Adwords Confusion - Where are these clicks coming from?
-
Ok, I posted two images showing that my Google Adwords search settings are to receive clicks only from google's search engine, as we are doing testing on keyword behavior with a few specific keywords.
The second image will show that we have somehow 7 total search clicks, but not for any of our specific keywords.
I'm confused. . . and hungry. . . I'm 'confungry'.
jk any thoughts are welcomed. -
Thanks for all the help everyone! It appears that those supposed 'phantom clicks' are a result of our product listings being added to the campaigns, and those don't get tracked as individual keyword clicks. Here is the exact response I got back from Google for future reference:
"Having reviewed your account, we can see that you have successfully setup
product listing ads for your campaigns. So, the missing clicks are from
the product listing ads. Please note that the keywords do not record any
clicks for product listing ads.Instead, to view the statistics of the product listing ads, please select
desired campaign and click on 'Auto Targets' tab found beside Ad
Extensions in the central menu bar. This will give you performance
statistics for your product ads." -
Just another thought, have you tried seeing what your search term report tells you in Adwords as this might show you search terms that have clicks against them that are not showing on the main overiew panel.
Go to the Dimensions tab and change the view to Search Terms and drag that out to Excel.
The other possiblity is that Google has just gone crazy....... had to happen some time
-
We get that sometimes also -it shows up as "other keywords" i just go into analytics and find them that way.
-
Yeah, it could be. Thanks for the response. We are now up to 32 phantom clicks for a total cost of $26
-
This test campaign is for all states outside of the one we reside in, so we have not attached this specific campaign to our places account.
-
Also another possibility is that they have been free clicks. I think I have seen this mentioned somewhere in adwords reports, I think it has something to do with when linking your google places account with your campaign - have you done this?
-
I find that sometimes there can be a lag in how things are reported in Adwords. So, perhaps by tomorrow you will see the data as to where those clicks came from?
-
Thanks Mark, good thoughts. However, I haven't made any changes to the keywords, match types or the ads of this campaign. I did edit the campaign settings late last night, which if tracked by East coast time, it may have been search results from Google's search network maybe, but I still think the keywords would have been identified regarding which ones brought in the clicks.
The clicks are now up to 9 clicks, but still no credited clicks to the keyword phrases. However, I don't know how new this is, but I just noticed that the clicks are now 'accredited by the Media Rating Council', which could mean clicks are coming through, they are just not being considered legitimate and 'chargeable', so maybe that's why they are not being shown or deducted from ad spend. Article is here: https://adwords.google.com/support/aw/bin/answer.py?hl=en&ctx=tltp&answer=153707
-
A couple of thoughts. 1) these are unlikely to have come from the display network as they would not show Under the search total, so safe to say your campaign settings are fine. 2) have you deleted any keywords or edited the keywords in any way (even the match type)? If so adwords won't show the clicks against the original keyword, it will clear the stats for the updated keyword and just keep them in the total at the bottom. E.g you had 2 clicks on "blue widget" and you edited the keyword to [blue widget], adwords will clear the 2 clicks alongside the keyword but keep them in the total below. Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there way to have several AdWords Ad for the same keyphrase?
Hi guys. Can I have 2-3-4 ads come up for the same keyphrase? The situation is: I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match. Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name? P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
Paid Search Marketing | | DmitriiK0 -
Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"
If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
Paid Search Marketing | | jbmac0 -
How to improve data analysis that come from the Analytics ?
Hello guys,
Paid Search Marketing | | WayneRooney
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert. So far the campaign is working and we getting clicks and and leads. But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example : What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ? I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page. The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts. Is there's a way to track all the information's but more accurately?
To know each lead that come to our system from where he came from ? Thank you very much for your help !!0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
Competitors using bots for AdWords ?
I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget" So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?
Paid Search Marketing | | iung0 -
Adwords Keyword Research - Impressions, CTR
Hello, In my Adwords Keyword Research (spending $300 to find out any keywords I'm missing using mostly exact match keywords) am I looking for impressions or Click Through Rate, or both? Please explain.
Paid Search Marketing | | BobGW0 -
New v Returning in Google Analytics with Adwords
I am trying to figure out an issue with Google Analytics. What i am stumped on is I see traffic from AdWords coming in (accounts linked) and I see new v returning user. Does the return visit still show even if a user came back in via direct or organic? Or is it that these return visits are clicking on the ad again to come back as visits and clicks match in the reports?
Paid Search Marketing | | RadicalMedia0
