How Social Shares on One Page Affects Sitewide Authority
-
If you have a great resource on your site that earns a lot of social shares, does that improve the authority of your entire site or just that single page in the eyes of Google?
-
In my experience - a bit of the former and lots of the latter. i.e. the specific page generates strong authority signals and as a result the parent domain gets credit for some of that extra authority as well. How much? No idea how to measure and I suspect the amount will be different under different circumstances. (This assumes the page is actually on the primary domain and not a subdomain).
I think of it like links: a strong incoming link to an internal page is especially good for that page, but also contributes to the overall site's ranking signals as well.
I'd be very interested to hear what others think on this topic too!
Paul
-
I don't think that social shares are worth very much.
However, if the content of those shares on the SM site includes your domain name or brand AND can be crawled by Google then there might be a tiny bit of value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Vanity URL for Google+ page
Hello there, Our company has a Google + business page: https://plus.google.com/u/0/107077834998367309370/about We are trying to change the URL to something more friendly such as https://plus.google.com/wallpapered (Wallpapered being the name of our company) Can you please advise if we have set something up incorrectly? Thanks
Social Media | | roberthseo0 -
Is it possible to Merge a Google+ Page with Google Places/local Page on G+
I have seem to have a problem (well think its a problem!) We have a google+ page for our website/ brand (which is verified) and also seem to have a separate google places G+ page (the one with just two tabs at the top.. Photos and About). When you google our brand, google has added a google+ page link but this links to the places one and not our social g+ page. Is it possible to merge these two pages into one? ps i have added rel="publisher" directing to the main google+ page (not local) on the home page and the local G+ page is not verified. Ben
Social Media | | QGS770 -
Facebook Checkin probs for a local business FB fan page
Hi I have a client who has set up Facebook fan page for their physically located local business and they have 'checkedin' to it but not showing on FB page as having been checked in i.e. '0 were here' when i would have thought it should show at least 1 Does anybody know how best to set up FB fan page for a local business so is checkin'able ? or rather just get the checking in aspect of existing page working properly ? (Have followed FB help guidelines) Cheers Dan
Social Media | | Dan-Lawrence0 -
Rel Author
Should I be linking to the author's G+ profile or their Google Places for the rel author tag? It's my understanding that Google Plus profile is different from G Places and hence two different urls. If I'm linking to the profile page of the author and not their Google Places, does this have any negative impact in terms of SEO?
Social Media | | priceseo0 -
What are your top 3 social bookmarking and social networking sites for Ecommerce?
I am trying to figure out the best social bookmarking and social networking sites to use for my eCommerce sites. Often in the social bookmarking platforms posting a review or a product is instantly considered spam. I know that having links from these types of sites are important but I don't want to come across as spam. What creative solutions do you use for this challenge?
Social Media | | purch0 -
Focus Facebook Likes and +1 to URL or Page?
We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page. Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way. I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use. For example: Having +1 our URL would be shown to their friends at the organic results. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands). What do you suggest?
Social Media | | Juanzo0 -
Social Accounts/Networks Multiple account management?
Having tried Yoono and Tweetdeck I'm leaning towards Tweetdeck for ease of use.... Managing 5 facebook accounts, 9 facebook pages and 6 twitter accounts at the moment... Any other suggestions for tool or software I should consider?
Social Media | | JohnW-UK0
