Does MozAuthority calculates the MozAuthority of each incoming link?
-
Hey Mozzers!
So as I'm checking MozAuthority as a primary parameter to determine if a co-operation with a website is worthwhile, I did notice that it's mainly based on QUANTITY of inbound links.
My question is this: Does my site's MozAuthority calculates The same parameter from each incoming link?
Example:
My site, www.google.com, has 5 incoming links from low MozAuthority domains.
Your site, www.facebook.com, has 5 incoming links from medium MozAuthority domains.
His site, www.yahoo.com has 5 incoming links from high MozAuthority domains.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
-
Joram and Adam are essentially correct. MozRank is built to emulate PageRank, and so it does take into account the MR of the incoming links, not just the total count. It is in essence, though, a measure of quantity - just a complex one. Links from sites with more links count more, so that's a quality signal, in an abstract way, but we don't take into account the relevance of the links or spam factors.
Domain Authority is much more complex and is a machine-learning model based on observed Google rankings. Essentially, it's an attempt to predict the ranking power of a site.
-
Yes it does in the end.
-
Thanks, Adam.
I was looking for a quote at the "Learn SEO" section that you linked to, and there isn't any ;\
-
Thanks, Joram.
So in the bottom line - does Domain Authority also calculates the DA of each inbound link?
-
I think you mean either DomainAuthority or mozRank when you mention MozAuthority. mozRank is similar to Google's PageRank and Domain Authortiy is a metric based on a combination of all domain ranking factors.
As far as I know mozRank is mainly based on the number of inbound links and the populairity of the websites that link to you. So here your assumption will be true.
With Domain Authority a lot of other metric are taken into consideration as well to calculate the final score, such as domain trust metrics, social signals, etc.
-
Moz Authority metrics are based not on the total number of links, but the authority each link passes. A page with links from 5 high authority pages will generally have much higher authority metrics than a page with links from 5 low authority pages.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
Probably, but not necessarily:
- It's possible to get links from low authority pages on high authority domains, which would only pass a small amount of authority.
- A page with a lot of links will pass less authority to each link.
My answer uses some generalizations, here are more details on the specific metrics:
http://www.seomoz.org/learn-seo/domain-authority
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old links that need to be removed
We are having a problem trying to get rid of old links that have been removed from a website that no longer exists. See links below-There are several more that we need to deal with. We have tried putting them into Google Search Console, but they keep reappearing with Moz. Since our new website is hosted on Hubspot now and not on WordPress, which these links are referring to, we are trying to determine how to remove them from being indexed since they don't exist anymore? http://intouch-marketing.com/wp-content/uploads/2015/03/mas.png
Moz Pro | | InTouchMK
19 Redirect to 4xx http://intouch-marketing.com/wp-content/uploads/2014/03/TWITTER-HASHTAG.jpg
19 Redirect to 4xx http://intouch-marketing.com/wp-content/uploads/2016/04/Tweet-Activity-analytics-for-DCuevasIM-November-January.png
19 Redirect to 4xx0 -
Formula to calculate percentage of visitor
Can you tell me about formula to calculate percentage of Organic visits, Social Visits , Direct Visits , Referring Visits ,Other Visits in the dashboard page ?.
Moz Pro | | IH_Digital0 -
Difference Between equity passing and follow links
Hi, I am recently seeing two more new options in the Opensiteexplorer filter options. equity passing links
Moz Pro | | Dexjj
non equity passing links
nofollow
dofollow What is the difference between an equity passing links and dofollow links. Can you guys help me.4 -
Issue Using MozScape wtih SEOGadet's Link Excel Extension
Howdy Everyone! Since i've seen the MozCon presentation by Richard Baxter at SEOGadget, i've been completely amazed by the links extension for Excel. I tried this morning to give it a try. Unfortunately, I cannot get it working, and was hoping that someone here could help me out. I know it's out of the usual "realm" of questions, but I figure it's worth a try 🙂 I successfully installed the addon and entered my Access id (as "member-xxxxxxxxxx" member is in my id) and the secret key. I then downloaded the "OSE" excel spreadsheet" just to make sure I get all the calls right (as I know the doc works) Once I do this, and enter anything in, I get the "an error occured: the remote server returend an error: 401 unauthorized. I then went into the config file (as the setup doc suggests) and disabled run time caching (or at least set "SEOMOZ_API_use_cache_YN":"N") and the SEOMOZ_API_timeout to 100000 from 60000. I have also tried uninstalling and reinstalling the addin, along with regenerating the MozScape API Key Anyway, i'm not an excel wiz, and would appreciate any help that I could get on this. I'm also about to experiment with SEO Tools For Excel if anywone wants to check that out. Thanks in advance Zach Russell
Moz Pro | | Zachary_Russell0 -
Issue getting total links, page & domain authority
Hi guys, I am trying to get total links, page & domain authority using the API. I am requesting the following columns: Cols=6871947673632768328204816384343597383681653687091214 { "fjid": 207343179, "ued": 43324279, "pib": 255645, "ptrr": 0.0056131743357352125, "fmrp": 8.246626591590841, "unid": 954915, "fjf": 4003651, "fjr": 0.00040067116628622016, "ftrp": 8.308303969566644, "ftrr": 0.0012189619975325583, "fejp": 9.265328830369816, "pnid": 45883246, "fjd": 2480265, "ujfq": 1277385, "pjip": 1230240, "fjp": 9.586342983782004, "fuid": 294877628, "uu": "www.google.com/", "pejr": 0.0004768398971363439, "ufq": "www.google.com/", "pejp": 9.647424778525615, "ujp": 300689, "utrp": 7.916901429865898, "ptrp": 9.487254666203722, "utrr": 0.001639219985667878, "fmrr": 0.000731592927123369, "pda": 100, "pjd": 5600882, "ulc": 1342758719, "fnid": 12165784, "fejr": 0.00016052965883996156, "ujb": 107264 } I cannot see the UPA column returned in the JSON object. Im using 34359738368 for the UPA column. I need to retrieve the three fields (page authority, domain authority and total links) in the same query. Is it possible?
Moz Pro | | Srvwiz0 -
Not able to find Do follow Link as shown in Seomoz Toolbar
SEO Moz Toolbar showing 1 do follow link in every forum question page Have checked source twice thoroughly - not able to trace that do follow link - to which site is that do follow link going to Some sample links - http://www.mycarhelpline.com/index.php?option=com_easydiscuss&view=post&id=426&Itemid=78 - http://www.mycarhelpline.com/index.php?option=com_easydiscuss&view=post&id=63&Itemid=78 Facebook & Google plus - both are no follow can some one help please so as to know this mysterious do follow link as shown in as letted know by SEOMOZ Toolbar
Moz Pro | | Modi0 -
How do I get a link in my blog bio signature on my Youmoz posts?
I've done several Youmoz posts and only recently noticed for some reason that other authors have included author links and links to their websites in their bio section at the end. I edited mine with a full URL but it only shows up as text. No editor there when you edit your profile so no way of adding a link. Anyone know how this is done?
Moz Pro | | DanDeceuster0 -
Canonical link on canonical url
This might seem a bit of an odd one, but we seem to be going around in circles on this when using the on page optimizer tool. We have an ecommerce site (magento) which by default is putting a canonical link in the header on every product page. For example; www.example.com/product1.html has the But when we run the on page optimiser tool, we're losing points on the critical section for not having canonical set correctly. If we remove the tag, we get the tick and the a grade, but then further down the report we lose a tick for not using canonical links. What are we missing here?
Moz Pro | | andyjsi0