Corporate blog

[KnutDSvendsen]

We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?

[SebastianDyer]

Ok thanks. I'm going to do some research into this anyway - I'll make a post if I find anything that may be of interest.

[SteveOllington]

He's probably got it elsewhere too but you'll have to sign up to Market Motive to see the vid I saw it on, it's part of their SEO course.

[SebastianDyer]

Agreed.

[AaronSchinke]

I had heard something about that as well, but I still think .com/blog reads better/looks cleaner than the blog.abccompany.com

Of course that is pure personal preference

[SebastianDyer]

Interesting stuff from Steve about this changing. Do you have a link to a source confirming this?

[EGOL]

I am betting ALL of my money on a folder.

[SteveOllington]

Yeah it was that way... not anymore though. I watched a seminar vid by Todd Malicoat who explained that they're now seen as basically the same thing.

[MarieHaynes]

Interesting.  I've always thought that folders were much more beneficial than subdomains.  I didn't think that links to subdomains passed juice to the main domain.

Am I wrong?

[SteveOllington]

That's changed now, at least that's what was said in a seminar I watched the other day.

[SteveOllington]

It really doesn't make much difference anymore, in terms of SEO they're seen a pretty much the same either way.

*Edit: That's a fairly recent development though.

[AaronSchinke]

http://www.companyabc.com/blogtitle is definitely the way to go.

"Some subdomains (http://blog.companyabc.com) GET NO BENEFIT from the root domain they're on."

but...

"Subfolders( http://www.companyabc.com/blogtitle )  DO appear to receive all the benefits of the subdomain they're on and content/pages behave remarkably similarly no matter what subfolder under a given subdomain they're put in."

As stated by Rand himself!