (for http to https I guess), and that's it. So now I don't have any data.... Can anybody help me? Thnx! Martijn
Moz Pro | | Men4Media0 -
Tracking Local Keywords in Campaigns.
When selecting keywords to track in campaign mode, how should I enter the keywords for a company located in a city that shares the same name as another city in a different state? My assumption is that if you're searching for "Garden City Plumber" within Garden City Michigan that Google will know your IP and show local results (as opposed to results from Garden City California). If I want to track the key phrase "Garden City Plumber" in campaign mode how will SEOMoz know which city to deliver results for? Thanks in advance.
Moz Pro | | OptioPublishing
Jason0 -
Started my first campaign - keyword rankings do not match
Hello, I started my first campaign on SEOmoz and my keword position do not match the results I receive by using google search or by using another SEO program. For example - Ingersoll Watches should be on position 6 on google.com - SEOmoz shows me Ingersoll Watches is on 16. Why does SEOmoz show different results? Thank you for your attention!
Moz Pro | | JasonMGreen0