Link profile improvment

[Starman3]

I need some guidance on how to improve my link profile, on the whole it's a strong profile compared to my competitors. Yet they rank higher then I do, with seems odd to me.

My competitor scores are: www.frontrangecounselingcenter.com/marriagecounseling.html

Domain Metrics:
Domain Authority
38/100
Page Metrics: Last index update: 11/28/12

Page Authority     Linking Root Domains     Total Links     Facebook Shares     Facebook Likes     Tweets     Google +1
40/100    21    187    0    0    0    1

My scores are: http://www.fivestarcounselingservices.com/

Domain Authority
56/100
Page Metrics: Last index update: 11/28/12

Page Authority     Linking Root Domains     Total Links     Facebook Shares     Facebook Likes     Tweets     Google +1
63/100    1,387    4,741    2    0    0   
2

Thank you for you suggestions,

Robert Whitman LPC, MA, CACIII

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[Debdulal]

Though I am fully aware of the fact that the design of a website has got little to do with the ranking, I believe that you need to change the look and feel of your website. Probably, the interface is causing people bouncing back. So, please let us know the bounce rate of your website.

1. 1.         __ - this is not the correct way to represent Title tag – it should be this –
   <title>Counseling Denver, Broomfield, Westminster, Thornton Colorado – Home</title>
2. 2. I would rather suggest you to get rid of keywords tag
3. 3. _Fivestarcounselingservices.com has got the following number of pages indexed - 24, Frontrangecounselingcenter.com has the following number of pages indexed – 157. _

[OlegKorneitchouk]

Few notes,

• They have the term "marriage counseling" in their URL which improves their rankings
• They have more content on their website (each of their services has a lengthy, unique page of content)
• Your content is very similar to each other (8/10/12/14 week marriage counseling content has a lot of overlap)

I would try to create more unique content pages for your site and see if they improves your rankings. Aside from that, keep building strong backlinks. Check out their profile and see which links you want and can get - then do it!

Cheers,
Oleg

Follow & Connect

[GuestBlogPoster.com]

Oh how I wish Google used SEOmoz data in their algorithm!

Unfortunately this isn't the case, so there are many other metrics we need to be looking at. The first redflag on your site that I saw is that your a local marriage counselor and that you have THAT many links. Over 6k links to a locally-focused site isn't completely unbelievable, but it seems excessive. Upon looking into it, it would appear that the domain has a ton of directory submissions and if I looked futher, I'd guess I'd find some low-quality article submissions (I apologize if that is not the case).

If you're not ranking well anymore, it's a fair bet that you have too many low quality links. I would look into doing some higher quality link building like infographics, industry-specific and local directories (different than what you have) and guest blogging.

While your current website might not be a problem, that doesn't mean it's the best that it could be. I would look into a redesign or getting it up on something simple like WordPress. I would imagine your bounce rate is pretty high (just an assumption). There are several on page conversion aspects that you're missing such as a readily available phone number, no forms or calls to action, trust factors and just overall appearance.

Does that help? I can elaborate on parts if you'd like.

Good luck, Robert!

Kevin Phelps
http://www.linkedin.com/in/kevinwphelps