Is there a tool for measuring content freshness?
-
i.e. crawling a site to identify last date of new or changed content? Thanks.
-
Many sites will have "Modified Since Http Header" enabled. If so, then when looking at a page you want to check, type this into your address bar:
javascript:alert(document.lastModified)
But that won't work on all sites as some may disallow javascript execution in that manner. But also if it's a dynamic site and the web owner hasn't configured their Modified Since Http Header properly, then you'll get incorrect dates anyway.
You can see if a website has the Modified Since Http Header enabled:
http://www.hscripts.com/tools/if-modified-since/index.php
You can use the internet archive to look at previous versions of a website (unless they've disallowed this in the .htaccess):
A cool tool I use to alert me to when a competitor (or any website) content is updated is:
http://www.changedetection.com
Enjoy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Is Opening a News Section a Good idea for Topical Authority and Freshness
Hi my website is less than 3m old and its niche is autism. I have identified around 300 profitable KWs (structured from T1 to T3) and over the next few months aim to create high quality pages for each while maintaining a page-tree structure. Currently I have already build around 50 of those pages. While I start off page SEO activities in parallel, I was thinking whether a news/daily digest section on my website will help me build additional value in terms of establishing niche authority and also scoring on the freshness factor. I have already set up google alerts on a variety of Autism related KWs and in process of outsourcing (to one qualified writer) at least two 500 word news articles from any interesting stories or ideas in google alerts. Questions: 1. Am I better off covering these ideas as News Articles or as just normal posts? Though neither of them will be KW targeted, they will be aimed to increase readership and authority. But capturing them as news would allow me to apply for Google News indexing as well. The question is important because based on that I will hire the writer. if Autism News is a better strategy, I will possibly pay a bit more to hire someone with experience in web journalism. 2. Overall, is this a good idea for brand building? Or should I start looking at more long-long KWs (<20 searches pm) and focus creating content for those? The problem is that with 300 KWs already identified > 40 searches pm), I am finding it hard to find KWs in loooong tail that covers a new aspect. For example: "Symptoms for Autism" and "What are the various symptoms of Autism". Now how do you create 2 different quality articles for that!
Content Development | | DealWithAutism0 -
Page Content?
So I have review pages for websites on my site, each website has a review around 400-500 words. Recently I had my writers write 2 additional articles on each site but about something they have there. My thinking was interlinking them allowing them to rank individually etc. However now after looking around etc.. I see that content that is upwards of 1000 words or more might be more powerful and the way this is all written etc.. I could easily put it all on one page.... So my question is do I go with 3 pages or 1 page. I can see strength in both
Content Development | | dueces0 -
Nearely identical content
Hi Everybody, I'm just checking the warnings from Seomoz an realized that on our site there are a lot of duplicate page content problems. In fact some of them are not really duplicated content because there are subtle differencies ie. colour or pack of products: http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_30_ml.html http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_50_ml.html What do you suggest, ignore this warning or change something on the site? Thank you in advance Balint
Content Development | | SanomaMediaseo0 -
301 Redirect & Duplicate Content
We currently have 16465 audiobook products presented at our Web store. 5411 of them are out-of-publication (OOP). Here's an example: Harry Potter Audiobook 2 : Harry Potter and the Chamber of Secrets - J.K. Rowling - cassette audiobook Many of the 5411 OOP products are duplicates and triplicates of one title but were offered on a different medium (cassette, CD or MP3 CD) or were a different type (abridged, unabridged, dramatized). The description (story-line) is the same for all. Because we know once a page gets on the Internet, it can live there for years, we decided to keep OOP product pages at our Web store to: Let those who may have searched for the product and clicked on a link to an OOP product's page that it was no longer available. Invite them to explore our Web store. Let them know that although the product may not be available on cassette, CD or MP3 CD, that it might be available as a digital download. We know that Google does NOT like duplicate content from one site to another and even within the same site. If we redirect all the 5411 pages to one OOP page, will this eliminate this duplicate content issue? The OOP page would explain that the title they were looking for is no longer available but that it might be available as a digital download.
Content Development | | lbohen0 -
If we use content copied from another site ( assuming we have not plagerized), does it hurt our Google Rankings?
We have permission from another company to copy their content and use it on our site. This happens when we are describing a manufacturer's product and we copy pages from their site and add these pages to our site in order to describe the product we are selling. Is this considered duplicate content? Can this practice hurt us?
Content Development | | huskers0 -
Best way to resolve duplicate content issue?
Not sure about what to do about this - I have a client who has a ton of pages (around 1200) which are all City specific pages, for long-tail search. These are all written with paragraphs in the format such as: Order to [City] today. So every page has essentially the same content. The site also only has 1562 pages, so with 1200 of them being City-specific same-content pages, that can't be good. However the problem is that these pages still rank very well (usually Position 1 or 2) for the terms they're targeting, and bring in enough traffic and revenue to justify their purpose. We also have Country specific pages, and these are all with unique content, rather than the scripted content on the City pages. So for example, for Italy we might have: Italy Page (Unique Content) Rome (Duplicate Content) Milan (Duplicate Content) Venice (Duplicate Content) etc. (Duplicate Content) For a low traffic country (Austria), we tried to 301 the City pages to the Country page, but that only resulted in us seeing a drop in search results for the city keywords, from (usually) Position 1 to more like Page 3 or 4, so quite a drop. So, without writing 1200 pages worth of unique content, what would your advice be?
Content Development | | TME_Digital0 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0