Do links from the second page of an article pass link juice?

[LawrenceWatkins]

I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article?

Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/

[irvingw]

I am unable to click the canonical links  EGOL provided, but i see the page two is canonicalled to itself, and the page has PR2 which is good. Maybe cut out some of the extra links in the article, for each extra link you include you dilute the PR being passed to your page.

Whether or not this article is posted on other sites does not matter if he is concerned with links and PR and not as with this page ranking and bringing him traffic. If it's indexed and has PR this is a good page to be linked on, plus it's forbes which is a powerful site so i see good link building here. Mix up the anchor texts if possible between posts, even if it's off by one character or so.

[http://www.forbes.com/sites/theyec/2012/08/22](view-source:http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/2/)
[/kanban-for-customers-how-to-increase-transparency-in-your-business/2/](view-source:http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/2/) 

[EGOL]

Irving... what do you think about these lines of code?

Do you think that the rel="canonical" could kill value of the second page?

I don't know the answer to this...

  <link rel="<a class="attribute-value">canonical</a>" href="[http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/](view-source:http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/)">  <link rel="<a class="attribute-value">next</a>" href="[http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/2/](view-source:http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/2/)">

I see this same article has been published on a few other websites.  Could that damage value of the links?

Again, I don't know the answer.  But it would not surprise me if google filters value from syndicated articles.

[irvingw]

If the secondary page is getting indexed it should still accrue PR, maybe slightly less than the 1st page of the article, if people are linking to the article they will link to the first page obviously. But if the site has good navigation structure, the secondary page will get indexed and get some PR too so i wouldn't be too concerned about it.

[LawrenceWatkins]

Thanks for your answer Shane and this was helpful. I have leveraged my article from a branding standpoint, I just want to make sure that I am getting a boost in my site's inbound links as well. I have some competitors who are kicking my butt with links, so I wanted to make sure my articles with high page authority were passing along the necessary benefits.

[Jinx14678]

I would personally not look at this at how much "link juice" is passed, but the exposure, traffic and connections you create from such a powerful publication.

Personally, since it is already a subpage and a blog I am not sure that the amount of "Juice" is relevant as the difference between the two since it is already a byline and below the break is very small - So in my personal opinion they would be treated very similarly in the eyes of the algorithm with of course page 1 possibly getting more "juice" because it is linked to more. (so to technically answer your question page 1 would inherently get more "juice")

But I am just not sure, for now and in the future that what used to be referred to as "Link Juice" is really all that important on the grand scale of Internet Marketing. (but things do change rapidly) and this is just my opinion

Hope this helps