Where can I find research on consumer search habits for fashion items?
-
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort.
Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
-
Thanks Nakul
Much appreciated!
Danny
-
Danny
I found your question from last month. I am guessing by now you would have already pitched your client. However, I'll share an interesting post at Search Engine Land.
It's not really fashion world, but it gets the point across.
I hope that helps you and/or other readers and business in similar state of mind
This is a very common problem in the world of search. Both in SEO and PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image Thumbnail in Google Mobile Search results
HI all, We can see that Google is now showing thumbnails of products in the search results on mobile.
Algorithm Updates | | RetailClicks
Very nice, but... What are specs of our snippets to show? Cause i see it at other search results of websites, but not ours?
Please help us out. Thanks!
Jeroen http://searchengineland.com/google-mobile-search-results-now-showing-images-snippets-2589190 -
We have a terrible, severe loss in our Keywords rankings this week, can you please help us what would happen in only 7 days ?
On the date 3rd of October we had almost 55 Keywords up and 44 almost down, Today after 7 days there is a severe drop 90 keyword is down, 7 only are up, and that's one website. My other website had 57 words up and 175 down. Our strategy in building backlinks: Directory submissions, article submissions and some blog commenting, we keep into consideration to choose only websites with high page rank (Page Rank 2 and higher). Also we had an updated on one of our websites since 1st of June a new URL structure, content, new pages and sitemap. Both websites has tons of keywords that we worked on increasing its rank and some we haven't touch them and its ranks was decreased. Does the new Google "hummingbird" have something to do with that? is there anything wrong with our strategy? Please provide us with your feedback ASAP.
Algorithm Updates | | ali8810 -
Drop in Page Indexing, Small rise in Search Queries
Hello, I have a news based website so i am creating multiple new posts daily. I changed a lot of the site and got rid of old potentially duplicate content back in feb and had a sharp drop in pages indexed. I know this was because I removed a lot of pages though. However I still have a good 20,000 + pages on my site and my indexing has dropped a further three times since then. From 9,000 to 2,000 a coupe of months ago and then slowly down since April to just 133. It doesn't seem to have affected my search queries yet but surely will if it continues. I am really confused as to how this might happen & how to turn it around. We dont use any dodgy SEO tricks either.
Algorithm Updates | | luwhosjack0 -
Can I have the same item description on Amazon, eBay and my website?
Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay
Algorithm Updates | | goforgreen0 -
Monthly Searches in Rankings Tab
Hi everyone, I'm pretty new to SEOMoz, so my apologies if this is a very obvious question. I'm trying to find out how to do a report that shows both the ranking of my keywords as well as the monthly searches in Google or the other search engines. Is there an option for this? Thanks in advance!
Algorithm Updates | | seoppc20120 -
How often do people use Google Product Search
I was was reading Tom Critchlow's excellent blog on how to rank well for Google Product Search. I'm trying to find out if there are stats on how often people use this feature in Google (since it is not listed on Google's main navigation). I'm working with a customer who has b-2-b products and am trying to determine the value of adjusting his ecommerce pages to appear on Google Product Search.
Algorithm Updates | | EricVallee340 -
Does searching for brand names really affect search results?
Hey all, So I heard Rand Fishkin speak the other day at an event in Palo Alto and I tokk anyway an interesting little concept from the day. He mentioned that there might be some overall ranking benefits to having people search for your company's brand and hence arrive at your home page root URL. I was thinking and I'm going to put into place a little test to check this out, does anyone know if search results as a whole are positively affected by having a large number of searches for your company's brand name? I've referred to this in the past as "Branded Search" but perhaps there's another term... I'm interested in running a test whereby I actually remove our URL from the web almost entirely. From social media profile and potentially even from our business cards and instead replace this with "Google Us" or "Google: Junction Marketing". 25907011
Algorithm Updates | | blahblahblah20150 -
New visitors by search engines nowadays in USA and Germany
Hello, anyone have current data, how many new visitors in average drive nowadays search engines? My source of Peter Kent´s book SEO for Dummies from 2006, says around about 50% in the USA. I guess nowadays the percentage is much less, because of the social media? Have anyone data to split this in organic and paid search driven visits also? Do you know also how many new visitors in average drive nowadays social media like Facebook, Twitter & Co ? Thanks,
Algorithm Updates | | Braumueller0