Need advice on old brand names
-
A couple of years ago my company put all effort into one brand name, closing multiple sites with good names.
All traffic going to ie OldBrandName.com is now redirected to www.newbrandname.com/OldBrandName.
Here our customers are being told about the fusion/merge and we are linking to the key-products of OldBrandName, on our new age.
We have 4 of these pages for 4 different brandnames. These pages still get a lot of traffic.
Now to my question: how do I get as much juice as possible out of these OldBrandNames?
They have high page authority and many inbound links. But I would like to pass the juice and the links to our frontpage or other relevant pages. What is optimal?
Should I just redirect all the traffic to www.newbrandname.com?
The redirects was made approximately 2 years ago.
We are in the travel & leisure business, so customers often visits numerous times a year, closing deals 1-2 times a year.
All 4 OldBrandNames have their own specialities (family, low budget, off-the-beaten-track, wellness). Any recommendations on how to approach this?
-
I would try to give the customers looking for the old brand names and their services as much as possible the ultimate landing page. This is for SEO and customer value.
So having a customer land on a page -this is old find the new- is not optimal. Make sure that from this "brand" page you direct them to the specific vacation they were looking for based on the old brand.
I would not direct the value to the homepage. The homepage generally does not rank for all keywords. You need the content. You will prevent the dampening factor to kick in if you make the pages anchor text /brand correct.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My 40 year old, well established business has a brand name that I think is hurting my SEO. Need advice please.
Our business brand name has words in it which when we were using it as our domain name, was a) bad for our SEO and b) got our emails marked as spam in our client's inboxes. This was not a problem when we first got online, years ago. It eventually became problematic, but we didn't realize it for some time. When we realized the issue, we simply changed our domain name to something more SEO friendly, using exact match keywords. This was fine for a while, but eventually, algorithms changed again, and now with Google putting an emphasis on Brand Names and not looking as kindly on exact match keyword type domains, we are again at a place where we don't know what to do. We can't change our brand name. I don't want to post our real name or business here, but I will give an example. Brand Name: Living Free Travel The Issue: "Free Travel" gets blocked by spam filters, gets us useless traffic from people looking for free travel (which makes out bounce rates very high), gets our domain blacklisted. The Solution: travel2europe.com is the website of Living Free Travel The New Issue: travel2europe.com is not our brand, and probably doesn't look like one to Google, especially since on our site, travel2europe.com is never really mentioned because it is only our domain, not our brand. "Living Free Travel" is generally the anchor text for travel2europe.com wherever we are linked to. We assume this mismatch is problematic for us in ways we don't even know. Are we screwed? Need advice, please. THANK YOU.
Branding | | benenjerry0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword? Part 2
Last month I have posted a question about choosing the right domain name for a website which is currently popular in india, which also needs to be popular in USA. Here's the link to that question (http://moz.com/community/q/is-it-ok-to-choose-a-domain-name-with-brand-name-followed-by-keyword) As you can see the question got 3 helpful responses from experts. But if you scroll down and see.. there is a 4th response which I myself posted throwing some extra doubts, (This was left unanswered.) Could someone please check that thread and clarify my doubt ( the 4 response)
Branding | | PaulineRose0 -
Google Changing the Title Tag to Your Brand
A while back google started changing our title tags to have our name in it, which was great and reasonable for the most part. We recently ran into a problem with it as we have some properties on our site that fall under a dba. Here is the example. Title tag: Kolea- Waikoloa Vacation Rentals
Branding | | RobDalton
Kolea is a vacation rental community is a resort called Waikoloa. Waikoloa Vacation Rentals is our company name and www.waikoloavacationrentals.com is our company site. Here is the problem:
Title tag: Hualalai Resort- Waikoloa Vacation Rentals
Hualalai is a completely different place than Waikoloa and we do business in there as Hualalai Vacation Rentals, but keep our properties on our www.waikoloavacationrentals.com site rather than microsites. How can you let google know that what they are doing is incorrect for specific pages? Thanks,0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Naming a brand & domain
Hi Experts, We are selecting a brand name and domain for a new ecommerce website. The major keyword in this industry is lets assume xyz. It is by far the most searched keyword in this industry, but it just sounds horrible for branding purposes. For SEO purposes how important is it to keep that keyword in the domain / brand name? can we make up for the lack of that keyword in the domain / brand name if we decide to pick a brand name that does not have xyz in it? Thanks for the help 🙂
Branding | | TVape0 -
Should I create a Google + account for the brand for Rel=Author
Hi, What I meant is should I use the above mentioned account as rel=author for category pages etc? It seems to me improper to use my account (with my picture) in a category page and to show my face in the SERPS for searches like "Toshiba Laptops". On the other hand, if in the SERPS it will show our Logo it might increase CTR... Any thoughts? Thanks
Branding | | BeytzNet0 -
Do you have to have a Google+ profile page for a person before you can build a Google+ brand page?
There was some debate at MozCon 2012 about this issue. I have my personal Google+ page which I didn't want attached to the brand of one of the sites I manage. I saw no other way to create a new Google+ page for this brand except to create a new profile under a different gmail account. The problem is, I had to put in my personal name to create the profile (you can't put in a business name, Google won't accept it), so now I have two "Dana Tan" author pages in Google+, the second one is where I built the page for this separate business "Celebrate Communion." Unfortunately, this has muddied the waters because people are following me in both places (it's fragmented my circles). I would like to add customers who are already on Google+ to my business pages circles, but the business page won't do it. Is it possible to build a Google+ business page without all of this brand confusion? If so, can you send me directions? I have found nothing online that says you don't need a profile to do a brand page. Also, once the page is built, what is the best way for me to reach out to customers with google accounts? I don't see a good way to do that on businesses pages either. On my profile page I can load all the emails into my contacts list, but then those contacts can only be added to my profile page and not the brand page. Any help or suggestions would be greatly appreciated. Thanks! Dana
Branding | | danatanseo0 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care." However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name. I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches? Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0