Why do you call it a Campaign?
-
I'm trying out PRO and have a simple question. Why do you call the main organizational unit in this tool a "Campaign"?
"Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience. But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain.
Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline?
By the way, the tool seems great and I love the useful data it provides. I guess I'm really trying to understand the SEO mindset the underpins the design of PRO.
Thanks for any help!
-
Or that they're terrorists!
-
In the SEOmoz dashboard context, it means a domain and a collection of keywords. I suspect they decided to set the tool up this way and needed a label for this function, and chose this word because it seemed suitable.
-
Thanks for answering my post.
I can't think of a better name. Campaign is fine. I'm just trying to understand what "campaign" means in the SEO context.
-
Hi Mark
SEOMOZ Pro tool helps a lot in many ways like Weekly Crawls & Rank Tracking, On-Page Recommendations, Competitive Analysis, Continual Improvement, etc... Here is the best overview on SEOMOZ Pro tool : http://www.seomoz.org/webinars/seomoz-pro-tool-overview...
Let me know if it helps you.
-
Hi Mark, sounds like you grasp the basic concept of what the SEO Campaign entails as such, out of curiosity what would be a better name for it?
Other things the Campaign does not mentioned in your description is providing weekly updates on page optimizations reports, traffic via source type (brand, organic, paid), crawl reports, link analysis and competitive analysis.
It is a little funny when you think about what words mean, it is almost relative to the person whom hears them. We recently started labeling our production workers locations to help us track inventory, after much debate we decided to name the locations as manufacturing cells, or cells for short. All was great until the production workers showed up and said they now have an underlying feeling they are in prison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should I put in 'Define Branded Keyword Rules' -Starting a Campaign
Hello, I am a new user here (this seems really interesting!), but english level is not very good (I am spanish) and I dont understand what means 'Define Branded Keyword Rules' Hope someone can explain me it in easy words so I can understand Thank you very much! 1362443047.jpeg
Moz Pro | | matiw0 -
Confused on setting up my domain in a campaign
I have a website that is www.example.com. When I first setup my campaign in SEOMoz, I missed the instructions that stated I need to set up my domain as it appeared in the browser. Thus, I set it up as example.com. When I realized my mistake, I setup a second campaign as www.example.com and am running them side by side to see the differences. My question has to do with the best setup. I have a blog that is a subdomain as blog.example.com. It appears that the www.example.com campaign is not crawling the blog pages but example.com is. Are there any downsides in setting up this campaign as example.com? I have a number of other sites with the same issue so would like to get this resolved before I setup the additional sites. Thanks for any assistance or insights into ways I may be "shooting myself in the foot" with the wrong domain structure in my campaign settings.
Moz Pro | | rfwood0 -
Campaigns - crawled
The new Pages Crawled: 2. I have many 404 and other errors, I wanted to start working on it tomorrow but the new crawl only crawled to pages and doesn't show any errors. Whats the problem and what can I do? Yoseph
Moz Pro | | Joseph-Green-SEO0 -
More complete campaign reports
SEOMoz campaigns include a lot more data than can be sent via email automatically with the custom reporting feature. So what do people do to send that data to clients? Do you not include it? Or export reports manually and send them on? Or something else?
Moz Pro | | antdesign0 -
Can I add more than one domain in a campaign?
There 5, 12 and 30 campaigns limit in Pro, Pro plus and Elite plan. Does that It mean that I the number of domain we can monitor per plan is equal to the number of allowed campaigns? Lets say I have 50 domains and I want to track them all. Can I manage them like the way Google Analytics do. Thanks
Moz Pro | | griffenhock0 -
Campaign crawl re - schedule
Hello, On the last crawl of a website of mine, seomoz pointed out about 1500 errors (ouch!) on my site. I have made some corrections and i just want to see if they are at the right way but the next crawl is in a week. Is there any way so i can force a crawl before the scheduled date? Thanks!
Moz Pro | | Tz_Seo0 -
Can I do a campaign for just a page?
We've been doing a lot of building and work on just one category page, but when i try to put it in the campaign it won't let me do any url that has a sub folder like www.mainsite.com/keyword-page. I can only do www.mainsite.com, and when i select the other campaign options like root domain or sub folder, roger pops up with an error. Is anyone else having this problem?
Moz Pro | | anchorwave0 -
Started my first campaign - keyword rankings do not match
Hello, I started my first campaign on SEOmoz and my keword position do not match the results I receive by using google search or by using another SEO program. For example - Ingersoll Watches should be on position 6 on google.com - SEOmoz shows me Ingersoll Watches is on 16. Why does SEOmoz show different results? Thank you for your attention!
Moz Pro | | JasonMGreen0