Corporate blog
-
We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?
-
Ok thanks. I'm going to do some research into this anyway - I'll make a post if I find anything that may be of interest.
-
He's probably got it elsewhere too but you'll have to sign up to Market Motive to see the vid I saw it on, it's part of their SEO course.
-
Agreed.
-
I had heard something about that as well, but I still think .com/blog reads better/looks cleaner than the blog.abccompany.com
Of course that is pure personal preference
-
Interesting stuff from Steve about this changing. Do you have a link to a source confirming this?
-
I am betting ALL of my money on a folder.
-
Yeah it was that way... not anymore though. I watched a seminar vid by Todd Malicoat who explained that they're now seen as basically the same thing.
-
Interesting. I've always thought that folders were much more beneficial than subdomains. I didn't think that links to subdomains passed juice to the main domain.
Am I wrong?
-
That's changed now, at least that's what was said in a seminar I watched the other day.
-
It really doesn't make much difference anymore, in terms of SEO they're seen a pretty much the same either way.
*Edit: That's a fairly recent development though.
-
http://www.companyabc.com/blogtitle is definitely the way to go.
"Some subdomains (http://blog.companyabc.com) GET NO BENEFIT from the root domain they're on."
but...
"Subfolders( http://www.companyabc.com/blogtitle ) DO appear to receive all the benefits of the subdomain they're on and content/pages behave remarkably similarly no matter what subfolder under a given subdomain they're put in."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Reviving a (very) old blog - is it worth shifting the content onto a new blog?
I look after a few ecommerce sites, one of them doesn't currently have a blog, we are setting up a wordpress blog now for the site. Going way back in time the site did have a blog which was on a separate Typepad domain. What I'm wondering is whether it is worth redirecting this whole blog to the new blog section of the site and copying some of the content over to the new blog as historical posts? I don't think it will be possible to redirect each individual post to a new one so it will just be a straight redirect of the old blog domain to the new one with the same (most of anyway) content. Do you think it is worth doing this for the value of this content which is relevant but dated (many of the links are now expired)? Doing this will take some time to do so it's not 'free' content we'd be getting We have a lot of new content planned out so we won't be short of content, just would be nice to have some historical content on there too Thanks
Content Development | | PeterLeatherland0 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
My Blog needs more hits
Hi I am trying to find a site which can help drive more traffic to my blog. At the moment I am only getting traffic from social media (namely twitter) but all other sources are failing me. Does anyone recommend a good site to either help with traffic or is able to ping out posts regularly. (even old ones.) my site http://www.cocoonfxmedia.co.uk/Blog
Content Development | | Cocoonfxmedia0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
A Blogs appearance
What are peoples opinions on a blog and its appearance in relation to a site. The two ways being - 1. A Blog that is fully fitting within the theme of the main website. 2. A seperate entity following a standard wordpress theme Now I have seen many different scenarios and I wanted to share some experiences and gain insight from other people on here. I once spoke to a web designer who totally frowned upon the idea of it being a separate entity. "It looks cheap it doesn't fit within the design" My thoughts are benefits can been found with having a separate looking blog it provides that realistic "student" type look and feel adding a "realistic" angle. Thanks for your opinions,
Content Development | | onlinemediadirect0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250 -
Blogs: Hosted vs. Off-Site
What is the latest opinion on whether to have a blog hosting on your primary domain or on an outside domain (either Wordpress or just another URL). In the past we have done the former and it's been a great source of fresh content and organic traffic. Wonder if there is good argument now for not having it on the domain. With this new site we're working on it logistically would be more challenging given their tech resources, plus they already have thousands of pages.
Content Development | | BMGSEO0