Link building need help
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I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
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Completely agree with Eric. You need to get creative in how you approach your content. This website will help you locate blogs you can post on http://myblogguest.com/
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What questions do your customers have? Answer them. What do they find interesting? Create content around that.
This is just off the top of my head, but since you do heating oil, diesel, etc, you could create posts about the future of petroleum products, projections for supply or cost, the history of heating oil, the origin of diesel, etc. Just because nothing is happening doesn't mean that there aren't a lot of interesting things about your company or industry that you can create content around.
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