Best method to measure conversions (Adwords)
-
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now.
My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to:
-
Call from that page to book a service (I have a trackable number on that pages)
-
Book online (its a 3rd party booking app with no tracking functionality)
-
Continue to my main site for find out about our other services (I have a few outbound links set up on the page)
But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions?
A) Should I set up event tracking in order to count outbound clicks as conversions?
B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only.
C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs.
Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated.
Thanks in advance
-
-
Thanks for the feedback, this is the type of information I needed. I saw some sites recommend tracking the outbound clicks, but I didn't think that would give me any real actionable information.
-
If you're tracking by using different phone numbers, you could set a cookie on these landing pages with which phone number is the default to use, and then have the rest of your pages display that phone number instead of your regular phone number. That way users will ever be exposed to one number, and you'll have tracking for those people who came to your site from a landing page.
All of this wouldn't be too difficult to implement. You could do it with jQuery and a jQuery cookie plugin.
-
Got the issue - you can add a dynamic number changer to your main site but you would need to add a tag to all urls from site a to site b to make it work .
-
I have unique numbers per adgroup, but being that I have outbound links on the landing pages that lead to my main site (which has a different phone number), I can't discern whether the calls initially came from organic, direct or ppc traffic.
I know that if I remove all outbound links from the landing pages, they will have to use the unique phone numbers, but that's something I don't really want to do.
I don't know of any definitive way to fix this issue, so, given this situation, i'm just wondering what would be the best way to track conversions. Should I just tag outbound links and assign a value to them and treat those as conversion metrics or is there another way.
-
What is your main issue with your current tracking? Do you have unique numbers per adgroup that you match to your adwords?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Chat Conversions on WP?
We have a WordPress site where we use the plugin Chatra for our chats. It works great...except, that you cannot track conversions from Google Ads. There is another plugin called Apex that allows tracking, but their people answer the phone instead of ours. So does anyone know a way or a plugin where we can have chat enable on our website that our people are solely responsible for responding to that allows you to track conversions from Google Ads? Thanks, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
Best way to present Google Display /Search Reports
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
Paid Search Marketing | | aplnz20170 -
Privacy Policy in Adwords
Does anyone have direct experience regarding the impact on quality score by ensuring there is a privacy policy in place on the landing page? I am aware of the legal requirement but I have heard anecdotal evidence there could be an impact on quality score if one is missing.
Paid Search Marketing | | MickEdwards0 -
How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like abcd@outlook.com, now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
Paid Search Marketing | | devdan0 -
Which of my products should I advertise for first using Adwords?
Serious Adwords noob here. I have been reading a great deal in preparation for my first Adwords campaign. Strangely enough, I have not been able to find information that might help me determine which of my 180+ products I should begin with and use in my first campaign. I imagine that there is some sort of general criterion like the highest selling item, lowest, one meeting certain criterion in the popularity of it's keywords/difficulty, one with least competition or, most likely, something that I haven't even thought of. Does anyone have any suggestions or a link to something I might be able to read to solve this? Thanks for your help!
Paid Search Marketing | | machineuser0 -
Does anyone else get a crazy amount of misdials to your AdWords call extension?
Not sure how many people here also do PPC, but I thought it couldn't hurt to ask. Since we added a call extension to one of our AdWords campaigns a few months ago, we have gotten a crazy amount of misdials/wrong numbers. I'm wondering if anyone else has experienced this. Here's what happens: We choose one of the numbers we own, say 888-123-4567, and set it up so it displays ADWORDS on the phone's screen when it rings. This way, our customer service and sales reps will know when they are taking an AdWords call. We type that number into the call extension settings. AdWords then assigns a different number to us, which will appear on our ads and forward to our number. Say it's 888-234-5678. Then for months, every "ADWORDS" call we get is someone trying to reach a different company at 888-234-5679 or 888-235-5678. In other words, the number they're trying to dial is one digit off from the number AdWords assigned to us. When we first reported this to AdWords before Christmas, they simply assigned us a new number. It did not help. Now we just get misdials for different companies. So are we alone in this wrong-number phenomenon?
Paid Search Marketing | | CMC-SD0 -
Competitors using bots for AdWords ?
I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget" So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?
Paid Search Marketing | | iung0 -
FB PPC Conversion Tracking Script
Hi guys, Is there any way to install a FB conversion script for their PPC (in the same way as the shopping directories use)? I know this was possible about 1.5-2 years ago via a feature they have released in Beta at that time, but this seem to no longer be a choice. There is nothing in the FB help, I found no such option in their settings and the FB support does not answer (what;s new here 🙂 ) We can always try alternatives - as Google Analytics or Prosper202 ... but this time we would prefer FB scripts if possible. Thanks in advance T
Paid Search Marketing | | tolik10