Corporate Re-Branding, How to best lead into new website?
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I have a company that is going to be moving away from a name they have had for 40 years, into a name they have had for the past 10. They are becoming a bigger brand in Canada and want to move away from the west coast name.
http://www.wcmachinery.net/ is becoming obsolete.
http://shearforce.ca/ will be taking over for both sites.
Both of the websites are identically built by a previous web company. The current root domain metrics are shown in the image provided.
What do you Mozzers feel would be the best way to phase out the old site without losing the little bit of domain authority wcmachinery.net has gained?
west coast machinery is also well know to its customers, so getting the branded search traffic to the shearforce site is also a priority. I am fairly certain this can be handled easily in the about page where it explains the relationship between the two companies.
As a side note I have not performed any SEO work on either site as of yet. So please do not judge me based on this site!
Thanks for your insights,
Randy
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A simple 301 to the new site should suffice
All the best.
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