Industry News Page Best Practices

[JoshGFialkoff]

Hi,

We have created an industry news page which automatically curates articles from specific news sources within our sector.

Currently, I have the news index page set to be indexed and followed by robots. I have the article pages noindex, nofollow, since these are not original content.

Is this the best practice or do you recommend another configuration?

Thanks!

[DarinPirkey]

As far as your original question, your nofolllow and noindex settings are fine.

I guess I don't understand the point of building out the pages with content that isn't unique.  I come from the camp that starting it out right is always the best practice.  People follow you because they want your point of view.  I don't think that takes much time.  On most CMS platforms you can schedule your posts and you can spend one day on post and spread them out over the week.  I would see if someone in your company likes to write and see if they want to champion it.

But, like I said before.  If you want to go the route you are currently taking then your nofollow noindex of those pages is fine.

[JoshGFialkoff]

Thanks Darin.

That's definitely a good strategy, and hopefully we'll do that at some point. But it also takes a lot more time and effort.

You have to start somewhere, and that's where we are.

What would you recommend for this stage of the campaign?

[DarinPirkey]

I use a slightly different approach.  I like to write an article about the topic of the news that you have an provide a link about it.  For example, if you are a dentist and a new cleaning practice came out, I would write an article referencing the article that came out.  I would provide quality content about how the change will effect the industry and and provide a link to that post.  That way you can use the rel=author element and possibly have those pages show up in the SERPs.  I'm not a real big fan of putting other peoples content on my site unless they have created it for me or I have something to add to it.

Darin.