Please point me in the right direction.

[mike_sif]

Hi everybody,

My company recently stopped our SEO service as a cost-saving measure.  Now it's up to me to do SEO in-house.  I mainly do marketing and graphic design.  Though I know exactly (maybe not) what to do to successfully maintain our rankings the SEO company achieved and rank for new keywords, not sure where to start.

I know i need to make sure our website is optimized for SEO.  Got that in the works (Our SEO company never advised on on-site seo)

I know I need to create good content with the proper keywords and use anchor links.  Where do i put this content? Do i purchase a domain and just put it up there? EZinearticles? or any of those article sites.  I've already reached out to do guest blogging on some sites but have not received any response yet.  Should i hire a writer?

If anybody can give some pointers on where to start.  I've got my list of keywords and keyphrases, I'm all ready to go.  How can I begin my in-house SEO campaign?

Thank you so much!

[EGOL]

Mike....

You have rocket fuel that is not being used.  A source of power that is very easy-to-get.

Your site has a collection of .pdf documents in the "Handouts" section.  Do the following to everyone of them.

1. Open the documents and add a link to your website in the footer of the document or make the name of your organization in the header a live link.  Right now, all linkjuice that goes into these documents dies and is not being passed into your website.  I might also add a link to a relevant category page of your website or a relevant blog post or relevant article.   These pdfs probably have natural links from other sites.  Get the power of those links into your main site.   These links will enable visitors to click to your site for more info and perhaps a conversion.

2. While you have these documents open modify the "properties".   Add a title and description.  These will appear in the SERPs as title tags and turn your pdfs into competitive pages in the SERPs.   After doing this I would "lock" the pdfs.

3. On the "Media" page, these documents open into small windows which are separate URLs on your website.  If these pages had some text content and title tag they might compete in the SERPs.  They might also attract some links.    As above these pages should each have one or more links back to your website to pass power and deliver traffic.

Be careful that these media pages do not become "thin" content or "duplicate" content.  If you can give them some unique beef they should perform well for you.

We have a website with rankings that are almost totally supported by popular pdf documents and pages that support them.  You can do this too.

Good luck.

[Asher]

To start out you might want to read the learn seo section of the seomoz board here:

http://www.seomoz.org/beginners-guide-to-seo

also, here is a video that might help:

http://googledevelopers.blogspot.ca/2012/06/seo-essentials-for-startups-in-under-10.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+GDBcode+(Google+Developers+Blog)&utm_content=Google+Reader

Google also has a webmaster series that could be of help to you if you don't feel like reading.  here it is:

http://www.youtube.com/user/GoogleWebmasterHelp

watch?feature=player_embedded&v=El3IZFGERbM