Parallax Scrolling & SEO

[AlgoFreaks]

Does anyone know the impact of Parallax scrolling from a SEO prospective?

[Carla_Dawson]

Thanks Devanur...a beta version of our site is up

www.posicionamientowebenbuscadores.com

Not optimized for IE. Just for chrome and firefox. If you use IE, you will get routed to our old site.

[Devanur-Rafi]

Hi Carla,

Good to know about your project's completion. I would be happy to have a look at it.

Best regards,

Devanur

[Carla_Dawson]

Hi Devanur

Thank you for responding to my question. Our project is almost done and I would like to show it to you before publishing. Let me know if you are interested.

I truelly think we accomplished both.

[Devanur-Rafi]

Hi Carla,

Thanks for stopping by and asking a question. While there are many great websites that implemented parallax scrolling, only few of them were able to strike a balance between both, SEO and UX. Please accept my sincere apology for not being able to name them here for many obvious reasons. However, let me tell you few things about your project at hand. If your website is not in to creative niches like, design (can be website design also), art, e-commerce (catalogue websites), studio etc..

1. you should be giving more emphasis to the quality of the content and its size on the homepage especially if you want to rank for any keyword /phrase using with your homepage.

2. Good content of about 600 words should be great with a keyword density of around 1% (this is excluding the keyword presence in other indexable content on the page like the meta information, heading tags, image alt text, image titles).

3. Good code to text ratio, though this is not a hard and fast rule. Personally, I like it to be around 25%.

4. Sizeable content in the first fold and this does not mean to dump all your content in the first fold.

5. Other on-page SEO factors.

If you are into the creative niche, you can lean a bit more towards the UX side.

Hope the above help and again please accept my apology if my response has not lived up to your expectation.

I wish you all the very best for your up-coming project.

Best regards,

Devanur Rafi.

[Carla_Dawson]

Hi Devanur,

We are about to re-do our site with SEO and Parallax. Can you recommend any great sites that use both methods?

Thanks

Carla

[Devanur-Rafi]

Hi there,

Technically, with parallax scrolling, you are dealing with a single page. Ideally, from an SEO stand point, it is highly recommended to target one keyword /phrase per page. So if you are targeting one keyword with your parallax scrolling page, provided you have good content on it, then you are good. Especially after the page layout algorithm from Google, it is good to have sizeable content in the top fold. This holds good for any type of websites.

There is no doubt that with a technique like parallax scrolling you will definitely grab a lot of attention and love from your visitors, in fact this can heighten the site engagement times to a great extent. So the user experience is taken care of as long as the page serves the purpose of its visitors. So SEO is all about striking a balance between pleasing the visitors and search engines. You can take care of finicky search engine spiders by giving them what they love and that is great content with right keywords taking the right places on the page.

As far as SEO is concerned, targeting multiple keywords /phrases on a page leads to keyword dilution and we should ideally target a single keyword /phrase per page.

Best regards,

Devanur Rafi.