Should we create content for a competitor?
-
We've got an opportunity to create video content for one of the highest authority news sites in our region.
It's a great opportunity for links - PR8, DMR 7.84, DMT 8.86 and also to build our brand.
However the site is also one of our main competitors in the SERPs, and we would be providing content to them that serves some of our most important seasonal and year-round keyphrase targets.
So my dilemma is whether it is better to create the content and get the links, keep the content for ourselves and aim to make our site the authority for those keyphrases, or place the content with another (less authoritative) site that doesn't compete in our space?
-
Average video plays on their site are 15,000-20,000
That's all????
In that case... I would place the video on my own site and build out a youtube channel. I'd let them make their own videos.
-
Do you have a +5 page rank? Where is your reach or audience? If you have a chance to strut your stuff in front of bigger audience do it if you will get the credit from your larger competitor it will only help you immensely I would do it and do it well. It is a complement that you are being asked to guest post I feel you should do it and don't look back. You will generate more power to your site then you will take away by simply giving them an article that they will probably get from somebody else if you don't write it.
I hope I have been of help to you.
Sincerely,
Thomas
-
No we're paying to produce the content, they're linking back to us. We may be able to bring other brands on board to sponsor the content. Average video plays on their site are 15,000-20,000
-
We've got an opportunity to create video content for one of the highest authority news sites in our region.
So, tell us the full details of the deal? They payin'? Linkin'? Other promotion?
-
To me, content and branding is so important, I don't care where it comes from (as long as it's good). The fact that it happens to be on a "competitors" site doesn't make a difference. I would put the content on their site and also a link to it on your site (not from the same page that the links on their site point to). As a reader, I will see the your content on the other persons site and, if its good, go to your site and read up on you and what you're all about. If you have a good UX on your site then I will subscribe and follow you just as much. When co-citations really start to matter, as well as branding and reputation management, I think you'll start to see how much you can dominate the SERPs. Google, and everyone else, wants you to share good quality content. Besides, how cool would it be to brag that you're so awesome, that your competition even links to you.
Darin..
Just a side note. I worked with a coupon company a few years back that ranked on the third page of Google and they tightly held their content. We recommended that they start sharing their content with one of their competitors that was a coupon blog and within two months they were on page one in the #6 spot for "coupons". I'm not saying this is a direct correlation here, but it sure seemed to help. Get the word out about your company and people will follow you as long as you have a great UX and great content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My question is in regards to possible conflict in creating an additional website under a new domain for our company.
Our companies, Vulcan Information Packaging and ATC both live under the domain “www.binders.com”. This is a great thing as far as us dominating in the binder industry. However, in the next 2-3 years and forward, we want to build our presence as a company who offers packaging products such as boxes, marketing kits, and other forms of packaging. Obviously, the “binders.com” brand/domain does not contribute much to this effort and can be confusing to customers visiting the site. Essentially, we want to build an additional branding for our company in the packaging industry. Keeping this in mind, we own the domain “www.vulcaninformationpackaging.com” and we are considering building a new website using this domain which contains the word “packaging”. This new site would only promote and contain packaging related products. This new website will advertise and direct traffic to our company Vulcan Information Packaging, which is the same company “binders.com” directs traffic to. So my question is to determine whether doing this might be a practice that Google and other search engines might frown upon. I tend to think it will be fine because we will be promoting and driving traffic for non-binder products where as, binders.com is heavily in binder related products. thank you, Dominic Zaidan
Branding | | dzaidan0 -
Unpublishing content question
Hi there, a disgruntled ex-employee requested that my company (a large publisher) unpublish a large number of at this point fairly dated articles. We're going to honor his request. The traffic numbers to these articles aren't significant, but I wanted to understand the SEO ramifications. Two questions: 1. These articles in sum account for 0.51% of site traffic. Will removing them outright cut off just that chunk of traffic? Or will it also affect search rankings for all of our remaining articles? 2. How should we handle unpublished URLs? Is it better to redirect the user to our homepage or a friendly, recirculation-oriented 404?
Branding | | TheaterMania0 -
Content Advice for SEO Newbies
Hi all, I've been asked to put together a presentation as part of an internal series for marketers within the company that don't know much about SEO, but want to learn the basics and contribute. My topic for this one is on-page SEO/content marketing's role in SEO. I have lots of ideas for this already, but I thought I'd turn to the Moz forum to get some feedback and help me prioritize the points I hit. So, if you could give SEO newbies working on content for a company site, blog, etc. just one piece of advice, what would it be? Looking forward to seeing your responses. Thanks, Andrew
Branding | | SafeNet_Interactive_Marketing0 -
Linkedin: Inshares - Can I see who inshared my content?
Hi All, Just wondering... since the demise of Linkedins' Signal tool, is there a way to actually see who and where my content is being shared on Linkedin? Blog posts being published at the minute are getting inshares almost as soon as they're live and I want to know who's doing it. Any advice would be appreciated.
Branding | | SanjidaKazi1 -
Social Media Content - Duplicate Content?
Hi All, What's your opinion on sharing the same content across your social media outlets. We are targeting only slightly different markets across each social media outlet. I find it hard to develop content for each outlet 3-5 times a week. There really is so much to share. At the same time, I wouldn't want to get canned for any duplicate content or anything like that. Along those lines, can anyone provide some advice on which social media outlets are "followed" vs. "not-followed," both in terms of links and overall indexing? Thanks!
Branding | | CSawatzky0 -
Duplicate Content Question
I have a question about duplicate content. We have our mission statement on our home page, a few paragraphs. When I searched Copyscape the only pages that came back were sites like Google Plus, Manta, Linkedin, AngieLists ect. All of them have the same exact copy. Would this be something that is hurting us for duplicate content??
Branding | | chuck-layton
It is our mission statement so we kind of want to be the same across those sites. Any input would be great. Thanks, Scott0 -
Are templates considered duplicate content?
We have a line of products that are all using the same template or shell for a website structure. All have different content relating to a specific product or service, but being its a line of different products under one family, we use the same colors and template structure for consistency and branding purposes. It was just brought to my attention that using a template like this across multiple sites could raise duplicate content flags as google is reading the same template code and may not differentiate that its a family product line of sites. Does anyone have any feedback on whether this could be true or not?
Branding | | anthonytjm0