Best Format for URLs on large Ecommerce Site?
-
I saw this article, http://www.distilled.net/blog/seo/common-ecommerce-technical-seo-problems/, and noticed that Geoff mentioned that product URLs format should be in one of the following ways:
- Product Page: site.com/product-name
- Product Page: site.com/category/sub-category/product-name
However, for SEO, is there a preferred way?
I understand that the top one may be better to prevent duplicate page issues, but I would imagine that the bottom would be better for conversion (maybe the user backtracks to site.com/category/sub-category/ to see other products that he may be interested in).
Also, I'd imagine that the top URL would not be a great way to distribute link juice since everything would be attached to the root, right?
-
Just to elaborate on the size of the site, we sell about 150,000 products, and many of them can be accessed through multiple categories. Thanks for the responses!
-
Depends on the amount of products, but you say it's a "Big" e-commerce website, then I would suggest going for the 2nd one, more organized.
If you take a look at any ecommerce website, Ebay, Amazon, etc, none have short times.
I suggest going for the 2nd one if your shop is going to be larger.
-
Hi Kasy,
IMHO the second one is better for a large ecommerce site. The first one is fine for a smaller site. For SEO purposes , I think either way is fine, although shorter URLs are generally better (especially for your visitors). The only reason I recommend using the second choice for your situation is that it will make it much easier for you to manage content and any possible future 301 redirects in the event that you ever change platforms. Imagine if thousands and thousands of products are all visually in one directory. Yuck. Sorting that out during a replatform would be a real headache!
I'm interested to know what others have to say. That blog post at Distilled that you mentioned is one of my favorites. Good luck,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Open Site Explorer - Spam analysis: need help with inbound links... from my site!
hallo, reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image): The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site. How is that possible? Should I remove those links? Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments). Should I treat them differently? Thank you for your time.
Intermediate & Advanced SEO | | micvitale0 -
Ecommerce Site - Duplicate product descriptions & SKU pages
Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
I currently have a canonical tag pointing to a different url for single page categories on eCommerce site. Is this wrong ?
Hi Mozzers, I have a query regarding canonical tags on my eCommerce site.. Basically on my category pages whereby I have more than 1 page, I currently use next/prev rel and also have a canonical tag pointing to the View all version of that page. This is believe is correct.(see example - http://goo.gl/2gz6LV However, from looking at the view source on my other pages, I have noticed I have canonical tags on all my category pages which are only a single page and these canonicaltag are pointing to a different url. I enclose an example . Please advise Category page - http://goo.gl/Pk4zYl This is where the canonical tag points to - http://goo.gl/EwKv26 Another example Category Page - http://goo.gl/4gWTdD This is where the canonical tag for that page points to http://goo.gl/qm4HV7 Should I either make sure that categories that are only 1 page , don't have a canonical tag at all ? or do I have a canonical tag on say every page on my website for safety pointing to the main url for that page. The later, I imagine would be a belt and braces approach but I don't want to screw up anything if it's not advised? Please help/ Kind regards Pete
Intermediate & Advanced SEO | | PeteC120 -
How should I setup schema.org for ecommerce site?
I understand how to do products, what I am more curious about is the organization schema. Is it worth it to set it up as an ecommerce business? I would have to set it up on the About Us page for the site, does it matter to Google that it is not located on the homepage?
Intermediate & Advanced SEO | | EcommerceSite0 -
How much is the effect of redirecting an old URL to another URL under a new domain?
Example: http://www.olddomain.com/buy/product-type/region/city/area http://www.newdomain.com/product-type-for-sale/city/area Thanks in advance!
Intermediate & Advanced SEO | | esiow20130 -
Best way to duplicate a wordpress site for staging purposes?
I want to make some changes to my Wordpress site, and want to somehow set up a live staging area. Does anyone know of a good way to do this? I want all of the same content there I just want to be able to make changes to it and try it all out before going live. Any thoughts on this? Also I want to be sure the staging site doesn't get indexed since it will be a complete duplicate of my existing site. Thanks!
Intermediate & Advanced SEO | | NoahsDad0 -
Can a Hosting provider that also hosts adult content sites negatively affect our SEO rankings on a non-adult site hosted on same platform?
We're considering moving a site to a host that also offers hosting for adult websites. Can this have a negative affect on SEO, if our hosting company is in any way associated with adult websites?
Intermediate & Advanced SEO | | grapevinemktg0