Does Google Use Security Seals As A Trust/Ranking Signal
-
There are quite a few secuirty seals/site safety tools by some big antivirus/trust companies
Mcaffe site secuirty, verisign etc.
Does Google, or any other big search engines use these as a trust/ranking signal?
-
No offical testing here but, ANY thing can have behavioral SEO benifits that could lead to more organic conversions. But do they have algorithmic value? Probally not, but I will conduct some studies into this in my free time.
But I would love it if we can find some legitimate sources for this topic, digging initiated.
-
You 100% sure on that? ,':|
I'm not saying you're wrong but it's not something I've tested, just wondering if you had some info on it?
If nothing else having those seals on your site have been shown to improve customer conversion, so depending on the type of site it might still be worth having.
-
No, unless those big sites are linking to you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to reverse declining Google rankings?
We have a long established business since 2004 and have been fortunate that having been one of the original companies in our industry, we have always enjoyed strong Google rankings. Unfortunately, these have been steadily declining over the past couple of years and a comparison of August to date against the equivalent period last year has seen a 20% drop in traffic from Google. We don't believe that it is being caused by a penalty and rather is the result of some strong players entering our market and tightening their focus which has caused us to take a dip in rankings. We are guilty of being complacent in our SEO - largely due to not knowing what to do and being scared to touch it when it was working in case we broke it! - but now it's time to fight back. We still have a strong site, good traffic levels and a strong product offering. We have knowledge of SEO and resources in house, but are not experts by any means. Our current plan is to: perform a technical site audit, fixing the issues highlighted by the Moz Pro Software put strong emphasis on our blog, writing daily about the latest news and events in our industry provide weekly content articles which are more in depth than the daily blog articles and which will be of interest to our community undertake surveys and publish infographics and statistics with the hope of being picked up in national newspapers Are there any key elements that we are missing out in this plan, or is that it in a nutshell? Any help and advice is greatly appreciated.
Intermediate & Advanced SEO | | simonukss0 -
Bingpreview/1.0b Useragent Using Adding Trailing Slash to all URLs
The Bingpreview crawler, which I think exists in order to take snapshots of mobile friendly pages, crawled my pages last night for the first time. However, it is adding a trailing slash to the end of each of my dynamic pages. The result is my program is giving the wrong page--my program is not expecting a trailing slash at the end of the urls. It was 160 pages, but I have thousands of pages it could do this to. I could try doing a mod rewrite but that seems like it should be unnecessary. ALL the other crawlers are crawling the proper urls. None of my hyperlinks have the slash on the end. I have written to Bing to tell them of the problem. Is anyone else having this issue? Any other suggestions for what to do? The user agent is: Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 BingPreview/1.0b
Intermediate & Advanced SEO | | friendoffood0 -
Dropped from Google?
My website www.weddingphotojournalist.co.uk appears to have been penalised by Google. I ranked fairly well for a number of venue related searches from my blog posts. Generally I'd find myself somewhere on page one or towards the top of page two. However recently I found I am nowhere to be seen for these venue searches. I still appear if I search for my name, business name and keywords in my domain name. A quick check of Yahoo and I found I am ranking very well, it is only Google who seem to have dropped me. I looked at Google webmaster tools and there are no messages or clues as to what has happened. However it does show my traffic dropping off a cliff edge on the 19th July from 850 impressions to around 60 to 70 per day. I haven't made any changes to my website recently and hadn't added any new content in July. I haven't added any new inbound links either, a search for inbound links does not show anything suspicious. Can anyone shed any light on why this might happen?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Google Places: Multiple company listings. How to rank the HQ page over a branch location.
Hi Moz experts! I have a client with Google Place listings for multiple branch locations and for some reason the fully SEO optimized Head Office listing is being beaten by an un-optimized branch listing. The HQ listing gets a tonne of traffic where as the ranking and unoptimized branch location doesn't and is the main listing when searching through Google. Any help would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | Jon_bangonline1 -
Multiple Google+ Local (Google Place) under one email address
As a automotive dealership group, we have 15+ business listings set up under one Google+ local account. Google+ Local (Google Places) offers the ability to upload a data file for 10+ listings, so we've kept all listings under one login for efficiency. Is there any specific local SEO benefit or any general benefit at all to having each business listing set up under their own separate email address?
Intermediate & Advanced SEO | | autoczar0 -
Penguin/Panda/Domain Purchase
If I move forward with the acquisition: 1. Should I, if there is a way, just acquire the domain and then attempt to unlink existing links? 2. Can I just buy the domain, completely kill the site, and then build again from scratch? Even if I do that, the links to the domain will still be out there. 3. Should I even move forward with the purchase if I know these tactics have been used? Thanks!
Intermediate & Advanced SEO | | dbuckles0 -
Would the use of
Hi, I am wondering on you through relevant to SEO in the following situation. I have a "travel" website and obvisouls as part of that I have a whole list of desitinations. So I have a drop down in my page navigation, which lists all my desitinations. At the moment I see have 2 main options to display the lists as follows: 1/. Perfect Anchors, but not good for usability - IE repeating the word "holiday in a list of 100 destinations, looks spammy for one, and when the headline says "Holiday Destinations", then from a use perspective its pretty pointless and takes away from navigation rather than improves it".
Intermediate & Advanced SEO | | James77
New York Holidays
Las Vegas Holidays 2/. Non Perfect Anchors - But better for usability
New York
Las Vegas So I am thinking - would the use of the title attribute provide a perfect solution?? Or am I wasting my time with this and it is just pointless considering it as an option. EG - what I had in mind was:
3/. Ideal Solution for both SEO and usability??
New York
Las Vegas Thanks for you help in advance.0 -
Should we block urls like this - domainname/shop/leather-chairs.html?brand=244&cat=16&dir=ascℴ=price&price=1 within the robots.txt?
I've recently added a campaign within the SEOmoz interface and received an alarming number of errors ~9,000 on our eCommerce website. This site was built in Magento, and we are using search friendly url's however most of our errors were duplicate content / titles due to url's like: domainname/shop/leather-chairs.html?brand=244&cat=16&dir=asc&order=price&price=1 and domainname/shop/leather-chairs.html?brand=244&cat=16&dir=asc&order=price&price=4. Is this hurting us in the search engines? Is rogerbot too good? What can we do to cut off bots after the ".html?" ? Any help would be much appreciated 🙂
Intermediate & Advanced SEO | | MonsterWeb280