Do external links hurt ?
-
Hi there...
My company develops policy management software for SharePoint (called DocRead). Obviously, our main SEO push is purely for the product as that's what pays the bills.
However, we also issue a weekly SharePoint Community newsletter in HTML as we run a large community group for SharePoint. Each newsletter has lots of outbound links (all coming from the same domain as our product is hosted on). These links won't really have anything to do with 'Policy Management' as they are purely to do with SharePoint.
I was wondering if these will harm our ranking in anyway?
FYI : The newsletters are here : http://www.collaboris.com/sharepoint-newsletters/all-newsletters and the product is here : http://www.collaboris.com/products/policy-and-procedure-management-software
Thanks in advance
Mark
-
Hi Mark,
If the newsletters aren't adding to your site in any beneficial way (long term, after they have been sent), you could always choose to have them not indexed in Google.
However, having had a quick look at your newsletters and Share Point Community as a whole, these links won't affect your site. They are based around online marketing, tools etc. I wouldn't worry too much about it. You're only linking to trusted resources not dodgy sites.
Cheers
-
Thanks for the reply and the advice on the anchor text, I am trying to get to grips with all this SEO!
I probably should have bean a bit more concise. I was actually meaning the links OUT from all of our newsletters. For example in this edition we have links to many other SharePoint related sites.
-
Mark i am a firm believer in links that make sense, obviously the link is not coming from a NBA.com where it would be a non-related issued, but i feel as though you develop that software and that it is what you do and the links you are getting are actually based on a product you developed so i don't see the harm in that, Unless you are trying to manipulate the anchor text into providing miss-matched information.
But from the looks of it that does not seem to be the case. I would monitor the situation and after your next crawl see what difference it has been making.
How long have you been getting multiple links for and what anchor text are you using? I also would not want you guys to get flooded with links from them . After a certain point you should no follow that post.
Also take a look at some of your internal linking structure, you have a lot of blog post with images and NO ANCHOR TEXT for the image. You should definitely change that .
Bes Wishes
Hampig M
BizDetox
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
JavaScript is crawled by search engines, isn’t it? Does it mean that links embedded in JavaScript pass link juice?
I wonder If links embedded in JavaScript from an external Website pass link juice to the linked page and thus have a positive effect on google rankings. I read that JavaScipt is craweld. Does it mean that also the link juice is passed? I'm looking forward to your answers.
Link Building | | Tabea0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0