Is my content strategy focusing on the best vertical?
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Help Mozzers!
I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include:
- screen magnets
- window hangers
- outdoor metal art
- switchplates (outlet covers)
The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+.
I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
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You could add some more yard/garden-related stuff, especially if you can feature sculptures or metal art similar to what your client is selling, (bonus points if a product she sells is actually used in a garden). If you start now-ish, it's even seasonal!
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