SEO for New Magento Site??!?
-
Hi All,
We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it.
I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received.
Look forward to hearing
Nic
-
This is great article. I am trying to build video tutorial for Magento SEO, i think this could be helpful.
-
Hi Ethan,
Thanks for that. That looks pretty comprehensive. Have you implemented the Yoast modules? Has it had any decent impact?
Cheers
Nic
-
This article helped us with our Magento SEO:
http://yoast.com/articles/magento-seo/
I hope this helps.
-
Sorry Marcus, my account has been hacked. I did not write this.
I would certainly not do such a thing.
Sorry for the inconvenience caused.
Regards
Mark
-
Definitely not a good start.... 'Are You Want To Seo Ranking'
-
Thanks Marcus,
Have been on to the dev guys re: Rel canonical.. It looks like Magento does have a config setting fro that which they missed. They are adamant about the navigation issue though which is a real bummer....although i would agree that it sounds more like they don't know how to do it.
Cheers
Nic
-
delete by Marcus Miller
-
deleted by Mark Johnson
-
Hey, I would not make any assumptions that Google can cope with anything like this and I would really want a canonical tag in place for those product pages for starters.
The sidebar issue sounds fishy, surely, you should be able to show links to anything you want anywhere. This sounds more an issue the developers are having with the myriad complexities of magento than anything else.
Given the industry you are in (pharmaceuticals / viagra etc) I would want to play this squeaky clean and get all my on-page-SEO ducks in a row.
Really, I can give you general SEO advice but am no Magento SEO so can't really comment on the other aspects (sorry).
Any Magento SEO guru's here?
-
Hi Marcus,
The duplicate URL's is certainly one area of concern...as you say there are multiple paths to get to the same page. I did read somewhere that Google can cope with this issue as it understands how Magento works. Is that right?
One thing that really does bug me is that we have to create additional pages for products so we can get them to show in the side nav bar. The developers had issues trying to get the product pages to link from the navigation so we end up with a product info page e.g. http://www.nationwidepharmacies.co.uk/online-doctor/erectile-dysfunction/erectile-dysfunction-treatments/viagra/viagra-tablets.html and an extra page linking from the side nav http://www.nationwidepharmacies.co.uk/online-doctor/erectile-dysfunction/erectile-dysfunction-treatments/viagra.html which seems a bit labour intensive.
Nic
-
Hey Nic
Magento is one platform where it is easy to create a lot of duplication. I am no Magento expert but the first thing I would look at is internal duplication, multiple URLs for products etc.
Can you drop a URL in here along with some specific concerns and I am sure the good folks at SEOMoz will dig in and take a look for you.
Cheers
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Harms of hidden categories on SEO
On our website we have some invisible/hidden categories on our site. Can anyone advise whether these are harmful in terms of SEO?
On-Page Optimization | | CostumeD0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Transferring old articles to new site even if they are written horribly
OK my question for today is... If you currently have 300 articles on your current site but are building a new site would you transfer all of the articles over to the new site or focus on quality and rewrite the articles that had traffic? For example we have about 300 articles currently on our website 60 of which actually get traffic, We rewrote those articles to make sure they were written well. Someone thought that it would be best to simply transfer the other 240 articles over and rewrite them at another time to avoid 404 redirects. I would like your feedback on how you would approach this. Please be as detailed as possible explaining your thought process. Thanks!
On-Page Optimization | | PrintPlace.com0 -
To change or not to change site URL structure?
I am learning my way around SEO, having always used professionals for it in the past on previous businesses i have decided to do it myself and learn more about it. Now the dilemma i am up against is i recently changed some of my permalinks on quite a few main pages throughout the site. The site launched in April this year so we're quite new. The problem is since my last change i have not seen any increase...a decrease which in fact hasn't recovered at all. Having now analysed them in more depth and read up more on the whole subject of SEO, (which is endless) i have put together a complete new strategy; with this increased understanding of what i am doing (but by no means conclusive) i want to complete a full overhaul on all SEO (via Wordpress which i use along with YOAST SEO tools), ensuring i have all my keywords, permalinks and descriptions spot on throughout every page, post and picture. I spent a lot of time mapping these out, ensuring there is no Focus keyword duplication, and that the site is relatively flat in terms of its layout. What i am unsure about now is whether changing my permalinks again is a bad thing to do?
On-Page Optimization | | MrCostello
Could it permanently damage my rep going forward?
Should i just focus on my content and keywords/descriptions? I am at a loss as i don't want to do irreparable damage to our reputation. The site is still reasonable easy to manage so changing now is the best time to do it, but if changing the URLs is a waste of time then i may just forget that and just work on the keywords, descriptions and content. Advice is 'oh so welcome' 🙂0 -
URL and SEO
How much weight do search engines give the URL? We're a medical call center provider and medicalcallcenter is part of our URL. Does that help us much? Thanks!!
On-Page Optimization | | THMCC0 -
Site Redesign: Potential Problems?
We're looking at a cleanup of our site and making our navigation menu simpler and more visual. The problem is there's a massive fear that we will incur some sort of SEO hit at a time when we can ill afford one. The bulk of the changes are around some tertiary pages that have some SEO value but are not primary targets or traffic sources. The pages with content aren't moving URLs or changing, nor is the core content of the site, just the template. The new template, I feel, is easier to navigate and easier to spider (menus are flyout divs with images). So are there any tips or tricks to changing the layout of your site without hurting SEO? Anything we need to avoid?
On-Page Optimization | | Highland0 -
Hotspot area for SEO
Hi, we have an online store: http://www.redwrappings.com.au/ There's been a debate regarding which area is recognised to be the most important place/hotspot for SEO: Free delivery van area (top left panel) OR Top menu navigation Given that if you look at the page html source code, the top navigation loads last and the free delivery fan area is the first one to be read in the html source code. We did this because we want the body page content (h1 & text content) to be read first by search engine robot & also the body can load faster for the user. Is this the right thing to do or we better off load the top navigation first? Thanks
On-Page Optimization | | Essentia0 -
Best information organization for a new site?
I'm launching a new stain removal website, and wanted to know what would be considered the best way to organize the content? Since most articles will roughly involve "removing X from Y" or "how to remove Z," I can see two ways... 1. Organize articles by Stained Items, Stain Agents and perhaps Cleaning Detergents. 2. Spread the categories out more, to try and group stained items according to categories... E.g. Hard surfaces, delicates, fabrics, ceramics etc. Any thoughts on which of these two might be the best way to organize the site, or are there any better suggestions? Not sure what the main considerations are here... Either of these two seem equally user-friendly.
On-Page Optimization | | ZakGottlieb710