What are the best/ your favourite brand pages?
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I've got a meeting today where we are looking to come up with some ideas to redesign our brand pages which are currently a bit rubbish www.schuh.co.uk/brands/converse
Does anyone have some great pages that I could look to for inspiration? Idealy i'd like to get not only get SEO benefit, but also be able to use them for PPC landing pages as well as the page giving some good info on the brands we are selling. It would be great to get video on the page but this always serves to either push the product further down or get lost at the bottom.
Any ideas or examples would be much appreciated!
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If you want to go with more of a shopping cart sort of feel you could emphasize products carried within the brand and not really break away from general site navigation like:
http://www.bhphotovideo.com/c/buy/Shop-by-Brand-Roxio/ci/4/N/4294255798/phd/4291243286
Tiger direct uses a brand splash image, common product categories, and then products as seen here:
http://www.tigerdirect.com/applications/campaigns/campaigntemplate.asp?CampaignID=517
Walmart's brand shopping page is very splash heavy:
Dunno if I'm moving far afield of what you want to do with your site in general, but that should give you a few ideas to throw around. I came up with the BH Photo example from memory and the other two via a "Shop by brand" search in Google.
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