Link profile improvment
-
I need some guidance on how to improve my link profile, on the whole it's a strong profile compared to my competitors. Yet they rank higher then I do, with seems odd to me.
My competitor scores are: www.frontrangecounselingcenter.com/marriagecounseling.html
Domain Metrics:
Domain Authority
38/100
Page Metrics: Last index update: 11/28/12Page Authority Linking Root Domains Total Links Facebook Shares Facebook Likes Tweets Google +1
40/100 21 187 0 0 0 1My scores are: http://www.fivestarcounselingservices.com/
Domain Authority
56/100
Page Metrics: Last index update: 11/28/12Page Authority Linking Root Domains Total Links Facebook Shares Facebook Likes Tweets Google +1
63/100 1,387 4,741 2 0 0
2Thank you for you suggestions,
Robert Whitman LPC, MA, CACIII
| | | | | | | |
| | | | | | | | -
Though I am fully aware of the fact that the design of a website has got little to do with the ranking, I believe that you need to change the look and feel of your website. Probably, the interface is causing people bouncing back. So, please let us know the bounce rate of your website.
- 1. __ - this is not the correct way to represent Title tag – it should be this –
<title>Counseling Denver, Broomfield, Westminster, Thornton Colorado – Home</title> - 2. I would rather suggest you to get rid of keywords tag
- 3. _Fivestarcounselingservices.com has got the following number of pages indexed - 24, Frontrangecounselingcenter.com has the following number of pages indexed – 157. _
- 1. __ - this is not the correct way to represent Title tag – it should be this –
-
Few notes,
- They have the term "marriage counseling" in their URL which improves their rankings
- They have more content on their website (each of their services has a lengthy, unique page of content)
- Your content is very similar to each other (8/10/12/14 week marriage counseling content has a lot of overlap)
I would try to create more unique content pages for your site and see if they improves your rankings. Aside from that, keep building strong backlinks. Check out their profile and see which links you want and can get - then do it!
Cheers,
Oleg -
Oh how I wish Google used SEOmoz data in their algorithm!
Unfortunately this isn't the case, so there are many other metrics we need to be looking at. The first redflag on your site that I saw is that your a local marriage counselor and that you have THAT many links. Over 6k links to a locally-focused site isn't completely unbelievable, but it seems excessive. Upon looking into it, it would appear that the domain has a ton of directory submissions and if I looked futher, I'd guess I'd find some low-quality article submissions (I apologize if that is not the case).
If you're not ranking well anymore, it's a fair bet that you have too many low quality links. I would look into doing some higher quality link building like infographics, industry-specific and local directories (different than what you have) and guest blogging.
While your current website might not be a problem, that doesn't mean it's the best that it could be. I would look into a redesign or getting it up on something simple like WordPress. I would imagine your bounce rate is pretty high (just an assumption). There are several on page conversion aspects that you're missing such as a readily available phone number, no forms or calls to action, trust factors and just overall appearance.
Does that help? I can elaborate on parts if you'd like.
Good luck, Robert!
Kevin Phelps
http://www.linkedin.com/in/kevinwphelps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you think of these profile links for SEO?
In my Google Search Console today, I saw a link from Creative Market. In Moz last week I saw a link from Instructables. In Moz, they have high numbers. DO you think these type of profiles have a big impact? https://artists.spotify.com/c/artist/3N1BM4dOORzK8BF6DrkEDU/profile#about (Moz-50, ahrefs-14) https://creativemarket.com/julie.gallaher (Moz-36, Ahrefs-12) https://www.instructables.com/member/jazzmansac (Moz-42, Ahrefs-13) https://moz.com/community/users/907261 (Moz-50, Ahrefs-25) https://www.are.na/julie-gallaher (Moz-25, Ahrefs-11) They all look to be do follow links
Link Building | | julie-getonthemap0 -
What is a natural link?
Hi everyone, I'm trying to better understand what is meant by a natural link and would appreciate any assistance. Doing some competitor link analysis I've noticed a web developer who has created a directory for all its customers. This is not a directory in the traditional sense of being of use to an end user, but to my untrained eyes, it looks like an internal directory used solely for the purpose of link building. For all I know this might be perfectly good practice in the industry, but as a beginner, I'm attempting to get an understanding of things. My question is, what precisely is meant by a natural link? If the above scenario is all ok, whereby there are businesses in the same field of work, but ultimately could be in any given location, on a directory, are they natural links? Do these kind of directories that don't service an end user, exist if the common feature between them is say location only, or an seo agency only? Appreciate I could be completely out of kilter on this, but it seems the benefit on SERPs is pretty significant for something that seems pretty "unnatural" to me? Any guidance would be appreciated...tom
Link Building | | T-J-I1 -
Link profile clean up
Hello everyone, we are actively working on cleaning the backlink profile of some of our sites. But I am confused on what needs to be done. Now it's possible to find some toxic or deadly domain where our site has been linked from without our approval, but if we remove all those sites, and may be all the site that have a poor domain authority and/or no PR rank (< 1), our profile will look too clean don't you think? . My questions are : If we over clean our profile are we not manipulating our links, so Google will not like it? Is a natural profile will not be a mix of all those domains (poor and good quality)? We are trying to see what to keep or try to get deleted/disavow, so we could try to claim some of our lost ranking back 🙂 Thanks for your help on this, Cheers, Mounir
Link Building | | drimlike0 -
Why aren't links to my site from YouTube showing up in my link reports?
Our company is paying for a service to create hundreds of videos/month for us with links back to our primary domain. If I go to YouTube I see the videos with the links, but YouTube does not show in my link reports. Why not?
Link Building | | jtroia0 -
What's Angela/Paul link profile?
Hi, Very new to this and appreciate your time to read and answer my question. What's Angela/Paul link profile? and what should I look out for if someone is offering to provide this type of link building to me?
Link Building | | nojan0 -
Forum links
If you are building links in forums how can you decide which forums to post to? Of course you can have a look at averall traffic in Alexa or mozrank but is there anything else you can look at?
Link Building | | sesertin0 -
Find a specific link
Is there a tool that allows me to find a specific link. We just had a strong link type show up, but I can't find it anywhere in my backlink profile.
Link Building | | trafficlinker0