Most effective Title Tag Structure

[VizionSEO99]

I want to target a set of keywords but I want to know which type of Title tag structure or  wording is most effective?

Here are my target keywords: CMMS, CMMS Software, EAM Software, Maintenance Management Software

Do you think using exact keywords terms are most effective?

For example: Title tag: CMMS, CMMS Software, EAM Software, Maintenance Management Software

Or: Title tag: CMMS Software, EAM Maintenance Management Software

Same goes for keyword use for content and H1 tags.

Your thoughts?

Thanks,

John

[MSSTORAGE]

Hi John

I'd agree with Paul "CMMS Software | EAM Maintenance Management Software" is the best looking structure for your title.

You might find this useful if you've not already seen it.

http://static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf

[dlrPaul]

Definitely agree with Adam, the 2nd title structure is much more professional and will facilitate a better customer response.

Personally I use piped separation for my title tags but that's just personal preference.

CMMS Software | EAM Maintenance Management Software

[AdamThompson]

John,

I would go with the second title tag you listed. It contains all your keywords in exact or phrase match, and is more professional looking.

I avoid using exact keywords when it means your title becomes a list of keywords. It looks unprofessional and I haven't seen better results by doing it. I would ensure that your most important keyword is listed first.

Another example:

Keywords: cordless phones, buy phones, discount phones

My Title Tag: Buy Discount Cordless Phones (much better than a keyword list, and works just as well in my experience.)